How to run a web design business & sell $15,000 websites

Learn how to run a web design business and get more high-paying clients. Taught by a director for a 13-year-old agency.
12 reviews
  • Dekker Fraser Director of Marketing for Flame Design

    • Director of Marketing for Flame Design, a 13-year-old web design and marketing agency with clients from coast-to-coast. Flame has designed for some of Canada's most recognized brands.
    • Author of Online Marketing for Accounting Firms
    • Recipient of the Queen Elizabeth II Medal
    • CIS All-Canadian
    • Presidential Scholar to the Sobey School of Business
    • Studied management at the Norwegian School of Management and Canada's top ranked undergraduate university.
    • Dual-citizen of the U.S. and Canada.

  • Lifetime access to 67 lectures
  • 3+ hours of high quality content
  • A community of 700+ students learning together!

How to run a web design business & sell $15,000 websites

Learn how to run a web design business and get more high-paying clients. Taught by a director for a 13-year-old agency.
12 reviews


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Learn how to run a web design business from the Marketing Director of a 13-year-old web design and marketing firm. The course begins with a discussion of how to position yourself to sell $15,000 websites. Then the course goes into details of the various mistakes web designers can avoid. The teacher recommends simple steps you can take to make sure your web design business is a success, including an overview of the computer programs you can use to run your web design business.

Among many things, you will learn how to:

  • Sell your websites for $15,000
  • Get more clients than you can handle
  • Grow your profits
  • Avoid key mistakes web designers make
  • Differentiate yourself from other web designers
  • Get government contracts
  • Be able to work less and get more done
  • Stay organized
  • Design your own website
  • Keep your web design clients satisfied
  • Use the best programs for web design management
  • Manage employees and contractors
  • Reduce your costs

    • Listen carefully so you won't make the mistakes most web designers do.
    • Over 67 lectures and 4 hours of content!
    • By the end of the course you'll know how to sell websites for $15,000
    • You'll learn how to get as many clients as you could ever want
    • Find out the critical mistakes web design companies make
    • Learn how web design businesses grow
    • Learn specific steps to take to get things done properly
    • See actual templates used to run web design businesses
    • Web designers
    • Web design studio managers
    • Freelance designers


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
    Web design marketing: how to get more clients and bigger contracts
  • 1
  • 2
    How to sell your websites for $15,000
  • 3
    Web design marketing - the key is recognizing that you're a professional service
    You're not marketing "websites." You're marketing your professional service.
  • 4
    Getting potential clients from "interested" to "ready to buy a website"
    Giving a way a free consultation is an aggressive sales approach. This lecture explains how to generate and nurture sales leads through a proven method that results in more contracts.
  • 5
    Blog to get sales leads from specific industry groups
    What types of blogs to write and how to make sure those blogs actually end up in future sales.
  • 6
    Web design for web designers
    How to structure your website to attract more web design clients.
  • 7
    Want more sales? Use this web design sales process.
    The reason a lot of web designers fail at sales is because they don't have a consistent sales process. Here's an example of a process you can follow to guarantee yourself more sales.
  • 8
    Writing Google Ads to get more web design clients
    How to write Google ads when you're competing with other web designers.
  • 9
    Infographics can get you more clients
    Generating leads through infographic design.
  • 10
    Getting larger contracts by having a clearly-defined web design process
  • 11
    Get more sales by packaging your services in "fun" bundles
    How to improve sales by organizing various services into packages such as gold, silver, and bronze. Giving your clients choices is a good way to improve sales.
  • 12
    Getting government contracts - request for proposals (RFPs)
    How to land bigger web design contracts by filling out government requests for proposals.
  • 13
    Finding new clients through InfoGroup Directories
  • 14
    Getting new client sales leads through video
    The secret to getting more clients through short videos.
  • 15
    Getting web design sales leads through landing pages rather than your website
    How to design a landing page to guarantee more sales leads quickly and easily.
  • 16
    Get more sales with online live chat
    How to use SnapEngage to convert more visitors into buying clients.
  • 17
    Leveraging your past websites to get more contracts
    How to get more contracts by telling people you had experience in their industry. 
  • 18
    Staff photos are important
    Marketing yourself as a service is all about building trust - and photos of your staff help sell more websites!
  • 19
    Should you brand your web design business as your personally or a brand?
    Deciding whether to position your company as YOU or a brand. 
  • SECTION 2:
    Beating the competition: how to differentiate your web design services
  • 20
    How to compete with other web designers by specializing

    The easiest way to beat your web design competition.

