Take a few moments to think about what life would be like when you escape the rat race. What will you be doing? How will you be spending your time? What have you always dreamt of doing if only you had the time and financial freedom to do it?
This course teaches you how to write and publish books and ebooks. You will learn about Lulu Publishing's 'Print On Demand' service, Amazon's CreateSpace 'Print On Demand' service, and Amazon's 'Kindle Direct Publishing' service, so that you can generate an income that continues to get paid into your bank account or PayPal account long after you finished working on the books and ebooks that are continuing to work for you. You will get paid whether you are on a holiday, sleeping, enjoying your free time, or whatever else you choose to be doing.
You will learn:
This course is made up of a series of video lectures which guide you through various stages of publishing. The course can be watched through in about 6 hours, but to do the course properly should take longer. To get the most from this course it is recommended that you write a book as you go through the various lectures, even if it is a short ebook. You can then use this book to follow along to the various stages you are guided through, so you can use the 'deciding what the write' stage to develop an idea for a book, and then the writing stages to write the book, and then follow the publishing stages to publish the book, and then at the end of the course you will have published a book or ebook and will hopefully be on track to begin to earn income straight from the end of the course.
The course is structured into a logical sequence, taking you from developing the initial ideas for what to write about, through content creation, to developing your print book and ebook and then marketing the book and making money off of the back of your book.
Why Take This Course?
So why should you take this course, compared to other courses available? With this course I share with you my process of coming up with ideas for books, through to publishing the books and making money from the books. I teach you exactly what you need to know, and teach you each stage. I don't say things like 'then create a cover' and expect you to figure out how you would create a cover, I tell you how you can create a cover. I take you through all of the stages showing you exactly what to do.
I share everything all in one place, I don't try to make money out of you by telling you to take my writing course about writing your manuscript, or take my cover creation course to create your cover. I teach it all here. You get everything you need and can apply it all straight away and be on the road to making money from self-publishing by the end of the course. You will only need to take this one course to know how to generate a passive income, to know how to give yourself more time to do what you would rather be spending your life doing, and to be making money whether you are working hard in front of a computer, lying back on a warm tropical beach, or trekking up a mountain. The money you make will be coming in whatever you are doing, and wherever you are in the World.
Imagine being able to live anywhere. With a residual, or passive income if you want to move, you don't have to worry about finding a new job, or taking time off work to move, you have income coming in the whole time. If you decide to spend six months living on a beach relaxing, you don't have to worry about needing to be earning money, with passive income work you have already done will be still paying you each month into your bank account or PayPal account, and that money will be waiting for you when you need it.
When you complete this course and publish your book or ebook I look forward to seeing the book or ebook you have created mentioned in your review of this course so that others can see what can be created, and I also enjoy checking out what people are writing and what books and ebooks I can recommend to others.
Lecture introducing the course, what you will learn, why you should take this course, and some background about me
Lecture introducing you to the course and what we will be covering
A lecture discussing whether to write fiction or non-fiction, looking at the advantages and disadvantages of both and at which is likely to make you the most income
Lecture discussing finding your niche, looking at how to find ideas for books that are most likely to sell
Lecture guiding you through the process of analysing your niche key words and phrases, and how some of these can be used as effective book titles that can increase the chances of your book or ebook coming up in relevant searches in search engines and on bookseller websites (there are additional resources in this lecture relating to Google Adwords changes)
Lecture discussing how to check what is trending so that you can see if your ideas for books are on an upward trend, downward trend or stable trend
The information in this lecture is also relevant for fiction authors, but the next lecture will go into more detail for fiction authors.
This lecture shares how to use Amazon bestseller lists as a way of doing research to find out what books are popular in given categories and how crowded the category is.
This lecture goes into more detail about using the Amazon bestseller lists if you are a fiction author
In this lecture you will learn about using the bestseller lists to analyse what prices the bestselling books are, which gives you an idea of what people are willing to pay for the books, and how long the books are, which gives you an idea of what length book is expected for that price as a bestseller.
In this lecture you will learn about checking book reviews to find what people like about the different books and what they don't like. This will help you to be able to consider whether to take on board these pros and cons to ensure your book is more likely to be liked by the readers searching for that type of book.
In this lecture you will learn about using Amazon bestsellers in the categories you are hoping to write in to come up with ideas about your book description. You can use the pros and cons you have listed to be able to integrate these into your book description so that when people visit your book's page they can see in the description how your book meets what they are likely to be looking for, and doesn't have some of the problems found in books by other authors.
