Social Media Strategy How to Excel At Content Marketing
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Social Media Strategy How to Excel At Content Marketing

Content Marketing Strategy PLUS Social Media - Optimise your B2B Marketing Strategy with Content and Social Media
4.0 (51 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,720 students enrolled
Created by John Colley
Last updated 1/2016
English [Auto-generated]
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To Understand, Engage and Grow your Business Using Social Media
  • Be able to identify your social media audience
  • Have a clear understanding of what is meant by social media
  • Discover how social media can work for you
  • Discover the power of a social media funnel
  • Discover why sharing and not selling is at the heart of Social Media
  • Discover a framework to understand the complex social media landscape
  • Discover why a social media strategy has to be built around your own website - your home on the web
  • Learn how to use content marketing and growing an email list as part of your social media strategy
  • Discover the power of repurposing content to broaden your social media strategy
  • Discover some important social media tools that you can use to strengthen your social media strategy
  • Learn some Social Media Strategy Tips and Tricks
  • Learn some social media tips and tricks relating to Linkedin, YouTube and Twitter
View Curriculum
  • Access to the internet and a healthy desire to improve your social media engagement to benefit your business

Course Update: 19 June 2015 - New Content Added


So, you want to grow your business on Social Media?

Do you find Social Media confusing? Baffling? Irrelevant? If you want to understand how Social Media works and what it can do to help you grow your business then this Course is for you.

But you want to minimise the effort - creating all that content for all those platforms? Takes ages and you don't know what is going to work!

What this Course will give you!

  • Show you how to identify your Audience and where to find them
  • We will help you understand how Social Media works and how to get the most out of it
  • My Social Media Manifesto will show you how to be effective in Social Media
  • Discover the Social Media Landscape
  • Understand that Social Media comprises Multi-Media and learn how to Harness it
  • Really understand how to make your Content Strategy work with your Social Media Strategy
  • Discover the magic of Content Repurposing to get more exposure from the same original content

In a series of short videos (circa 5 minutes each), supported by downloadable PDFs of the Slidedecks, I talk you through Social Media Strategy in a clear, logical and highly structured way.

This Course has been distilled from a 3 hour Seminar programme that I teach to give you the essentials of Social Media Strategy in 13 Videos lasting just over 55 minutes.

If Social Media is new to you, then this Course will explain many of the concepts and features of Social Media to give you the foundations to establish your own Social Media Strategy.

Certificate of Completion

All Students who complete this course will receive a Free digital certificate of completion from Udemy.

No Quibble Money Back Guarantee

Don't forget I fully endorse Udemy's 30 Day Money Back Guarantee - if you are not happy, your money back and no hard feelings on my part! I have never argued about a refund.


Find out what Social Media and Content Management when done strategically can do for your business!

Who is the target audience?
  • Entrepreneurs seeking to harness the power of Social Media for their business
  • Students seeking to gain a more in depth knowledge of Social Media Strategy
  • Marketers who are seeking greater visibility for their businesses and clients through Social Media
  • Business Owners, sales people, media students, marketing and PR Professionals, customer service teams and HR personnel
Compare to Other Social Media Marketing Courses
Curriculum For This Course
25 Lectures
Introduction to the Course
6 Lectures 21:27

The Objective of this Course is to How to understand, Engage and Grow your Business using Social Media.

To achieve this we will address the issues under Seven major headings:

Part 1 - Introduction

Part 2 - Who are your Audience

Part 3 - Social Media Manifesto

Part 4 - Landscape

Part 5 - Strategy

Part 6 - Tools

Part 7 - Tips and Tricks

At the end of this Course, while you will not learn how to use Social Media platforms, you will have a framework with which to understand the whys, hows and whens of Social Media Strategy.

Preview 03:49

This mini-webinar is taken from a speech I made to a local business organisation about Online Marketing and I thought it would make a great bonus lecture to add to this course. I call it a mini-webinar because it is nearly 15 minuntes long but really it is only me recording the speech I gave as a lecture rather than having a video set up at the time. Let me know what you think!

Preview 14:47

In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.

Preview 01:14

It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.

Do welcome new members and answer questions if you can!

Preview 01:37

How to Contact John Colley
2 pages

Introduction and Course Objectives - SlideDeck
3 pages
Who are Your Audience?
2 Lectures 02:15

In this lecture we start our exploration of Social Media Strategy by addressing the key question: Who are your Audience?

You need to consider also where your audience is to be found on Social Media in order to make sure that you can engage with them. In simple terms, there is no point trying to have a conversation in an empty room.

Discover how to find the people you need to connect with to grow your business

Who are Your Audience - Slidedeck
5 pages
How Social Media Works and My Social Media Manifesto
4 Lectures 10:45

In order to understand the thinking behind my Social Media Manifesto, you need to grasp some fundamental concepts.

