Get More App Downloads & Rank Higher App Store Optimization
4.5 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Get More App Downloads & Rank Higher App Store Optimization

Significantly increase your visibility in the app stores, optimize your listing to maximize conversion, and stay alive.
4.5 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
220 students enrolled
Last updated 6/2016
Current price: $10 Original price: $130 Discount: 92% off
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  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have a confident foundational understanding of how Apple's App Store search engine works and what it values
  • Have a confident foundational understanding of how GooglePlay's search engine works and what it values
  • Understand what keywords are and why they matter
  • Know how to use the latest and greatest online tools to research your keywords
  • Know how to identify your competitors and their weaknesses (your opportunities)
  • Know how to optimize your listing in the app stores to maximize downloads and app store ranking. Including: What to name your app, How to write your app description, How to choose a category in the App Store, How to design an app icon that converts, and How to choose and design screenshots
  • How to get more and better reviews
  • How to keep your app alive and ensure consistent downloads over time
  • How to analyze how your users are using your app and what they value
  • Have a practical, step-by-step plan for continued app success
View Curriculum
  • None!

** Clients of mine who have taken and utilized this course are getting 20% more daily downloads, on average, than those with comparable apps who haven't. **

You've built a great app. It's everything a user could ask for:

- It's light and downloads quickly;
- It runs smoothly and without glitches;
- It's incredibly easy to use; and
- It delivers content or a tool that your target market cares about.

Now all you need is for your target market to find your app and download it. Your goals at this point are:

1. Get found in the app stores by the people who want and need you
2. Get downloaded
3. Get reviewed highly

To amplify your app's potential, it is essential to know, and confidently employ, App Store optimization (ASO) techniques. This can mean the difference between ending up in the app graveyard and succeeding mightily.

The art and science of ASO teaches you how to get your app ranked highly so that your target market finds your app at the top of their search results. We’ll be taking a holistic approach that reaches beyond search ranking to also encompass the optimization of your listing so that it compels people to download your app once they find it. We will also discuss ways to get more and higher reviews for your app so that the virtuous cycle of higher store ranking continues.

The great news is that these techniques aren't very difficult to master, and they're mostly free to employ. Further, most developers don't take the time to master them, which can make your competition easy pickings. :) I'm serious!

Includes over 2.5 hours of video lectures, lecture transcripts, a step-by-step method and a clear-as-day ASO checklist so that you can get going in no time.

Let's get started already!

Who is the target audience?
  • Mobile app owners
  • Non-tech mobile app owners
  • Mobile app developers
Compare to Other App Store Optimization Courses
Curriculum For This Course
18 Lectures
On Your Mark, Get Set...
2 Lectures 13:54

A brief description of what ASO is and what we'll cover in this course.
Preview 09:18
Foundations of App Store Optimization
2 Lectures 19:08
Understand how Apple and GooglePlay search engines work, including their history, evolution and unique values.
How App Search Works: Apple, Google and the Human Element

What keywords are, why they matter, and how you can use them to skyrocket your app.
The Why and How of Keywords

A quick quiz on ASO basics.
The Fundamentals of App Search Optimization
10 questions
Finding and Targeting Your Keywords and Competitors - Tools
3 Lectures 25:24 Live Demo

A live demo of Searchman, an online ASO tool with a lot of great functionality for app store optimization and maintenance.
Searchman: Live Demo

A live demo of AppCodes, a simple but powerful ASO tool.
AppCodes: Live Demo

A quick quiz on keeping our tools straight.

Understanding the Tools of the Trade
8 questions
Optimizing Your App Store Listing
5 Lectures 31:41
How to choose an app name that will serve both your app store optimization and your conversion rate.
Naming Your App

How to write an app store description that will serve both your app store optimization and your conversion rate.
Optimizing Your App Description

How to choose the best category for your app in order to maximize visibility and downloads.
Choosing a Category in the App Store

Your icon is the most powerful aspect of your app store listing in terms of influencing conversion. An overview of research and best practices in designing an app icon that works.
Designing an App Icon that Converts

Behind your icon, your screenshots are your second most powerful weapon for optimizing conversion. Learn "what works" in screenshot choice and design. The answer might surprise you.
Choosing and Designing Your Screenshots

A quick quiz on the basics of a great listing.
Creating an Irresistible App Listing
10 questions
Getting Great Reviews
1 Lecture 11:35
The number of stars next to your app listing and the tone of the written reviews can determine whether your app sinks or swims. Luckily, you have more power over your reviews that you probably think.
How to Get More and Better Reviews
Staying Alive & Relevant for Sustained Impact
2 Lectures 06:52
Like anything, your app's success requires maintenance. Learn which efforts are worth your while and how often they need to be revisited. 
Staying Alive: Avoiding the Graveyard

Learn how to get statistical insight into who's using your app, what features they like, and how long they stay engaged.
Staying Relevant: Understanding Your Users. Live Demo.
A Formula for Consistent Success
3 Lectures 33:27
This is the grand finale! A consolidation of all we've learned into a simple, step-by-step formula for app success beyond your wildest dreams.
A Practical, Step-by-Step Plan for Long-term App Success

A quick review

Your ASO Checklist
1 page
About the Instructor
Lindsey Witmer Collins
4.5 Average rating
12 Reviews
220 Students
1 Course
Owner at

My company at has designed and developed over a dozen and counting cross-platform mobile applications that have earned for my clients as many as 11,000 daily downloads and have accelerated the growth of their marketing lists by as much as 400%.

My mission is to give away everything I know about this software and to be a perfectionist about yours.

Before building apps for non-tech entrepreneurs, I spent two and a half years and nearly $100K creating and iterating on my own wellness application while studying with an MIT aesthetic engineer at the same time. This experience, and especially the expensive (and entirely avoidable) mistakes I made along the way, taught me how to create and succeed with simple software that works - not just on the code level, but on the human one.