You might be asking yourself, “A whole course on email marketing? Hasn’t email been around for more than 40 years? Haven’t people learned to tune it out?
Is email marketing really still relevant?
Without a doubt, YES!
Email marketing is a highly personalized, one-to-one, conversion-focused channel that you own - a rarity in today's pay-to-play environment of new marketing platforms. We created this course to give marketers an interdisciplinary approach to managing email marketing. By achieving this certification, you will have proven your understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy.
2.4 million emails are sent every second worldwide, but most of them are never opened.
54% of emails being opened on mobile. Has your business adapted to the new way that people consume information?
Only 4% of companies would rate the performance of their email campaigns as Excellent. And even if you are part of that 4%, who wouldn’t want to improve their customer acquisition and retention.
Is this right for me?
Whether you're just getting started in marketing or you're a seasoned email professional, the Email Marketing Course and Certification will prepare you to grow your business using Email Marketing.
HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.
Isaac Moche (@isaacmoche), Senior Inbound Professor at the HubSpot Academy, initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.
How on Earth could someone love email? Well, whether it was nature, nurture, or a BMX-related concussion early in life, one thing’s for sure, Tom loves email and is the Postmaster and Director of Email Engineering at HubSpot. He eats, sleeps, walks, and talks deliverability, inbox placement rates, segmentation, calls to action, and engagement. Want to talk email? He’s your guy. Just make sure you’re in comfortable shoes or sitting down, cause he’s a talker!
Andrea Francis, Demand Generation Marketing Manager for HubSpot, specializes in Campaign Optimization. During her time at HubSpot, she has become the leader in campaign optimization by testing dozens of lead generation campaigns across multiple channels and various touchpoints across the web.
Jessica Webb is a Demand Generation Marketer at HubSpot. Jessica concepts, writes, and sends emails to over one million HubSpot leads & prospects per month. Her goal is to promote lovable and helpful content to the right audiences at the right time. As a side project, Jessica grew and optimized HubSpot's Instagram account growing it from 4,500 followers to 30,000 followers in one year. Jessica graduated from Boston University's School of Management in 2011, then spent a year teaching workshops at the Apple Store. After that she spent a year in São Paulo, Brasil teaching English before she joined HubSpot, starting in customer support.
Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email.