How To Generate Leads & Sales With Facebook Ads
4.8 (88 ratings)
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How To Generate Leads & Sales With Facebook Ads

How To Use Facebook Ads To Drive Leads And Customers Into Your Sales Funnels
4.8 (88 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,460 students enrolled
Created by Nathan Williams
Last updated 4/2017
English
English [Auto-generated]
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to properly configure your Facebook Tracking Pixel so you're accurately tracking conversions and making use of Facebook's powerful auto-optimization features.
  • How to create Custom Audiences by tracking visitors and uploading email lists, turning those audiences into ultra powerful Lookalike Audiences, and how to properly configure Saved Audiences that focus on "Precise" or "Broad" interests.
  • How to launch killer campaigns, ad sets, and ads following the proven 5 Day Facebook Ad Launch Plan that'll give you a top performing ad and audience in only 5 days!
  • And ... a lot more, like retargeting, reporting, optimization, scaling, and beyond!
View Curriculum
Requirements
  • This course will teach you, step-by-step, how to find the "best" part of your audience within 5 days by using Facebook's auto-optimization features combined with your educated decisions using conversion tracking, breakdown report analysis, and statistical significance!
  • A computer, the Internet, a Facebook ads account.
Description

You already know Facebook's advertising platform is one of the most (if not THE most) powerful advertising platforms available.

Unless your business sells exclusively to monks ... some percentage of your audience can be found on Facebook.

Since your audience is already on Facebook, advertising is simply a process of figuring out how to get in front of the "best" part of your audience (the one's that spend money) at the lowest cost.

The best way to get in front of the "best" part of your audience is to focus on conversions.

This course will teach you, step-by-step, how to find the "best" part of your audience within 5 days by using Facebook's auto-optimization features combined with your educated decisions using conversion tracking, breakdown report analysis, and statistical significance!

Who is the target audience?
  • Small business owners and entrepreneurs that want to harness the power of Facebook Ads without breaking the bank or wasting time.
  • Businesses that offer digital products, physical products, coaching, consulting, services, memberships ... basically, if your ideal customer is on Facebook, this course will teach you how to reach them.
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Curriculum For This Course
32 Lectures
04:14:09
+
Introduction
2 Lectures 15:36
+
Updates
1 Lecture 03:47
18APR2017 - New Ads Manager Layout
03:47
+
The Pixel
5 Lectures 12:12
The Pixel
05:29

ClickFunnels
00:57

WordPress
02:08

Custom Site
01:36

Facebook Pixel Extension
02:02
+
Conversion Tracking
5 Lectures 17:30
Conversion Tracking Info
03:44

ClickFunnels
05:41

WordPress
03:17

Custom Coded
01:22

Custom Conversions
03:26
+
Audiences
4 Lectures 45:27
Custom Audiences
13:03

Lookalike Audiences
05:20

Saved Audiences
15:54

Saved Audiences pt 2: Precise vs Broad Interests
11:10
+
Campaigns
5 Lectures 39:56
Campaigns
05:40

Ad Sets
11:41

Retargeting Overview
02:50

Ads
14:20

Ad Creation Strategy
05:25
+
Launching Campaigns
2 Lectures 13:51
5 Day Facebook Ad Launch Plan
13:21

Real Quick...
00:30
+
Reports & Optimization
3 Lectures 35:01

Facebook recently changed their column names, here's my new setup:

  • Campaign/Ad Set/Ad Name
  • Delivery
  • Results
  • Reach
  • CPM (Cost per 1,000 Impressions)
  • Result Rate
  • Unique Link Clicks
  • Unique CTR (Link Click-Through Rate)
  • Cost per Result
  • Budget
  • Amount Spent
  • Website Leads
  • Cost per Website Lead
  • Website Purchases
  • Cost per Website Purchase
  • Website Purchases Conversion Value
  • Relevance Score
Columns
10:06

Example A
16:04

Example B
08:51
+
Full Campaign
2 Lectures 34:15
Full Campaign
31:25

Comment Monitoring
02:50
+
Scaling Campaigns
1 Lecture 05:26
Scaling Campaigns
05:26
1 More Section
About the Instructor
Nathan Williams
4.7 Average rating
155 Reviews
4,142 Students
4 Courses
Founder at Crazy Eye Marketing

It all started when I tried to drive leads to my personal training business...

Next thing I knew, I was knee deep into SEO, niche sites, and affiliate marketing...

THEN, Google threw a Penguin at me and my entire "business" vanished overnight...

I couldn't bring it back...

This turned out to be a blessing because it made me focus on list building, product development, paid traffic, and actually running a real business...

Now, I am partners with a couple ecommerce stores and run Crazy Eye Marketing where I help small business owners and entrepreneurs plan, build, and optimize sales funnels.