Facebook Marketing and Ads for Beginners
4.6 (8 ratings)
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Facebook Marketing and Ads for Beginners

Using Facebook Ads and Marketing to Build Your Business
4.6 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
738 students enrolled
Created by Charity Cason
Last updated 1/2015
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Target the right readers and get them as fans to your Facebook page
  • Understand how to market effectively once you have fans on your page
  • Learn how to use Facebook Ads the right way to get more sales
View Curriculum
  • You'll need a Facebook account
  • You'll need an author name and preferably at least one book (not necessary but makes it easier)

Is Facebook Marketing totally confusing you? Are you wondering how to use Facebook ads to actually build your mailing list and sell more books?

Are You a Self Published Author Who Needs Serious Help Using Facebook to Actually Sell Your Books?

If so, I've got great news for you!

As a 6-figure, best-selling self published author myself, I've learned the ins and outs of Facebook marketing for authors. And guess what? It's not just about running ads!

To effectively use Facebook for marketing, you need three things:

  • A raving fan base that recommends your books to everyone they know
  • Engagement with your fans so they connect with you on a deeper level
  • The ability to run good Facebook ads that get people to click and BUY

All three of these factors are critical, but how do you accomplish them? What if you're brand new with NO FANS? How do you get fans, and better yet, how do you get TARGETED fans for your genre of books?

This course will teach you from start to finish HOW to get the right fans, engage them and then market for new fans!

The course is simple, to the point and direct. No need to be forced to watch weeks of videos, right? You want the meat of the information so you can start NOW!

So, click the TAKE THIS COURSE button at the top right hand side of this page and start learning in just a few minutes!

Who is the target audience?
  • Beginner authors who are brand new to the business
  • Those who are frustrated with a lack of sales using Facebook to market books
  • Authors who want to take their businesses to the next level using Facebook
Students Who Viewed This Course Also Viewed
Curriculum For This Course
19 Lectures
Facebook Marketing 101
8 Lectures 01:10:11

Branding yourself on Facebook as an author is very important. Without a brand, you'll always be floundering around trying to find new readers.

Preview 11:54

Posting on Facebook

NOTE: Please keep in mind that Facebook does not allow personal profiles to be created for people who don't really exist, so the water is a bid muddied on doing it for a pen name. It's up to the individual person to review the Facebook TOS at the present time and decide what's best for your own business.

Personal Profile or Fan Page?




How To Ask Me Questions & Get Help!
Facebook Ads
7 Lectures 01:22:26
Facebooks Ads for Likes

Facebook Ads for Page Posts

Facebook Ads for Selling

Creating Good Ads

Assessing Your Ads

Sample Ads

Power Editor Basics
4 Lectures 34:58
The Power Editor

Audience Insights

Lookalike Audiences

Important Request
About the Instructor
Charity  Cason
4.4 Average rating
251 Reviews
3,583 Students
14 Courses
Home Business Expert, Bestselling Author & Online Trainer

I love to help people make more money and change their lives!

As a trained Journalist, Bestselling Author and Online Business trainer, my job everyday is to help people change their lives and their businesses by harnessing the immense power of the Internet to their advantage.

Whether it's learning to self publish your own books or learning how to become a successful Facebook marketer, my goal is to present quality courses that are easy to understand and, more importantly, easy to implement quickly!

Learn from someone who DOES what she teaches!

That's right! Everything I teach about, I actually do in my own businesses. Yes, I said businesses, as in plural. I run multiple businesses with my husband from home, and we have done that for many years.

My businesses include things like running a busy ghostwriting team, writing and publishing bestselling fiction and non-fiction books under a variety of pen names, selling on eBay, selling on Amazon and much more.

I believe in multiple streams of income!

My gift from God is the ability to learn new things that can make people real money and being able to easily explain those tactics to just about anyone.

My desire is for you to have all of your dreams of abundance come true, and that starts with understanding all of the ways to make money online the right way.

So, who am I?

My background is as varied as my businesses! Here's a taste...

  • Degree in Broadcast Journalism

  • Worked at CNN World Report

  • Online TV Reporter/Anchor for TV show "Lawmakers" on Georgia Public Television, covering the legislative session in Atlanta

  • Newspaper Reporter

  • AM Radio show host

I've always loved telling the story and getting information to people quickly and accurately.

After leaving the Journalism field, I went into real estate for 15 years. During that time, I was a multi-million dollar producing agent, becoming the top listing agent in my office time and time again. I spent 5 years as a corporate real estate broker where I managed over 2,500 agents and taught real estate classes to hundreds of students.

When I left the real estate field, I decided to expand my home businesses, and that is where I am today!

In the last several years, I've written thousands of articles for private business clients, as well as countless books to help build client credibility. In addition, I've written multiple bestselling fiction books under two pen names that has resulted in well over 100,000 books sold since 2012.

My social media base for my pen names is over 10,000 fans, and I've now published close to 30 books, many with bestseller status.

I've created countless info products that have sold well to business people all over the globe, and my private Facebook mastermind groups have been a popular addition to my business as well.

As you can see, I'm well versed on teaching people to create multiple streams of passive income, and I want to teach you too!