Lecture about how long a book should be as print editions and ebooks. What advantages are to shorter books and ebooks
Lecture exploring how you can get others to write book content for you
Lecture guiding you through the title page and copyright page and what needs to be written on these pages, and how to create a contents page for your book using Microsoft Office Word 2010
Lecture explaining how to add references, bibliography and index to your book using Microsoft Office Word 2010
Lecture about writing the content of your book and how to make this process as quick and easy as possible. There is an additional downloadable PDF of notes on my process around writing books attached to this lesson
Lecture introducing Lulu Publishing and the website
Lecture continuing the introduction to Lulu Publishing and the website
Lecture discussing the types of books that you can publish using Lulu Publishing
Lecture discussing books sizes, bindings and interior print and paper type that Lulu offers for making printed books
Lecture discussing creating a title and adding it to your book project
Lecture discussing how to get a Lulu Publishing ISBN for your book and about ensuring this is in your book manuscript and the bar code and ISBN is on the back cover of your book
Lecture discussing uploading and reviewing your manuscript
Lecture introducing Lulu Publishing's cover designer
Lecture explaining how to create a book cover quickly and easily
Lecture walking you through the process of easily creating your own professional looking cover for your book
Lecture discussing how to add a book cover to your project
Lecture discussing adding a description to the back cover of your book
Lecture discussing adding a retail description, this description is what feeds through to retail sites
Lecture discussing setting your retail price and what you need to consider
Lecture discussing the reviewing your details stage of getting your book published to make sure it is ready for retail distribution
Lecture about finishing the process of making your book available for purchase and discussing revenue payments
In this lecture you will learn about preparing your manuscript ready for print book and KDP eBook.
This information shares some of the reasons I changed from being with Lulu, to now publishing all my paperback books with CreateSpace. I address withholding tax, payment differences, expanded distribution - Lulu has broader distribution Worldwide, but you can submit your book yourself to Nielson's to get your book into sales channels so that people can order it into shops in the UK.
Lecture introducing Amazon's Kindle Direct Publishing site
Lecture guiding you through the process of creating your Kindle eBook, adding title, manuscript, description and selecting categories and keywords
Lecture about setting Kindle eBook rights and pricing
Lecture about marketing your book or ebook to get it noticed and increase sales
In this lecture you will learn about Bookbub. It is a great way for authors to get their ebooks out to a large audience, and many authors find they have good success with it often generating hundreds to thousands of sales in a single day (depending on category). Bookbub don't accept every book submitted and the fees are high, but most authors cover the cost of the fees although there is never a guarantee. This is just something else to consider when planning marketing and promotion. It is important to know what you would be hoping to gain from your investment, whether it is reviews, exposure, sales, etc.
Lecture exploring how you can make money off of the back of being a published author, from activities like giving talks, short courses, additional content and being seen as an expert within a specific niche
This is some information for UK authors about how they can get their books into Waterstones bookshops and onto the Waterstones website
Final lecture exploring what you have learnt through this course, summarising what you have learnt and rounding up
'Dan Jones has sold over 100,000 books, 500,000+ of his Self-Hypnosis Mp3's downloaded, over 2 million view of his videos and over twenty years experience with hypnosis, therapy and the healing arts'
Dan Jones is a best selling self-published author and hypnotherapy trainer with Asperger's Syndrome (High-Functioning Autism). He is one of the UK's leading experts on Ericksonian Hypnotherapy. Described in the British media as 'Remarkable', with 'Expert Insight', and 'Personal Development Guru...the UK's Leading Personal Development Coach'.
Dan has over 20 years experience, he has carried out research into the effectiveness of using the Human Given's Counselling Approach to reducing youth crime and anti-social behaviour with a Youth Offending Service (this research has been published in the peer reviewed journal 'Human Givens'), and is a Trance-Formation Coach and founder of the Sussex Hypnotherapy Centre and ALT Solutions based in Chichester, West Sussex, UK.
Dan Jones has held personal development and staff training courses within the local county council and district council on many topics including adult and child safeguarding, safety awareness, conflict resolution and breakaway techniques, and stress management. He has taught courses for young people with local youth projects, and held courses on parenting and managing challenging youth in various secondary schools and primary schools. He has taught staff in various children's homes topics like stress management, managing challenging behaviour and conflict resolution, and carried out clinical supervision with hypnotherapists and professionals working with individuals and families, as well as holding training courses in the UK and abroad for professional students on hypnosis, therapy and healing, and courses for 'self-help' or 'personal development' on well-being, mind-body healing, self-hypnosis, overcoming phobias, weight loss, and using dreams therapeutically, and courses on parenting and family work, including child/teen to parent domestic abuse, helping children to sleep, and managing children/teen's challenging behaviour, and effective parenting techniques, to family support workers, youth workers and social workers.
Dan has also worked on, and been consulted for TV Programmes like 'The Anatomy of Fear' and 'Big Brother' and has been interviewed by a variety of magazines, newspapers and radio programmes in the UK and abroad. Dan has also written over ten books on hypnosis, therapy and parenting including the number 1 Hypnotherapy Bestseller 'Advanced Ericksonian Hypnotherapy Scripts' and number 1 Psychology Biography Bestseller 'Look Into My Eyes'. Some of Dan's books have been published in more than one language. Dan has also created a wide range of free and 'paid for' hypnosis and therapy training and personal development products, and runs the UK's premier accredited Ericksonian Hypnotherapy Practitioner Level Diploma.