Entrepreneurship -- From Idea to Launch

This Entrepreneurship course explains the process from creation of an idea to successful launch of a new venture.
306 reviews
  • Dr. Jeff Cornwall Professor of Entrepreneurship / Author

    Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky.

    In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC.

    Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship.

    He has published nine books and numerous articles on entrepreneurship. His blog, The Entrepreneurial Mind, is among the most popular with a focus on small business and entrepreneurship. The Entrepreneurial Mind is part of the Forbes blog network and was named by that magazine as a “Best of the Web.”

  • Lifetime access to 32 lectures
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  • 90+ discussions

Entrepreneurship -- From Idea to Launch

This Entrepreneurship course explains the process from creation of an idea to successful launch of a new venture.
306 reviews


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Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience.  This Entrepreneurship course provides a series of lectures that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business.  The Entrepreneurship Course is designed to be viewed as an overview for those who want to learn what entrepreneurship is really all about.  Or, this course can can be used as a step by step manual to walk an entrepreneur through the process of launching a venture.  Therefore it can be viewed over a few hours, or it can be staggered over time.  So whether you are thinking about becoming an entrepreneur, or you are actively trying to launch a new business, this Entrepreneurship course will offer you important information that will bring you a better chance of success.

Take this ultimate Entrepreneurship Course now and learn how to become a successful entrepreneur.

    • A passion to become part of the entrepreneurial economy
    • Over 32 lectures and 2.5 hours of content!
    • Learn what entrepreneurship is and who are typcial entrepreneurs.
    • Understand how opportunities for new businesses arise in the market and how to spot them
    • Learn how to assess the difference between an idea and a real business opporunity
    • Learn how to build a business model, how to test it, and how to adapt it to what the market really wants
    • Understand what business plans are used for and how to construct a winning plan
    • Gain a realistic understanding of what methods of financing make sense for your business
    • Entrepreneurs launching a new business
    • People who think they would like to become an entrepreneur, but who would first like to learn more about what entrepreneurship is all about


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  • 1
    Course Introduction
    Entrepreneurship is a process that can be learned.  This course offers an overview of the core knowledge and skills all entrepreneurs need.  By learning and practicing basic entrepreneurial skills an entrepreneur's chance of building a successful venture goes up dramatically. 

    This course is organized into four main sections:

    1. The Basics
    2. Opportunities
    3. Business Model
    4. Business Play & Funding

    As you take this course, please use the Notes feature to jot down any points or ideas that spark your attention.

  • SECTION 1:
    Part I The Basics
  • 2
    Who is the typical entrepreneur?
    Contrary to what many believe, entrepreneurship is not a personality type.  Anyone who has a passion to start a new venture, to take advantage of a gap in the market, bring an invention to market, or to offer a product quicker, better, or faster can be taught to keys to successfully launch and growth a new business.
  • 3
    The life cycle of a business
    This lecture provides an overview of the life cycle of a business, which is the framework used to understand the stages a new venture progresses through as it develops.  It also helps to organize the unique skills required for each stage in the growth of an entrepreneurial venture.
  • 4
    The entrepreneurial process - from idea to launch

    A big mistake that many new entrepreneurs make is to try and launch a new venture as soon as they come up with an idea.  This is what leads to many entrepreneurial failures.  This lecture highlights the stages of evaluation and development that should take place from idea through the launch of a new venture.

