Put Together Your App's Marketing Materials
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Marketing an app is a brand new world that might seem intimidating to any developer or entrepreneur, but is one of the most important steps on your app's life. You might be tempted to hire a designer and a video agency to create your marketing materials, but it would be an expensive endeavor. This course will help you create beautiful marketing materials for your app marketing efforts with the smallest of budgets. We will cover how to make stunning mockups and images, professional demo videos with voiceover narration and landing pages to drive traffic to.You should expect very basic terminology, as we will explain everything you need to know in the easiest terms. The idea is to finish this course in a couple of hours and end up with all the marketing collateral that you'll need to properly showcase and sell your app.
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
In this course, you'll learn how to create app marketing materials for a tiny budget.
This section will introduce you to the concept of mockups and app demo videos, fundamental stones of your app marketing strategy.
Useful resources that we'll use throughout the course. Included are examples of the final results.
|Section 2: Images|
How to create beautiful mockups for your app in a few seconds.
Most image mockups are square. In this tutorial, you'll learn how to crop them and resize them to use as banners on your website or social media covers.
Instructions on making images in wide format with text on them, to use as banners or hero images on websites.
|Section 3: Videos|
App demo videos are the soul of your marketing strategy. In this lecture, you'll learn how to make an app demo video from start to finish, with voiceover and music for a tiny budget.
In this video, you will learn how to edit your app demo video using iMovie, which is a free program that comes with Apple's OS X.
|Section 4: Landing Page|
Some pointers on how to design an effective app landing page.
|Section 5: Glossary of Terms|
Glossary of Terms and Summary
As a marketer, I've had plenty of experience in app marketing working for big international tech companies like IBM and small startups. I studied communication sciences and have a specialty in marketing. I have also dabbled in video production, design and advertising in general. I hope you enjoy my courses. Thanks!