Put Together Your App's Marketing Materials

Your app is ready and now you need beautiful marketing materials to go with it. This course will show you how.
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  • Lectures 10
  • Contents Video: 30 mins
    Other: 1 min
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Marketing an app is a brand new world that might seem intimidating to any developer or entrepreneur, but is one of the most important steps on your app's life. You might be tempted to hire a designer and a video agency to create your marketing materials, but it would be an expensive endeavor. This course will help you create beautiful marketing materials for your app marketing efforts with the smallest of budgets. We will cover how to make stunning mockups and images, professional demo videos with voiceover narration and landing pages to drive traffic to.You should expect very basic terminology, as we will explain everything you need to know in the easiest terms. The idea is to finish this course in a couple of hours and end up with all the marketing collateral that you'll need to properly showcase and sell your app.

What are the requirements?

  • You will need your .app file for iOS simulator or Android simulator. This course can be done on OS X or Windows, and works for both tablet an phone apps.

What am I going to get from this course?

  • Create marketing materials for their app
  • Know the most common use cases for device mockups in an app marketing context
  • 30+ minutes of lectures

What is the target audience?

  • This marketing course is designed for any app developers or marketers who have finished an app or are close to finishing one and are looking to market it online. This course is aimed at using the least software possible but attaining the highest quality for each marketing material. It will help you design a marketing strategy to go along the materials you create with the course.
  • This course will help you make app marketing materials/collateral with the smallest budget possible.
  • It also includes advanced versions of each step, if you want to go more in-depth.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
00:28

In this course, you'll learn how to create app marketing materials for a tiny budget.

Article

This section will introduce you to the concept of mockups and app demo videos, fundamental stones of your app marketing strategy.

Article

Useful resources that we'll use throughout the course. Included are examples of the final results.

Section 2: Images
03:39

How to create beautiful mockups for your app in a few seconds.

02:32

Most image mockups are square. In this tutorial, you'll learn how to crop them and resize them to use as banners on your website or social media covers.

03:18

Instructions on making images in wide format with text on them, to use as banners or hero images on websites.

Section 3: Videos
05:55

App demo videos are the soul of your marketing strategy. In this lecture, you'll learn how to make an app demo video from start to finish, with voiceover and music for a tiny budget.

05:56

In this video, you will learn how to edit your app demo video using iMovie, which is a free program that comes with Apple's OS X.

You can use a similar process for any video editing software for Mac or Windows.

Section 4: Landing Page
02:56

Some pointers on how to design an effective app landing page.

Section 5: Glossary of Terms
Glossary of Terms and Summary
05:21

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Instructor Biography

Antonio Freyre, Marketing and SEO Specialist

As a marketer, I've had plenty of experience in app marketing working for big international tech companies like IBM and small startups. I studied communication sciences and have a specialty in marketing. I have also dabbled in video production, design and advertising in general. I hope you enjoy my courses. Thanks!

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