HubSpot Academy Email Marketing Certification Course
4.5 (261 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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HubSpot Academy Email Marketing Certification Course

An adaptive, inbound approach to using email to drive sustainable growth for your business
4.5 (261 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,363 students enrolled
Price: Free
Includes:
  • 4 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • Once you've completed the course, head to HubSpot Academy (academy.hubspot.com/certifications) to take the exam for free and receive the badge and certificate to add to your LinkedIn profile, resume, and more.
View Curriculum
Requirements
  • A basic understanding of the inbound marketing methodology. To get up to speed on all things inbound, take our Inbound Marketing Certification course.
Description

You might be asking yourself, “A whole course on email marketing? Hasn’t email been around for more than 40 years? Haven’t people learned to tune it out?

Is email marketing really still relevant?

Without a doubt, YES!

Email marketing is a highly personalized, one-to-one, conversion-focused channel that you own - a rarity in today's pay-to-play environment of new marketing platforms. We created this course to give marketers an interdisciplinary approach to managing email marketing. By achieving this certification, you will have proven your understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy.

Consider...

2.4 million emails are sent every second worldwide, but most of them are never opened. 

54% of emails being opened on mobile. Has your business adapted to the new way that people consume information?

Only 4% of companies would rate the performance of their email campaigns as Excellent. And even if you are part of that 4%, who wouldn’t want to improve their customer acquisition and retention.

Is this right for me?

Whether you're just getting started in marketing or you're a seasoned email professional, the Email Marketing Course and Certification will prepare you to grow your business using Email Marketing. 


Who is the target audience?
  • Marketers looking to advance their marketing career with an advanced certification
  • Marketing leaders who want their team to get more out of every email send
  • Entrepreneurs who need to grow their company's audience
  • Students looking for internships or full-time positions in digital marketing roles
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Curriculum For This Course
27 Lectures
04:02:49
+
Email Marketing and Your Business
3 Lectures 24:18
Why email marketing is still so important
11:19

How to build an effective email marketing strategy
06:45

What a successful email marketing strategy looks like
06:14

Email Marketing and Your Business
5 questions

Your HubSpot Academy account comes with free tools that will be used in several assignments in this course. You'll also take the official Inbound Certification exam in your HubSpot Academy account when you're ready.
Set up your free HubSpot Academy Account
1 question
+
Sending the Right Message with Lifecycle Marketing
3 Lectures 27:22
Why lifecycle marketing is important
09:05

How to use email to do lifecycle marketing
12:36

What a great lifecycle email looks like
05:41

Lifecycle Marketing
5 questions
+
Contact Management and Segmentation
3 Lectures 21:21
Why contacts and lists are important
05:21

How to build a segmentation strategy
09:44

What a successful segmentation strategy look like
06:16

Contact Management and Segmentation
5 questions
+
The Components of a High-Performing Email
3 Lectures 28:26
Why care about sending great emails?
02:22

How to create and send great emails
19:36

What a high-perming email looks like
06:28

The Components of a High-Performing Email
5 questions
+
Email Design and Functionality
3 Lectures 22:14
Why email design is important
03:55

How to design great emails
14:38

What a well-designed email looks like
03:41

Email Design and Functionality
5 questions
+
The Essentials of Email Deliverability
3 Lectures 38:17
Why email deliverability is important
04:16

How to take control of your deliverability
19:15

What email deliverability looks like in action
14:46

The Essentials of Email Deliverability
5 questions
+
Developing Relationships with Lead Nurturing
3 Lectures 27:21
Why lead nurturing is important for your business
03:49

How to do lead nurturing
15:21

What an effective lead nurturing strategy looks like
08:11

Developing Relationships with Lead Nurturing
5 questions
+
Measuring Success with Email Analytics
3 Lectures 26:44
How to improve your email analytics strategy
13:50

Why email analytics are important
05:06

What email analysis looks like in action
07:48

Email Analytics
5 questions
+
Email Optimization and Testing
3 Lectures 26:46
Why optimize your email marketing
08:37

How to optimize your email marketing
12:58

What should you optimize?
05:11

Email Optimization
5 questions
About the Instructor
HubSpot Academy
4.5 Average rating
2,759 Reviews
34,135 Students
5 Courses

HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.

Isaac Moche
4.5 Average rating
2,222 Reviews
27,453 Students
2 Courses
Senior Inbound Professor

Isaac Moche (@isaacmoche), Senior Inbound Professor at the HubSpot Academy, initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.

Tom Monaghan
4.5 Average rating
260 Reviews
9,363 Students
1 Course

How on Earth could someone love email? Well, whether it was nature, nurture, or a BMX-related concussion early in life, one thing’s for sure, Tom loves email and is the Postmaster and Director of Email Engineering at HubSpot. He eats, sleeps, walks, and talks deliverability, inbox placement rates, segmentation, calls to action, and engagement. Want to talk email? He’s your guy. Just make sure you’re in comfortable shoes or sitting down, cause he’s a talker!

Andrea Francis
4.5 Average rating
260 Reviews
9,363 Students
1 Course

Andrea Francis, Demand Generation Marketing Manager for HubSpot, specializes in Campaign Optimization. During her time at HubSpot, she has become the leader in campaign optimization by testing dozens of lead generation campaigns across multiple channels and various touchpoints across the web.

Jessica Webb
4.5 Average rating
260 Reviews
9,363 Students
1 Course

Jessica Webb is a Demand Generation Marketer at HubSpot. Jessica concepts, writes, and sends emails to over one million HubSpot leads & prospects per month. Her goal is to promote lovable and helpful content to the right audiences at the right time. As a side project, Jessica grew and optimized HubSpot's Instagram account growing it from 4,500 followers to 30,000 followers in one year. Jessica graduated from Boston University's School of Management in 2011, then spent a year teaching workshops at the Apple Store. After that she spent a year in São Paulo, Brasil teaching English before she joined HubSpot, starting in customer support.

Justine Jordan
4.5 Average rating
260 Reviews
9,363 Students
1 Course

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email.

Sarah Bedrick
4.5 Average rating
2,481 Reviews
29,965 Students
3 Courses
HubSpot Academy Program Manager

Sarah currently leads the charge for HubSpot's certifications, projects, and examples programs, as well as the strategy for the HubSpot Academy website. Her goal is to develop training programs for marketers around the world that make it easy for them to excel at their job.

She specializes in building programs from the ground up that solve for scale.  

As one of the three founding members of the Academy team, we have enabled the development and growth of over 20+ learning classes and ten certifications. 

Before HubSpot, Sarah served as a Product Manager at a Boston-based start-up, and before that, she had started a company as a student at the University of Florida.