Google Adwords: Essential Tips for Profitable Campaigns
4.3 (454 ratings)
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Google Adwords: Essential Tips for Profitable Campaigns

Don't lose money on your adwords campaigns, do it right from the start
4.3 (454 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,004 students enrolled
Created by Gary Kind
Last updated 11/2013
English
Price: Free
Includes:
  • 29 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Avoid the pitfalls new users of the adwords platform face
  • Create a campaign and ads
View Curriculum
Requirements
  • PC or Mac
Description

Google adwords is a hugely powerful tool for marketing. However it can also quickly lose you money if you don't know how to setup your campaigns and ads in the correct manner.

This course gives you the core essentials you need to understand, consider and apply before you begin, or as means to changing any ad campaigns you run. By applying these techniques you should ensure that you can test and track the performance of your ads without spending alot of money with no return on your investment,

I have been running adwords campaigns for over 7 years in a wide variety of industry sectors.

The course requires no special software apart from the Google adwords editor which is a free tool and runs on PC or Mac.

Who is the target audience?
  • Business owners looking to grow their business
  • Marketers wanting to know more about Adwords pay per click platform
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 33:22
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Introduction
3 Lectures 05:14

Introduction to the course.

Introduction
01:46

A quick intro to creating an adwords account (if you don't have one)

Getting an Adwords account
01:09

An intro to the keyword match types in adwords.

Keyword Match Types
02:19
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The Essential Tips!
9 Lectures 20:51

Relevance is key!

Its all about Relevance
01:29

The importance of landing pages in your campaign and what NOT to do!

Landing Pages
05:32

What is quality score and its importance?

Quality Score
01:38

Why you should group keywords into ad-groups.

Keywords and Ad Groups
01:44

Split testing is crucial and here we look at why.

Split-Testing
02:40

A couple of key settings to look out for when your create your campaign.

Campaign Settings
02:07

If your product or service only targets a specific area then geo-targeting can you help you control your costs.

Geo-targeting
01:38

The importance of negative match keywords.

Negative Keywords
02:27

A free tool which helps you to create and manage your adwords ads

Adwords Editor
01:36
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Wrap-Up
2 Lectures 03:17

A recap on what we covered

What we Covered
03:17

Handy PDF which recaps every tip we covered.

Document containing the tips
4 pages
About the Instructor
Gary Kind
4.3 Average rating
749 Reviews
39,692 Students
12 Courses
Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.