How to Create Promo Videos in PowerPoint

Make Powerful Promo Videos for your Business Without Getting in Front of a Camera. It’s Easy to Learn & Fun!
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  • Lectures 44
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Review by Ken Katz

An Excellent Course Taught By An Excellent Teacher

This is an excellent course. John is a great instructor and really knows how to break down what he is trying to convey in small simple to follow steps. He makes it look easy and after watching him to the steps I found it easy to duplicate it too. The course covers basic through advanced video creation with Powerpoint. His animation techniques are superb. I give a full 100% recommendation to those looking to become proficient with animating in Powerpoint.


Good Marketing Videos Can Help Any Business

As a business owner, I’m sure you know you need video to promote your business, but you’re busy and you probably don’t have the time or desire to become a professional video producer. I mean do you really want to spend all of your time learning a complicated program like After Effects? And outsourcing is outrageous as far as price goes. Just one 2 minute video can cost several thousand dollars. Well, I’ve developed an alternative method specifically designed for small business owners who are on a limited budget, have limited time and would rather not appear in their videos.

Create Promo Videos the Easy Way

This course will show you how to create various types of marketing, promo and explainer videos for your business using simple and affordable software (PowerPoint). Learning how to make promo videos in PowerPoint is much faster and easier than learning how to do it in After Effects or other motion graphics software.

Here’s How it Works…

We’ll begin with a fast-start mini-course that shows you how to make a very simple explainer video from start to finish. This will show you how to make your first marketing video in just a couple of hours. After that you’ll be ready for the more advanced training included in the course.

The next section of the course will show you how to plan out the various types of marketing videos that you’ll want to make. It will also show you how to write a powerful marketing script. Don’t worry this training makes it fast and easy. All you do is answer six questions and I tell you exactly how to find the answers.

The next section will show you how to make a visually engaging presentation with text and shape effects, custom backgrounds, lower thirds, 3D effects, images and video clips. I also show you my very best resources for awesome audio and video elements.

Then the course really starts to become fun as we get into the basic, intermediate and advanced animations. After that I’ll show you how to record, edit and produce a finished video in Camtasia screen recording software. If you don’t own Camtasia you can get a free 30 day trial and this should be enough to create a few videos for your business.

If you would rather not use Camtasia I also show you how to record, edit and produce your videos in a little known, but very powerful, free recording software. Finally we go over free and paid hosting solutions for your finished videos.

Anyone Can Do It

After going through this training you’ll be able to make engaging videos that people will want to watch. The more time that people spend watching your videos the more likely they will be to take the action that you want them to take. This means more traffic to your offers, more leads opting in to your lists, and more sales.

Who is this training for…

  • Online business owners who want to use video for various marketing efforts
  • Offline business owners who want to use video to increase business
  • People that have a product to sell and need a sales video
  • Anyone who provides marketing services for online or offline businesses
  • People that would like to start a business making videos for other people
  • Virtual assistants who would like to add video production to their list of skills
  • Writers who have a book or ebook that they would like to promote
  • People who sell products as affiliate marketers

This is a self-study course that doesn't include coaching or consulting; however, if you see something in one of the lessons that you don’t quite understand I would be happy to clarify it for you.

The course is extremely detailed, step by step and video based. Just watch what I do on screen and do it yourself. It’s designed to be easy even for complete beginners. The class is ready, so let’s get started.

Some of the images and visual elements in this course have been provided by PresenterMedia.

What are the requirements?

  • PowerPoint 2010 or 2013

What am I going to get from this course?

  • By the end of this course you'll be able to create marketing, promo and explainer videos for your business

Who is the target audience?

  • Good for all student levels. No experience necessary
  • People who don't want to appear in their own videos
  • People who don't have time to learn complicated software
  • Business owners who don't have the budget to hire a video production company.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This video course is designed to be watched in high definition (720p). This will make the videos crystal clear and provide the best user experience. This video will show you how to switch from standard definition (360p) to HD quality (720p).


This lecture will introduce your instructor and give you an overview of the course.

Section 2: Quick-Start Mini-Course

This lecture will give you an overview of the Quick-Start Mini-Course and explain how you can create your first marketing video very quickly.


This lecture will show you how to set up PowerPoint for video production. It will also show you how to make templates that you can use over and over again. Be sure to watch it in High Definition (720p).


In this lecture I'll show you a finished version of the first marketing video that we're going to create.


This lecture will show you how to create a new presentation, insert, format and align text, add text effects. It will also show you how to use the format painter and rotate text.


This lecture will cover...

  • Adding a video background
  • Intro to text animation
  • Different views (normal, reading & slideshow)
  • Basic animation timing

This lecture will cover...

