How to Create Instagram Ads Like a Boss

Learn how to create brilliant Instagram Ads using Facebook's Power Editor.
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  • Lectures 19
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Course Created January 2016

Do you want to create powerful Instagram ads for your business?

  • Do you want to learn to use social media to advertise?
  • Are you looking to expand your marketing efforts to Instagram?
  • Would you like to reach a new audience?
  • Would you like to increase traffic to your website?
  • Or gain more Instagram followers?

This course covers…

In this course, you will learn how to create content for your Instagram ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Power Editor tool to serve ads.

You’ll learn the basics of online advertising, including CPC, and you’ll learn how to analyse your results to see if they’ve been successful.

Students review of this course:

"Great course" from Mohamed Elkashory, leaving a 5-star review.

Take the course:

Before we power ahead with the course, please remember that this course does have a 30-day money back guarantee.

If you don't like the course for any reason, you can request a full refund in the first 30 days, no questions asked.

What are the requirements?

  • If you wish to follow along step-by-step, you will need the logins for an Instagram account from which you want to serve ads (for example, your company Instagram account)
  • You will need admin access to the Facebook Page for the same company.
  • You will need to be pumped to master a new set of skills.

What am I going to get from this course?

  • You will learn the basics components of an Instagram ad, and the ad-serving platform, Instagram.
  • You will learn tips on how to set up a Business Account on Facebook, and connect your Instagram account to your Facebook Page.
  • You will learn the basics of metrics used in online advertising, such as CPC.
  • You will learn how to set up an Instagram end-to-end using Facebook Power Editor, based on a case study in action.
  • You will learn how to review your analytics so you can run future ads more effectively.

Who is the target audience?

  • Are you a small business, wanting to reach a new audience using Instagram?
  • Are you a social media manager or community manager wanting a crash-course in how to run Instagram ads?
  • Are you a marketing manager, looking to target niche audiences using a visually engaging, targeted advertising platform?

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Meet you instructor, get an overview of the course and we tick off some housekeeping!


Just what does the course cover?

Let’s get the basics down - what is Instagram and who uses it?
Section 2: Why should I advertise on Instagram?

What are the benefits of Instagram ads?

What do I need to consider about Instagram before I dive in?
Section 3: What components are in an Instagram ad?

What are the key features of an Instagram ad?

Section 4: How does online advertising work?
What is CPC? How do I buy my ad?
Section 5: How do I plan my ads?
Let’s look at a case study and plan the essential things we need to create the content for our ad.
Continuing our case study, let’s look at what we can keep in mind with our ad targeting and delivery.

Let's look at some ideas for how to you can consider interests your audience may want to target...

2 pages

Feel free to plan your ad specs using this template.

Section 6: Setting up your Facebook account to run ads
Before we get started loading in the ad, we need to connect our Instagram account to the Facebook Ad Platform. Here’s how.
Let’s take a look around Power Editor and look at the essential navigation items we need to be across to use Power Editor.
Section 7: Case Study: How to program and ad into Facebook's Power Editor
This case study is an end-to-end look at publishing an ad. Let’s start up by setting up our ad content.
The case study continues - let’s program in the targeting metrics.
The final steps to submit our ad for review. Here’s how we do it.
Section 8: Reviewing and Optimising your ads
How can you make your ad cheaper to run in the future? Examining your CPC is the key way to analyse this.
Section 9: Thanks for taking the course!

Thanks for taking the course!

Section 10: More courses, more deals!

Find out how you can get deals on future courses...

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Instructor Biography

Rachel Beaney, Digital and Social Media Specialist

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.

She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web.

She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more.

Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.

Rachel lives in Sydney, Australia and in her spare time, creates clay animation.

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