Google adwords is a hugely powerful tool for marketing. However it can also quickly lose you money if you don't know how to setup your campaigns and ads in the correct manner.
This course gives you the core essentials you need to understand, consider and apply before you begin, or as means to changing any ad campaigns you run. By applying these techniques you should ensure that you can test and track the performance of your ads without spending alot of money with no return on your investment,
I have been running adwords campaigns for over 7 years in a wide variety of industry sectors.
The course requires no special software apart from the Google adwords editor which is a free tool and runs on PC or Mac.
Introduction to the course.
A quick intro to creating an adwords account (if you don't have one)
An intro to the keyword match types in adwords.
Relevance is key!
The importance of landing pages in your campaign and what NOT to do!
What is quality score and its importance?
Why you should group keywords into ad-groups.
Split testing is crucial and here we look at why.
A couple of key settings to look out for when your create your campaign.
If your product or service only targets a specific area then geo-targeting can you help you control your costs.
The importance of negative match keywords.
A free tool which helps you to create and manage your adwords ads
A recap on what we covered
Handy PDF which recaps every tip we covered.
Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.