  • Copy formatting
  • Pasting options
  • Duplicating
  • Ruler, grid lines and guides
  • Transitions
  • The Animation Pane
  • Changing and deleting animations
  • Painting animations
  • Animation order
  • Automatic animations (the Start feature)

This lecture will cover...

  • Duplicating slides
  • Animation practice
  • Transition practice

This lecture will will cover more animation practice.


This lecture will will cover more animation practice.


This lecture will will cover more animation practice.


This lecture will cover...

  • Adding a sound track
  • Rehearse timings
  • Record slide show
  • Trimming audio
  • Saving as video wmv file
Section 3: Video Planning & Script Writing

This lecture will show you a more advanced version of the Webcasso Web Design practice video. This version uses narration, animated text, animated graphics, imported video and a sound track.


This lecture will go over the various types of marketing videos starting with the explainer videos. It will also help you determine the purpose of your video and which type of video to create to serve that purpose.


This lecture will simplify the script writing process and explain what should be included in your marketing script.


This lecture will help you actually write your first script by answering six simple questions. It also shows you how I wrote the script for the Webcasso Web Design video step-by-step.

Section 4: Creating Your Presentation

This lecture lecture will cover...

  • Different ways to add backgrounds
  • Solid fill backgrounds
  • Gradient backgrounds
  • Picture and texture backgrounds
  • Modifying backgrounds
  • Adding different backgrounds to different slides
  • Finding free backgrounds and images
  • Using your own camera to create backgrounds

This lecture will cover various ways to format and style text for video


This lecture will cover various ways to format and style shapes for video


This lecture will cover how to make lower thirds for your videos in PowerPoint.


This lecture will show you how to make very cool, animated 3D effects for your videos.


This lecture will show you my very best resources for video elements, video clips, background music, and sound effects.


This lecture will cover...

  • Types of images (.jpeg, .gif and .png) and the best use for each one.
  • Removing image backgrounds
  • Correcting color, lighting and sharpness
  • Creative coloring

This lecture will cover...

  • Inserting video clips into slides
  • Types of video
  • Video backgrounds
  • Video effects
  • Trimming videos

This lecture will cover...

  • Working with different types of audio
  • Getting rid of "plosives"
  • Recording volume
  • Environmental adjustments for clear audio
  • Choosing a decent microphone
  • Where to find a good, affordable voice over artist
Section 5: Let's Start Animating
Basic Animation Effects - Part 1
Basic Animation Effects - Part 2

In this lecture we'll start getting into intermediate animation training


This lecture will provide continuing intermediate animation training


This lecture will cover additional intermediate training and practice


In this lecture we'll start getting into advanced animation techniques


This lecture will cover more advanced animation effects and practice


This video will show you how to get started with Kinetic Typography in PowerPoint.


In this video we'll add another Kinetic Typography slide with some basic animation effects.


This video will finish up the three part Kinetic typography series. We'll work with stacked animations and motion paths.

Section 6: Recording, Editing & Hosting Your Videos

This lecture will cover how to record your presentation using the screen recording software called Camtasia.


This lecture will cover editing your video and narration using Camtasia software.


This lecture will cover adding a background sound track using Camtasia software


This lecture will show you how to produce your finished video in Camtasia. It will also show you the settings to use for the best quality video vs. video file size.


This lecture will show you how to record and edit your video using a powerful, free screen recording software.


This lecture will show you how to add a sound track and produce your finished video using a powerful, free screen recording software.


This lecture will show you different hosting solutions for your finished marketing videos. It will go over the differences between free and paid services and help you choose the service that is right for you and your business.

Section 7: Course Wrap Up

This lectures is a brief summary of what was covered in the course and final thoughts.

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Instructor Biography

John Piteo, Internet Marketing Strategist, Instructor

John Piteo is a 20-year veteran of the advertising and marketing industry. During this time he trained sales staff, created successful advertising campaigns and brought in new business to help assist in company growth.

John started marketing online in 1998 and has been a full-time Internet Marketer since 2007. He creates online products, training courses and participates in various types of affiliate marketing.

John also creates marketing videos that help small, online and offline businesses achieve their marketing and sales goals. His passion for working with video started when he created a sales video for one of his online training courses. The video increased conversions over 300% and has now sold well over $100,000 worth of that training course.

John understands that small business owners don’t have time to become an expert at everything so he has developed a unique “crash course” style of training. Instead of teaching everything there is to know about each topic he focuses on just the essentials. This enables his students to learn valuable new skills quickly and easily without unnecessary fluff and fillers.

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