How Chinese social media can help your business
4.4 (81 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How Chinese social media can help your business

Understand how becoming active on Chinese social media will help your business and organization grow.
4.4 (81 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,693 students enrolled
Created by Dana Chen
Last updated 9/2014
English
Price: Free
Includes:
  • 36 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Why you should care about what's happening in the Chinese online space
  • The potential for business growth embedded in Chinese social platforms
  • How your business (no matter where you are based!) can benefit from the rising consumer tide in China
View Curriculum
Requirements
  • Online access
Description

It's well known that in China, popular social media platforms such as Facebook, Twitter, and Youtube are not available. Instead, local equivalents the likes of Weibo, WeChat, and Youku has sprung up in the last decade that caters specifically to the Chinese demographic, psychographics, and consumer needs. A lot of people are surprised at the level of mobile and social media adoption by the Chinese netizens, and the vast opportunities this present for businesses that operate in China.

But these opportunities are not limited to China-based businesses. More and more, the global Chinese consumer class is taking its consumer habits and spending power with it abroad.

So how can your business or organization benefit from this seismic change?

This course introduces the basics of Chinese social media, and more specifically, what Chinese social media is, why it's important and relevant for businesses based in the west, and how western businesses and organizations can take advantage of the rising Chinese consumer class and Chinese online platforms.

During the lecture, you will hear the story of how an Australian lavender farm benefited unexpectedly from a social media boost. You will also learn the two reasons that drive social media and mobile commerce in China. From there, you will get a detailed look at how merchants are leveraging the increasingly connected young consumers to sell everything from movie tickets, fast food, taxi rides, to phones and even cars through mobile social platforms. You will see how businesses in the west, whether they are in tourism, luxury retail, education, or real estate, can benefit from gaining a better understanding of their Chinese clients through social media, and attract more potential clients through the same channels.

More specifically, you will learn:

  • Why you should care about what's happening in the Chinese online space
  • Potential for business growth through an understanding of Chinese social platforms
  • How your business (no matter what industry!) can benefit from the rising consumer tide and connectivity in China

This is the right course for you, whether you are a large or small business, looking for more growth and engagement opportunities in the Chinese market.

Who is the target audience?
  • A business looking to expand to the Chinese market
  • A business catering to Chinese customers
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Curriculum For This Course
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Intro and story
1 Lecture 05:21
What you can expect to learn
05:21
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What Chinese social media is
1 Lecture 01:48
Localized social media platforms
01:48
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Why should you care about Chinese social media?
3 Lectures 15:48
How Chinese consumers are impacting the global market
05:38

How the online space in China is different from the rest
06:33

What innovation looks like in China
03:37
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What Chinese social media means for your business
1 Lecture 13:14
How Chinese social media channels can help you grow your business
13:14
About the Instructor
Dana Chen
4.6 Average rating
86 Reviews
5,714 Students
2 Courses
Chinese online marketing specialist @ dcvdmedia

Dana has worked in the online marketing and social media industry for the past 6 years. She is currently focused on helping businesses in the west to reach the Chinese market, and writes about her experiences at her blog, DCVDMedia. She works with a wide range of businesses, spanning from retail, education recruitment, to tourism, to find sustainable success on the Chinese online space.