How to Create Instagram Ads Like a Boss
4.4 (20 ratings)
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How to Create Instagram Ads Like a Boss

Learn how to create brilliant Instagram Ads using Facebook's Power Editor.
4.4 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,111 students enrolled
Created by Rachel Beaney
Last updated 3/2017
English
Learn Fest Sale
Current price: $10 Original price: $70 Discount: 86% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 min on-demand audio
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn the basics components of an Instagram ad, and the ad-serving platform, Instagram.
  • You will learn tips on how to set up a Business Account on Facebook, and connect your Instagram account to your Facebook Page.
  • You will learn the basics of metrics used in online advertising, such as CPC.
  • You will learn how to set up an Instagram end-to-end using Facebook Power Editor, based on a case study in action.
  • You will learn how to review your analytics so you can run future ads more effectively.
View Curriculum
Requirements
  • If you wish to follow along step-by-step, you will need the logins for an Instagram account from which you want to serve ads (for example, your company Instagram account)
  • You will need admin access to the Facebook Page for the same company.
  • You will need to be pumped to master a new set of skills.
Description

Course Updated March 2017

Do you want to create powerful Instagram ads for your business?

  • Do you want to learn to use social media to advertise?
  • Are you looking to expand your marketing efforts to Instagram?
  • Would you like to reach a new audience?
  • Would you like to increase traffic to your website?
  • Or gain more Instagram followers?

This course covers…

In this course, you will learn how to create content for your Instagram ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Power Editor tool to serve ads.

You’ll learn the basics of online advertising, including CPC, and you’ll learn how to analyse your results to see if they’ve been successful.

Students review of this course:

“The course is well explained, informative and I learned a lot about Instagram and ads.” – Richard V.

Take the course:

Before we power ahead with the course, please remember that this course does have a 30-day money back guarantee.

If you don't like the course for any reason, you can request a full refund in the first 30 days, no questions asked.

Who is the target audience?
  • Are you a small business, wanting to reach a new audience using Instagram?
  • Are you a social media manager or community manager wanting a crash-course in how to run Instagram ads?
  • Are you a marketing manager, looking to target niche audiences using a visually engaging, targeted advertising platform?
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Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 01:02:16
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Introduction
3 Lectures 04:54

Meet you instructor, get an overview of the course and we tick off some housekeeping!

Preview 02:09

Just what does the course cover?

Course Overview
00:48

Let’s get the basics down - what is Instagram and who uses it?
Preview 01:57
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Why should I advertise on Instagram?
2 Lectures 04:54

What are the benefits of Instagram ads?

Preview 03:02

What do I need to consider about Instagram before I dive in?
Preview 01:52
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What components are in an Instagram ad?
1 Lecture 05:09

What are the key features of an Instagram ad?

Preview 05:09
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How does online advertising work?
1 Lecture 03:43
What is CPC? How do I buy my ad?
Online Advertising Basics
03:43
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How do I plan my ads?
3 Lectures 15:34
Let’s look at a case study and plan the essential things we need to create the content for our ad.
Planning Our Ad Content
12:08

Let's look at some ideas for how to you can consider interests your audience may want to target...

Opportunities For Targetting Ads
03:26

Feel free to plan your ad specs using this template.

Planning Your Ad Content
2 pages
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Setting up your Facebook account to run ads
2 Lectures 04:14
Before we get started loading in the ad, we need to connect our Instagram account to the Facebook Ad Platform. Here’s how.
Connecting Instagram To Facebook Business Manager
02:20

Let’s take a look around Power Editor and look at the essential navigation items we need to be across to use Power Editor.
Power Editor Basics
01:54
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Case Study: How to program and ad into Facebook's Power Editor
1 Lecture 11:03
This case study is an end-to-end look at publishing an ad. Let’s start up by setting up our ad content.
How To Serve An Ad On Instagram
11:03
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Reviewing and Optimising your ads
1 Lecture 08:44
How can you make your ad cheaper to run in the future? Examining your CPC is the key way to analyse this.
Reviewing Your Analytics
08:44
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Thanks for taking the course!
1 Lecture 00:39

Thanks for taking the course!

Keep In Touch
00:39
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More courses, more deals!
1 Lecture 01:22

Find out how you can get deals on future courses...

Deals on other courses
01:22
About the Instructor
Rachel Beaney
4.2 Average rating
121 Reviews
5,600 Students
4 Courses
Digital and Social Media Specialist

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.

She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web.

She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.

Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.

Rachel lives in Sydney, Australia and in her spare time, creates clay animation.