Firstly WHAT is Social Media?

HOW does Social Media work?

WHAT is the Social Media Funnel?

How do you relate the Social Media Funnel to your Network? How good are your relationships?

With these concepts explained, I ask the key question: What does this mean for YOUR Social Media Strategy?

I summarise at the end of this first section by inviting you to consider that you should "Give before you Get" and

" Build Relationships Before you Sell"

Preview 04:18

Discover How Social Media Works Part 2

The summary of all this is my Social Media Manifesto: "Don't Sell, Share and Add Value".

My Social Media Manifesto Summarised

Social Media Manifesto - Slidedeck
28 pages
The Social Media Landscape
3 Lectures 07:34

In this section, I explain the complexity of the Social Media Landscape, which can be overwhelming. It is important to understand what is out there but also where you should focus your activity and where you do it.

I demonstrate that the Landscape can be distilled into Expression, Sharing, Networking and Gaming and that this all takes place on Social Media Platforms.

I explain each of these terms and then show how they come together: the types of activity and some examples of the major Social Media Platforms on which they occur.

Understand the Complexities of the Social Media Landscape

I summarise this section by explaining:

The Social Medial Landscape is Complex

You need to understand the Online Ecosystem

And the different forms of online expression.

You must relate to your audience

It is essential that you build your strategy around your own website and on the basis of a Hub and Spoke Strategy.

Relate Your Social Media Activity to Your Audience

Social Media Landscape - Slidedeck
19 pages
Does Your Content Strategy Tie Up with Your Social Media Strategy?
4 Lectures 14:21

In implementing a Social Media Strategy, you must focus your attention on your Website and this has some key components: Control, your Blog, your Email List, the importance of including Audio and Video as well as text, building a Social Media Funnel through which to channel your audience, the importance of comments for encouraging engagement, using free give aways to encourage email list sign ups and being aware of the importance of links for Search Engine Optimisation.

Discover How to Tie Your Content Strategy to your Social Media Strategy

In Part 2 of this Section, I demonstrate how to create different forms of Content, Text, Audio, Video and Images and how you can then repurpose this content in different way and for use on different Social Media Platforms.

Content Repurposing is a core element of Social Media Strategy.

I then highlight some other factors of which you need to be aware.

The importance of authority and relevance to Google, the primary search engine.

What Keywords are and why they are important.

The difference between Organic and Paid traffic.

The significance of being on the first page of a Google search.

The importance of YouTube as a search engine in its own right (it is owned by Google)

The importance of quality content and links to your website's ranking in the eyes of Google.

Discover How to Repurpose Content for Maximum Effect!

I summarise this Social Media Strategy Module by going over the ground covered in this section.

The specific features of your website that are important.

The characteristics of Content Creation.

How to create Social Media Strategies using different media: Text, Audio, Video and Images.

Finally, the importance of Google and Search Engine Optimisation.

Discover how to optimise your Content Creation with your Social Media Strategy

Content Strategy and Social Media Strategy - Slidedeck
15 pages
Find Out which Social Medial Tools I Can't Live Without!
2 Lectures 06:21

In this section, I highlight some Social Media Tools which you can use to implement your Social Media Strategy.

The first of these is your Email List from your Email Service provider.

Then I briefly explain the potential of Google Analytics.

I explain some tools which you can use to syndicate your content and partially automate some of your Social Media activities.

Mobile Applications offer a significant opportunity as mobile Social Media is growing strongly, these may have to be bespoke and may have a cost associated with them.

I then briefly summarise the key software and hardware tools that I use in my Social Media activities.

These are the Social Media Tools which I think are Indispensible

Essential Social Media Tools - Slidedeck
9 pages
Tips and Tricks
2 Lectures 07:07

In this section, I explain some tips and tricks to make your Social Media Strategy easier to implement.

I highlight (again) the importance of your email list. I stress the importance of having a regular publishing schedule.

I explain some of the ways that you can use Twitter easily to be effective in Social Media.

I give some pointers on the best ways to operate on Linkedin.

I stress some of the key aspects of YouTube which will help you to use that platform effectively.

I finally highlight the importance of having guidelines and Social Media Policies within your business to make sure that your employees understand their boundaries.

Discover some of my Favourite Tips and Tricks to make Life Easier

Tips and Tricks Slide Deck
7 pages
Course Summary and Wrap Up
2 Lectures 02:52

In the Course Summary and Wrap Up, I briefly go back over the areas covered. I remind you of the Objective of the Course and Congratulate you on completing it!

Course Summary and Wrap Up

Course Summary and Wrap Up Slidedeck
3 pages
About the Instructor
John Colley
4.2 Average rating
980 Reviews
51,353 Students
26 Courses
Best Selling Instructor, 50,000+ Students

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Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

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A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

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