Get More App Downloads & Rank Higher App Store Optimization

Significantly increase your visibility in the app stores, optimize your listing to maximize conversion, and stay alive.
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$130
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  • Lectures 18
  • Contents Video: 2.5 hours
    Other: 1 min
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

** Clients of mine who have taken and utilized this course are getting 20% more daily downloads, on average, than those with comparable apps who haven't. **

You've built a great app. It's everything a user could ask for:

- It's light and downloads quickly;
- It runs smoothly and without glitches;
- It's incredibly easy to use; and
- It delivers content or a tool that your target market cares about.

Now all you need is for your target market to find your app and download it. Your goals at this point are:

1. Get found in the app stores by the people who want and need you
2. Get downloaded
3. Get reviewed highly

To amplify your app's potential, it is essential to know, and confidently employ, App Store optimization (ASO) techniques. This can mean the difference between ending up in the app graveyard and succeeding mightily.

The art and science of ASO teaches you how to get your app ranked highly so that your target market finds your app at the top of their search results. We’ll be taking a holistic approach that reaches beyond search ranking to also encompass the optimization of your listing so that it compels people to download your app once they find it. We will also discuss ways to get more and higher reviews for your app so that the virtuous cycle of higher store ranking continues.

The great news is that these techniques aren't very difficult to master, and they're mostly free to employ. Further, most developers don't take the time to master them, which can make your competition easy pickings. :) I'm serious!

Includes over 2.5 hours of video lectures, lecture transcripts, a step-by-step method and a clear-as-day ASO checklist so that you can get going in no time.

Let's get started already!

What are the requirements?

  • None!

What am I going to get from this course?

  • Have a confident foundational understanding of how Apple's App Store search engine works and what it values
  • Have a confident foundational understanding of how GooglePlay's search engine works and what it values
  • Understand what keywords are and why they matter
  • Know how to use the latest and greatest online tools to research your keywords
  • Know how to identify your competitors and their weaknesses (your opportunities)
  • Know how to optimize your listing in the app stores to maximize downloads and app store ranking. Including: What to name your app, How to write your app description, How to choose a category in the App Store, How to design an app icon that converts, and How to choose and design screenshots
  • How to get more and better reviews
  • How to keep your app alive and ensure consistent downloads over time
  • How to analyze how your users are using your app and what they value
  • Have a practical, step-by-step plan for continued app success

What is the target audience?

  • Mobile app owners
  • Non-tech mobile app owners
  • Mobile app developers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: On Your Mark, Get Set...
It's nice to meet you! A quick face-to-face introduction.
Preview
04:36
09:18
A brief description of what ASO is and what we'll cover in this course.
Section 2: Foundations of App Store Optimization
12:36
Understand how Apple and GooglePlay search engines work, including their history, evolution and unique values.
06:32
What keywords are, why they matter, and how you can use them to skyrocket your app.
10 questions
A quick quiz on ASO basics.
Section 3: Finding and Targeting Your Keywords and Competitors - Tools
SensorTower.com: Live Demo
09:54
11:10
A live demo of Searchman, an online ASO tool with a lot of great functionality for app store optimization and maintenance.
04:20
A live demo of AppCodes, a simple but powerful ASO tool.
8 questions

A quick quiz on keeping our tools straight.

Section 4: Optimizing Your App Store Listing
10:14
How to choose an app name that will serve both your app store optimization and your conversion rate.
04:36
How to write an app store description that will serve both your app store optimization and your conversion rate.
02:11
How to choose the best category for your app in order to maximize visibility and downloads.
11:12
Your icon is the most powerful aspect of your app store listing in terms of influencing conversion. An overview of research and best practices in designing an app icon that works.
03:28
Behind your icon, your screenshots are your second most powerful weapon for optimizing conversion. Learn "what works" in screenshot choice and design. The answer might surprise you.
10 questions
A quick quiz on the basics of a great listing.
Section 5: Getting Great Reviews
11:35
The number of stars next to your app listing and the tone of the written reviews can determine whether your app sinks or swims. Luckily, you have more power over your reviews that you probably think.
Section 6: Staying Alive & Relevant for Sustained Impact
02:41
Like anything, your app's success requires maintenance. Learn which efforts are worth your while and how often they need to be revisited. 
04:11
Learn how to get statistical insight into who's using your app, what features they like, and how long they stay engaged.
Section 7: A Formula for Consistent Success
22:57
This is the grand finale! A consolidation of all we've learned into a simple, step-by-step formula for app success beyond your wildest dreams.
A quick review
10:30
Your ASO Checklist
1 page

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Instructor Biography

Lindsey Witmer Collins, Owner at LindseyWCollins.com

My company at LindseyWCollins.com has designed and developed over a dozen and counting cross-platform mobile applications that have earned for my clients as many as 11,000 daily downloads and have accelerated the growth of their marketing lists by as much as 400%.

My mission is to give away everything I know about this software and to be a perfectionist about yours.

Before building apps for non-tech entrepreneurs, I spent two and a half years and nearly $100K creating and iterating on my own wellness application while studying with an MIT aesthetic engineer at the same time. This experience, and especially the expensive (and entirely avoidable) mistakes I made along the way, taught me how to create and succeed with simple software that works - not just on the code level, but on the human one.

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