  • SECTION 3:
    Managing web design clients
  • 21
    Keeping your web design clients satisfied
    Research-based ways of improving client happiness.
  • 22
    Don't be too nice to your clients
    How to treat your web design clients without losing their respect.
  • 23
    Training videos for your clients
  • 24
    Dealing with too many phone calls from clients
    How to stop wasting time on the phone.
  • 25
    Dealing with client disagreements
    Skillful ways of dealing with web design disagreements.
  • 26
    Don't let the client guide the web design process
    Run your web design business. Don't let your clients do it for you.
  • 27
    Never leave your clients in the dark: how to keep up regular communication.
    Regular contact is something clients crave, and this is how to do it.
  • 28
    Don't put your preferences above the client's needs
    Give clients what they need instead of using the specific style you prefer.
  • 29
    Dealing with web design committees
    How to handle web design committees without making your clients upset.
  • 30
    Ask your clients what matters to them
    Questions to ask your clients to help you with your future marketing.
  • 31
    Finding the decision-maker and having a formal sign-off process
    How to streamline web design milestones to run your business properly. 
  • SECTION 4:
    Day-to-day: keeping your web design projects organized
  • 32
    Staying organized (task mgmt, contacts, sales leads, project mgmt)
  • 33 substitute (Do is scheduled to be taken off the market)
  • 34
    Losing login information
  • 35
    Log the time it takes you to make a website using Toggl.
  • 36
    Setting web design deadlines and milestones
  • 37
    Writing a confidentiality agreement
  • 38
    Use Google Drive; use the cloud. Stay organized in your web design business.
  • 39
    Quotes, proposals, and contracts. Contracts aren't that important.
  • 40
    Photography for web design
  • 41
    Site design approval form
  • 42
    Free WordPress manual to give to your clients
  • 43
    Internet marketing questionnaire
  • 44
    The secret to becoming a mature web design business
  • 45
    Interview templates for your clients
  • SECTION 5:
    Managing staff and contractors
  • 46
    Clearing define web design job roles and expectations.
  • 47
    Finding good photographers, artists, and front-end programmers
  • 48
    Managing designers and programmers - and keeping them motivated
  • 49
    Separate your programmers from your designers from your copywriters.
  • 50
    Even the owner needs a job description
  • SECTION 6:
    Finances: how to make sure your web design business is profitable
  • 51
    Don't take on unprofitable web design projects. Don't accept anything but cash.
  • 52
    Getting paid - small claims court and collections
  • 53
    Organizing your web design finances using Xero
  • 54
    Pricing completely new, unique web design projects
  • 55
    Recurring income from re-selling web hosting
  • 56
    Make sure you get paid - on time.
  • 57
    Web design is a commodity business - but it doesn't have to be.
  • 58
    Getting videos made cheaply and re-selling them
  • 59
    Improving profit and reducing time through website templates.
  • SECTION 7:
    Other tips on running your web design business
  • 60
    100 habits of successful designer
  • 61
    Designing for e-commerce
  • 62
    Business plan and SWOT analysis
  • 63
    Finding a web design business mentor
  • 64
    Choosing a content management system
  • 65
    Duct Tape Marketing
  • 66
    Your most valuable assets and how to take time off
  • 67


Hours of video content
Course Enrollments


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  • Cole Wiebe
    Unimpressive! 2 courses from Dekker with incomplete videos

    In this course, Lecture 8 just cuts off. In "Boosting Web Design Profits", Lecture 11, the audio drops out part of the way through. This is two courses from Dekker Fraser that have defective videos. I would agree that it’s very unprofessional to market educational products that are incomplete. Clearly, nobody at Udemy checks these videos.

  • Anthony Felton

    This course was very lengthy without having a lot of valuable content for me. I did come across the occasional nugget of information that I will definitely be applying to my business, but I ultimately I felt like this was a course aimed at beginners. There is so much in here that I would consider amateur. Starting with the quality of the videos which end abruptly, often mid sentence or the way the lecturer seemingly ignores requests for downloads of documents featured in the lectures. The quality of the advice in many of the lectures is also questionable. Such as issue tracking via a word document and password management in a spreadsheet. This had me scratching my head in confusion, as the lecturer advocates being a professional and having business processes but recommends tools not fit for the purpose. The notion that you should be building systems and positioning yourself as a specialist is good solid advice but something that I have personally known for some time now. It is repeated throughout the course but is never elaborated on, the software recommended is either common knowledge (like Google Drive) or poorly advised (or no longer valid such as In the end the student is left with nothing more than advice to build processes, without much in the way of specifics on "how" (though the course certainly does emphasise the importance well enough). Despite the odd piece of good and actionable advice, I unfortunately found this course to be pretty underwhelming.

  • Rafael Baldasso
    Incomplete Course

    I have to say that this course is good, but in incomplete. Some videos finishes right in the middle of the explanation. This is very bad! Also, the material is not provided, and that's a shame. Thanks anyway

  • Allyson Dill
    Tons of Useful Information

    I haven't had much experience with marketing and took this course in the hopes of learning a few things about marketing my (growing) skills in web design, as well as other skills that I've been honing for many years. It was hard to part with $199, but I have to say that the wealth of information in this course made the cost worthwhile. It doesn't matter whether your interests lie in web design, graphic design, IT, or something totally different, because the material in this course could be applied to just about any field. I will definitely have to revisit parts of the course to refresh my memory, as the sheer volume of material was quite a bit to digest! It's broken down into small topic chunks, though, which make it much easier to find specific information later on. Great course!

  • Lisa-Marie Karvonen
    Covers a lot of ground

    This course talks about pretty much everything that modern web design business owners should be thinking about as well as a hefty dose of common sense that applies to all company owners. The first section was invaluable and I took notes constantly. The only reason I didn't rate 5 stars is because of some technical difficulties. A few of the videos cut out early which was really frustrating as I was hanging on every word. It'd be great if someone fixed those videos.