Google Adwords: Essential Tips for Profitable Campaigns

Don't lose money on your adwords campaigns, do it right from the start
4.1 (351 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
23,308 students enrolled
Start Learning Now
  • Lectures 14
  • Length 33 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2013 English

Course Description

Google adwords is a hugely powerful tool for marketing. However it can also quickly lose you money if you don't know how to setup your campaigns and ads in the correct manner.

This course gives you the core essentials you need to understand, consider and apply before you begin, or as means to changing any ad campaigns you run. By applying these techniques you should ensure that you can test and track the performance of your ads without spending alot of money with no return on your investment,

I have been running adwords campaigns for over 7 years in a wide variety of industry sectors.

The course requires no special software apart from the Google adwords editor which is a free tool and runs on PC or Mac.

What are the requirements?

  • PC or Mac

What am I going to get from this course?

  • Avoid the pitfalls new users of the adwords platform face
  • Create a campaign and ads

Who is the target audience?

  • Business owners looking to grow their business
  • Marketers wanting to know more about Adwords pay per click platform

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Introduction to the course.


A quick intro to creating an adwords account (if you don't have one)


An intro to the keyword match types in adwords.

Section 2: The Essential Tips!

Relevance is key!


The importance of landing pages in your campaign and what NOT to do!


What is quality score and its importance?


Why you should group keywords into ad-groups.


Split testing is crucial and here we look at why.


A couple of key settings to look out for when your create your campaign.


If your product or service only targets a specific area then geo-targeting can you help you control your costs.


The importance of negative match keywords.


A free tool which helps you to create and manage your adwords ads

Section 3: Wrap-Up

A recap on what we covered

4 pages

Handy PDF which recaps every tip we covered.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Gary Kind, Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

Ready to start learning?
Start Learning Now