  • 5
    Entrepreneurial thinking - a different view of risk
    This lesson offers a general overview of the entrepreneurial process from idea to launch.
  • 6
    Exercise: Learning from other Entrepreneurs
  • SECTION 2:
    Part II Opportunities
  • 7
    Change and Chaos - the entrepreneur's best friend
    Change in an industry threatens existing players in the market.  They are so invested in the status quo that they cannot react to the new realities that change ushers in.  But to an entrepreneur, change in a market or industry offers the opportunity to solve the "pain in the market" that change creates.  The soil is loosened to allow the entrepreneur engage in the creative destruction of the old and be the agent to bring in the new.
  • 8
    Forces for change
    This lesson focuses on the most common sources of change and disruption in the market.
  • 9
    Idea exercise
  • 10
    Avoid the temptation to be implusive - Follow the three Ms
    Don't fall into the common mistake of "ready, fire, aim."  Successful entrepreneurs learn to be patient and asses if their idea is really a viable business opportunity. 
  • 11
    The first step of assessing an idea is to determine if there really is a market.  Just because you think there is a need does not mean that the market agrees.  And even if there are customers who want what you offer, are there enough to make the business viable?
  • 12
    Exercise: Market?
  • 13
    Step two in assessing an idea is to determine if you can make money with your business model.  Even if there is a market, customers in that market may not be willing to pay enough to make the business sustainable by creating enough cash flow to cover your operating costs, your overhead, and provide you with the income you need to live your desired lifestyle. 
  • 14
    Exercise: Margin?
  • 15
    The final step in assess an idea is to make sure you have the knowledge, experience, skills, and passion to launch and grow a venture based on your business model.
  • 16
    Exercise: Me?
  • SECTION 3:
    Part III Business Model
  • 17
    What is a business model?
    A business model is how we conceptualize all of the moving parts of a successful business.  They all need to be in place and they all need to work together to provide value to the market.
  • 18
    The business model canvas
    The business model canvas is a tool first introduced in the book, Business Model Generation by Osterwalder and Pigneur.  This tool simplifies the complex task of building, testing and refining a venture's business model during from the planning stage all the way through its launch and growth.
  • 19
    Connecting with customers
    The core to any business model is to offer the right value proposition to the right target market in the way they want it delivered to them.
  • 20
    Putting the right pieces in place
    Implementation of a business model plan depends on understanding the resources, activities and partnerships necessary to bring the business to life.
  • 21
    Translating you model from English to accounting-ese
    The language of business is accounting.  No business model is complete until it is translated from verbal concept to a financial forecast.
  • 22
    Exercsie: Business Model Canvas
  • 23
    Be ready to pivot
    Just when you think you have your business model correct, the market will often surprise you.  Listen to the market!  It will tell you what it really wants from you if you just listen.
  • 24
    Exercise: The Pivot
  • SECTION 4:
    Part IV Business Plan & Funding
  • 25
    What is a business plan used for?

    While some experts advocate doing away with business plans entirely, they do play an important role for many entrepreneurs.  The business plan is the format used to communicate your business model to bankers and investors.

  • 26
    What goes into a good business plan?
    This lesson summarizes the key components of a solid business plan.
  • 27
    Exercise: The business plan
  • 28
    Avoiding the circular file

    Once you have your plan complete, how do you convince investors to pay attention to it?

  • 29
    Exercise: The Pitch
  • 30
    Realistic funding opportunities
    Where do entrepreneurs really get their funding from?  This lesson provides a realistic overview of funding possibilities for new ventures.
  • 31
    Exercise: Funding plan
  • SECTION 5:
    Part V Concluding Thanks
  • 32
    Concluding note
    Thanks for watching my class and thanks to all of those who helped me produce if for you.


Hours of video content
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  • Sheillane Reyes
    Great course!

    Dr. Cornwall definitely laid out a general overview of the things needed to consider before venturing into a business. Though I've taken some entrepreneurship course in the past, there are some concepts in this lecture that I haven't heard before which definitely made a difference.

  • Joshua Edward Creighton

    It was good.

  • Sonia K
    Content and delivery was better than expected

    This was a well-made and delivered course. It helped me understand the basics of starting a new business. And though the videos are not too long, Dr.Cornwall has packed in a lot of information there. You will have pages filled with notes. Great course.

  • Mr. Fabio Selmi
    Great introduction to entrepreneurship

    With this course, Dr. Cornwall introduces us to the basics of entrepreneurship. A very interesting and comprehensive course, that helped me in discovering many points I need to prepare on and many skills I need to learn and refine. The production quality was extremely good and the material was high-quality. The many real-life examples from Dr. Cornwall experience are extremely useful to clarify some points. Overall, a great course. Strongly recommended.

  • Matthew O'Brien
    Excellent Overview of Entreprenership

    If I'd had access to this course years ago, I wouldn't have logged so many dead ends in my own start up ventures. Dr. Cornwall's overview opened my eyes to some of the pre-launch pieces I'd been missing. Will be filling in those holes with gusto now. Big thanks! Highly recommended, even for people with experience.

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