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Google Adwords: Essential Tips for Profitable Campaigns

Don't lose money on your adwords campaigns, do it right from the start
4.0 (379 ratings)
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23,747 students enrolled
Created by Gary Kind
Last updated 10/2013
  • 29 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Google adwords is a hugely powerful tool for marketing. However it can also quickly lose you money if you don't know how to setup your campaigns and ads in the correct manner.

This course gives you the core essentials you need to understand, consider and apply before you begin, or as means to changing any ad campaigns you run. By applying these techniques you should ensure that you can test and track the performance of your ads without spending alot of money with no return on your investment,

I have been running adwords campaigns for over 7 years in a wide variety of industry sectors.

The course requires no special software apart from the Google adwords editor which is a free tool and runs on PC or Mac.

Who is the target audience?
  • Business owners looking to grow their business
  • Marketers wanting to know more about Adwords pay per click platform
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What Will I Learn?
Avoid the pitfalls new users of the adwords platform face
Create a campaign and ads
View Curriculum
  • PC or Mac
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 33:22
3 Lectures 05:14

Introduction to the course.


A quick intro to creating an adwords account (if you don't have one)

Getting an Adwords account

An intro to the keyword match types in adwords.

Keyword Match Types
The Essential Tips!
9 Lectures 20:51

Relevance is key!

Its all about Relevance

The importance of landing pages in your campaign and what NOT to do!

Landing Pages

What is quality score and its importance?

Quality Score

Why you should group keywords into ad-groups.

Keywords and Ad Groups

Split testing is crucial and here we look at why.


A couple of key settings to look out for when your create your campaign.

Campaign Settings

If your product or service only targets a specific area then geo-targeting can you help you control your costs.


The importance of negative match keywords.

Negative Keywords

A free tool which helps you to create and manage your adwords ads

Adwords Editor
2 Lectures 03:17

A recap on what we covered

What we Covered

Handy PDF which recaps every tip we covered.

Document containing the tips
4 pages
About the Instructor
4.2 Average rating
648 Reviews
38,265 Students
12 Courses
Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

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