Branding is NOT just for big corporations.
Branding is also not just for packaged products like toothpaste and laundry detergent. Or high-priced products like automobiles and electronics.
Branding is crucial for coaches and consultants, too.
It can mean the difference between your business succeeding or you continuing to struggle to get clients and stay afloat.
If you don’t want to be fighting to stand out among a sea of other service professionals in your category, you need a unique and compelling brand to set you and your business apart.
I’ve been branding businesses of all shapes and sizes for nearly 30 years, including:
I developed a step-by-step proprietary branding process that I’ve been using with my private consulting clients for years. And it works!
In this course I share that exact process with you.
Don’t settle for being just another [fill in the blank] coach, consultant, or service professional.
I want you to think about something for a moment...
It’s time to step out of the generic marketing trap. And that’s exactly what this course will help you do.
I encourage you to watch the Free Preview Videos so you can see all the benefits of branding yourself and your business, as well as my experience in branding. Branding is what I do. In fact, I was doing it long before it became trendy.
This course includes:
If you’re tired of having to work so hard to stand out, get attention, and get clients, this course is for you.
If you see other coaches or consultants out there with great brand names and you’ve always wished you had one too, now is your chance.
If you’ve ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the very same process I take my private consulting clients through, for a fraction of the price.
Join the more than 1,200 students who already learning how to brand themselves using this simple, step-by-step, action-oriented course.
So what are you waiting for?
Let me help you brand yourself and your business today!
In this video I share my background, my experience in branding, and why I'm qualified to teach this course. I also share some examples of the brands I've worked on, and created, encompassing million dollar corporations, international non-profits, small businesses, and service professionals just like you.
As I share my own branding history, you'll also start to see why marketing yourself using your own name is not usually a smart marketing decision, and why identifying your brand platform and adopting a brand name that represents that platform will serve you and your business much better.
In this lesson you'll meet Debi Silber, The Mojo Coach®. She's one of five service pro's I interviewed for this course. I first interviewed Debi in 2008. I interviewed her again in 2013. You'll find downloadable mp3 audio recordings and transcripts of both interviews so you can listen or read, according to your preference.
A bit of a forewarning... Debi's voice is a little loud on the 2008 recording so you may want to have your finger on the volume control at the start of the interview! It's an older recording and I wasn't able to adjust the volume on just her voice. However, the content of the interview is valuable so I wanted to share it.
PLEASE NOTE: The audio interviews included in this course are Bonus Materials and as such are optional. They're not essential to the steps you're learning. Additionally, they were recorded over the phone which does limit quality a bit. So try to focus on CONTENT and I think you'll find they offer a nice little peek inside the businesses of service pro's who have already gone through the branding process.
A brief introduction to Step One.
Please note: If you are also taking my How to Market Yourself as a Coach or Consultant course, you will notice some overlap between some of the foundational steps and branding exercises. If you've already done the exercises in the other course, there is no need to repeat them here. Just pull out your worksheets and use them to keep moving forward. Or, use this course to further refine your work. Lastly, if you didn't do the exercises in the other course, then dig in here and complete them all.
Because this course is focused solely on branding (and it only represents one step in my How to Market Yourself as a Coach or Consultant course) here you will find additional exercises, more examples, plus interviews with other service professionals who have successfully branded themselves. I recognize branding is one of the most challenging aspects of marketing yourself, and that's why I dedicated this entire course to helping you do it.
In this video I introduce you to The Toolbox Inventory. This is an exercise that will help you gather all the experience, education, and expertise you bring into your business. This is the first step in making sure the brand you create authentically represents you.
Be sure to download and print out The Toolbox Inventory worksheet so you can complete your inventory.
You will notice I have included all of the worksheets you'll be completing in this course, in both PDF and MS Word format. Simply choose the format that works best for you.
In this lesson you'll meet another service professional I interviewed about her brand. You'll find a downloadable mp3 audio recording and a transcript so you can listen or read, according to your preference.
Debbie LaChusa is the founder, and chief instructor, at The Business Stylist® Marketing Academy, where she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. To date, more than 10,000 students have enrolled in her courses.
With over 30 years of marketing experience and 19 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.
Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.
Debbie is also an author, blogger, and pet therapy volunteer. She has published four books and is currently working on her fifth.