First Steps in Digital Marketing
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First Steps in Digital Marketing

Learn the basics of digital marketing & social media as in 2016 no strategy is complete without digital marketing.
4.5 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,854 students enrolled
Last updated 3/2014
Curiosity Sale
Current price: $10 Original price: $35 Discount: 71% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will have a clear understanding of all online components on how digital marketing works.
  • You will learn new ways to market your business.
  • You will learn basics of SEO, Email and Social Media Marketing.
  • You will have your own online marketing plan to move forward.
View Curriculum
  • No Previous Experience Required
  • Computer/ Laptop/ iPad etc.
  • And... Hunger to gain Digital Marketing skills

Digital Marketing 101 & Social Media Essentials @ iMarketer Training.

Are you just starting with internet marketing? Do you feel confused and don't know where to start? Maybe because SIMPLY... there are too many courses out there, too many gurus, and you don't know where to start, you don't even know which part of internet marketing is more important to you and to your business at this stage.

Is knowledge of social media is more important than SEO? Maybe perfectly knowing SEO and ignoring email marketing will hurt your business?

Perhaps, if you focus in one component you're missing out in another?

Ahhh....all these questions... All of us, 'INTERNET GURUS' have started exactly from where you are right now. Believe me! So...NOW... this is your time to make your very first step towards your progress...

You should know by now that at this age of digital phenomenon no marketing strategy is complete without online marketing component. So become iMarketer, take your first steps with this course. The course doesn't require you to have any previous experience and it is aimed at BEGINNER level. Here is the course content below.

Course Content:

  • Introduction to Digital Marketing 
  • Introduction to Search Engine Marketing
  • Social Media Marketing with Facebook and Twitter
  • Email Marketing
  • Career in Digital Marketing

The course explains step-by-step all the components of digital marketing, and how to develop successful campaigns with search engine marketing and email marketing, how to find new customers and clients by making connections online via social media tools.

You will also learn how to promote your products, increase sales, engage customers and drive site traffic using Facebook and Twitter.

If you follow the lessons and reach the point when you actually claim your both certificates (Udemy and iMarketer certifications), a REWARD we will give you a huge discount for a bigger and more detailed course.

So, take your chance, hit the 'Start Learning Now' button and enroll to the course. After all, this is YOUR FUTURE, so what are you waiting for?

We have priced the course reasonably. So, that you can definitely take your chance.

Happy Learning!

Who is the target audience?
  • Who should attend? Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects or...considering the internet as a source of new clients.
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Curriculum For This Course
16 Lectures
Digital Marketing 101
1 Lecture 09:01

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. In this lecture you will learn what are the components of internet marketing.

Preview 09:01
Search Engine Marketing 101
3 Lectures 12:29

In this lecture you will learn basics of Search Engine Marketing. The first part will talk about SEO.

Preview 06:14

In this second part of Search Engine Marketing 101 we will focus on Pay Per Click Marketing.

Introduction to Search Engine Marketing - Part 2

Learn more about your target audience with this case study.

Target Audience Case Study
11 pages
Social Media Marketing 101
4 Lectures 17:34

In this lecture you will learn how to start with Social Media Marketing, the lecture is divided into three parts. Please do not mix and follow the order.

Introduction to Social Media Marketing - Part 1

In this second part of Social Media Marketing 101 we will focus on Facebook for Business.

Starting up with Facebook for Business - Part 2

In this lecture we will take you from zero to having your own Twitter account in no time.

Twitter for Your Business - Part 3

Learn more about your competitors with this case study.

Identifying Competitors Case Study
14 pages
Email Marketing 101
2 Lectures 20:05

Email marketing is affordable, quick and simple and most importantly its measurable. But, in order for email marketing to be successful, you need to understand the basics first. This lecture comprises two parts. Please follow the order.

Introduction to Email Marketing - Part 1

Email marketing overview part 2.

Introduction to Email Marketing - Part 2
Career in Internet Marketing
2 Lectures 15:14

Learning Outcomes for this Lecture: History of Online Marketing, Online Marketing as a Career
How do I gain experience? Job Opportunities, Online Marketing Salaries (UK), Online Marketing Designations
Your Goal & Resources, Review of Previous Lessons

Securing a job in Internet Marketing - Part 1

The purpose of this lesson is to provide you with a process that will focus your efforts so you can apply those skills more effectively and achieve greater success.

Recap and Career in Internet Marketing - Part 2

Instructions: For all questions, tick all the answers that you think are correct.

To Earn YOUR Certificate Please Complete the Final Test
8 questions
BONUS: Webinar on Delivering Your Online Marketing Plan - Presenter: David Swan
4 Lectures 22:25
David Swan: Webinar - Part 1

David Swan: Webinar - Part 2

Example Perfect Lawn B2C Digital Marketing Plan
3 pages

Case Study Food Escapes
26 pages
About the Instructor
iMarketer Training
3.9 Average rating
454 Reviews
18,058 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.