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Course Created January 2016
Do you want to create powerful Instagram ads for your business?
This course covers…
In this course, you will learn how to create content for your Instagram ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Power Editor tool to serve ads.
You’ll learn the basics of online advertising, including CPC, and you’ll learn how to analyse your results to see if they’ve been successful.
Students review of this course:
"Great course" from Mohamed Elkashory, leaving a 5-star review.
Take the course:
Before we power ahead with the course, please remember that this course does have a 30-day money back guarantee.
If you don't like the course for any reason, you can request a full refund in the first 30 days, no questions asked.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Meet you instructor, get an overview of the course and we tick off some housekeeping!
Just what does the course cover?
|Let’s get the basics down - what is Instagram and who uses it?|
|Section 2: Why should I advertise on Instagram?|
What are the benefits of Instagram ads?
|What do I need to consider about Instagram before I dive in?|
|Section 3: What components are in an Instagram ad?|
What are the key features of an Instagram ad?
|Section 4: How does online advertising work?|
|What is CPC? How do I buy my ad?|
|Section 5: How do I plan my ads?|
|Let’s look at a case study and plan the essential things we need to create the content for our ad.|
|Continuing our case study, let’s look at what we can keep in mind with our ad targeting and delivery.|
Let's look at some ideas for how to you can consider interests your audience may want to target...
|Lecture 11||2 pages|
Feel free to plan your ad specs using this template.
|Section 6: Setting up your Facebook account to run ads|
|Before we get started loading in the ad, we need to connect our Instagram account to the Facebook Ad Platform. Here’s how.|
|Let’s take a look around Power Editor and look at the essential navigation items we need to be across to use Power Editor.|
|Section 7: Case Study: How to program and ad into Facebook's Power Editor|
|This case study is an end-to-end look at publishing an ad. Let’s start up by setting up our ad content.|
|The case study continues - let’s program in the targeting metrics.|
|The final steps to submit our ad for review. Here’s how we do it.|
|Section 8: Reviewing and Optimising your ads|
|How can you make your ad cheaper to run in the future? Examining your CPC is the key way to analyse this.|
|Section 9: Thanks for taking the course!|
Thanks for taking the course!
|Section 10: More courses, more deals!|
Find out how you can get deals on future courses...
Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.
She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web.
She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.
Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.
Rachel lives in Sydney, Australia and in her spare time, creates clay animation.