How to Use Powerful Triggers and Content for Email Campaigns

Build a Relationship that Brings Your Buyers Back Again and Again
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  • Lectures 13
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

How do you make sure your email campaign makes sales - and keeps your subscribers engaged so they'll purchase again and again? Including the psychological triggers that build relationships in real life creates a strong relationship with your list and earns you repeat sales.

Video lessons cover each of the seven triggers, plus give you practical strategies for including each one in your email campaigns. You'll know which to use first, and how to grow others over time (this is essential if you want to avoid actually driving your subscribers away).

I also share proven strategies for building your authority and give tips for driving more traffic to your squeeze pages (plus how you can avoid having "one of those" squeeze pages that actually turns off your buyers and gets you nothing but freebie-seekers).

Written lessons give you copy-and-paste email templates that use the triggers so you can build a great relationship - and a buying relationship - right from the start.

What are the requirements?

  • You should be able to open a text file and type out an email

What am I going to get from this course?

  • Write an email campaign that builds authority and trust with their subscribers
  • Make repeat sales with buyers who genuinely appreciate their content
  • Include powerful content and triggers that keeps subscribers eager to open their email
  • Use proven traffic-building techniques to get more subscribers - and to get the right subscribers

What is the target audience?

  • Marketers who want to build a strong relationship with their email list so they can get repeat buyers
  • Don't enroll in this course if you just want to drop in the same emails other people are using to spam subscribers with cheese sales tactics

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Use Powerful Content to Build Your Campaign

Your customer comes to you will an immediate problem and wants an immediate solution. Take advantage of this and build a strong autoresponder sequence that will keep your prospect coming back to you.


When you understand your list's buying cycle, you can tweak your email campaign to capture buyers who may wait before purchasing. You can also use this method to bring customers from your competitors to you.


These case studies give you "real life" examples of how to employ a continued content campaign that builds loyalty and makes more sales.

Section 2: Attracting the Right Subscribers

If you think you can just send sales email after sales email and have a profitable business, think again. This video cuts right to the heart of what you must include in your email campaigns to build a real asset. The money is only in the right kind of list!


Your squeeze page is often the first thing your subscriber sees when they come into your campaign. Is your squeeze page attracting buyers? Or is it attracting people who will never spend (and cost you money with your list service)?


You're not writing to a machine. Your campaign must give human beings a reason to trust you or it won't sell, regardless of how many triggers you add in.


Getting clear on this one tip - and using it - will skyrocket your business and turbo-charge the effectiveness of your email campaign.

Section 3: Using Psychological Triggers in Your Email Campaign

Take an overview of each trigger and discover how to add the first one into your email campaign.


This lecture covers the authority trigger - and I give you a step-by-step plan to build your authority so your subscribers believe you're the one with the answers they need.


Each trigger has an important part to play in your email campaign. We cover using the rest of the triggers in this lesson.


These templates use the trigger you've learned. You can tweak these and slot them right into your campaign.


Use these launch tips to include both content and sales emails in your sequence.


This is an alternate launch sequence that may work well for your campaigns.

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Instructor Biography

InfoBusiness University, Your All-In-One Source for InfoBusiness Training

The internet has revolutionized the way we connect - and the way we do business. Sean Mize has been running a successful business online for the past decade and established InfoBusiness University to share proven strategies for building a profitable information marketing business.

Marketing today needs to be customer-focused and relationship-driven. InfoBusiness University classes help you keep your focus on your customer, building trust and engagement - and making a difference in the lives of your followers and customers.

InfoBusiness University also knows that a business must make a profit to stay in business. Increasing your bottom line increases your influence, reach, and ability to touch more people. Proven, practical strategies and systems are key to maximizing profit and reaching the most customers. We're here to give you the systems and strategies you need so your business changes lives.

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