Email Marketing For Business: Less Headache. More Customers.

Set up your email marketing campaign. Learn how to build profitable relationships.
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  • Lectures 28
  • Contents Video: 1.5 hours
    Other: 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

OVER 1,000 STUDENTS LEARNING EFFECTIVE, PROFITABLE EMAIL MARKETING FOR THEIR SMALL BUSINESSES!

A BEGINNER'S GUIDE TO EMAIL MARKETING. IN THIS COURSE, YOU WILL...

  • Learn the email marketing software Aweber.
  • Learn WHY it's important to have build up your email list, and how it will benefit your business.
  • Set up your first Aweber email marketing campaign, which includes a sign up form for your website, as well as a follow up message.
  • Learn email marketing tips and strategy.
  • Build valuable, profitable relationships with your audience.
  • Look at informative, telling case studies that will help make your email marketing strategies more effective.
  • Learn email marketing best practices.
  • Learn how to effectively use an autoresponder to engage your audience.
  • Walk away with the following email marketing PDF guides (1) Is Your Email Ready to Send? PDF Checklist, (2) Call to Action Guide, (3) Split Testing PDF Guide, (4) Killer Case Studies of 2013, and (5) a course guide PDF.

In this course, you will set up your first email marketing campaign using Aweber, the leader in email marketing. Out of all of the best email marketing software out there, Aweber is one of the most popular.

Why do so many businesses (including myself) choose Aweber for their email marketing needs? Because they have one of the highest (99%) deliverability rates, excellent tracking and delivery tools, and is often chosen over MailChimp for its dependability and effectiveness.


LEARN HOW TO SET UP YOUR EMAIL CAMPAIGN. THEN LEARN HOW TO MAKE IT EFFECTIVE. BUILD PROFITABLE RELATIONSHIP. GET THE AWEBER HELP YOU NEED.

Knowing how to set up an email campaign is one thing. Learning how to make it effective is a completely different story. That's why this course also discusses practical strategies in email marketing, and shows you useful case studies to help you improve your subscription conversion rates. We'll also discuss writing subject lines that will make your subscribers want to open your email (as opposed to immediately marking it as SPAM before they read it), and writing crystal clear Calls to Action that will prompt your audience to proceed in the direction you would like them to. When done correctly, email marketing can be a win-win situation for both your business, and for your subscribers.


SAY WHAT? EMAIL MARKETING STATS THAT EFFECT YOU:

  • On average, you can make $43 for every dollar invested.
  • On average, about 44% of your email recipients will make at least one purchase based on a promotional email you send.

Remember, if you sign up for this course and are not 100% happy, you get a full refund within 30 days. No questions asked. It's both Udemy's and MY personal guareantee.

YOU READY? ENROLL AND LEARN HOW TO MAKE MORE MONEY FOR YOUR BUSINESS!

What are the requirements?

  • A working computer or laptop, with an internet connection.
  • The desire to grow your email list and build authentic, profitable relationships with your readers or customers.
  • Some form of caffeine.

What am I going to get from this course?

  • Learn how to effectively use Aweber, a popular email marketing software.
  • Set up your first email marketing campaign.
  • Add your email-collecting opt-in form on your site or blog
  • To learn how to improve your subscriber opt-ins.
  • Learn basic strategy when it comes to email marketing.

What is the target audience?

  • Anyone who has a business, a website, or a blog.
  • Anyone who wants to learn about and incorporate email marketing into their business model.
  • Anyone who wants to improve their email marketing strategy.
  • This course is for you if you need email marketing tips.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
00:28

Welcome to this course! I'd like to welcome you face to face. :)

06:20

In this lesson, I give a quick course overview and discuss email marketing in general.

Check out website traffic guru Corbett Barr's post called Why I Switched from MailChimp to Aweber explaining why he switched from MailChimp to Aweber. He also has a ton of useful info on his site pertaining to getting more traffic to your website.

Also, throughout this course you will be able to download completely free, info-packed email marketing PDF guides for your reference. Initially, I was going to create my own PDF giveaway for this course (and in time I still might), but when I stumbled on Aweber's Email Marketing PDF library, I couldn't believe how much time, effort, and research they had put into it. Not only had they done the work for me (sweet!), but they encourage people to give them away for free.

And the best part is that the PDF guides are still packed with extremely useful content and principles that you can apply to any email marketing service, whether you decided to use Aweber's email marketing service or not.

So download them, and enjoy!

Article

In this lesson, I wanted to share an interesting educational article that I found addressing an interesting question: "What if Facebook were to implode like Yahoo?" How would you communicate with your raving fans then? That's why having your own email list is so important. It's your most important asset.

Section 2: Getting Started
06:17

In this lesson, I show you how to sign up for Aweber. We then get familiar with your dashboard and poke around a bit. Head over to Aweber to get started by clicking here. Also, it doesn't matter which "sign up for a $1" button you use on their home page. They all do the same thing.

As a side note, I have found Aweber so useful for growing my business that I fully believe in it, and offer it as an affiliate. Therefore, if you click on any of my affiliate links throughout this course, I can potentially earn a small commission, and it is at absolutely no additional cost to you.

So if you choose to use one of my affiliate links, thank you so much! I definitely appreciate it!

Section 3: Creating Your List and Sign Up Form
07:01

In this lesson, I walk you through the steps of setting up your first list on Aweber.

For your reference, here is a link to more information on the CAN-SPAM Act, a law that establishes the rules you have to follow for commercial email. It also includes penalties for violating the rules, so read it carefully.

Also, check out Pat Flynn's article on Email List Strategies when you get a chance. He has tons of crazy good information on how to build up your email list in an honest, ethical, and downright friendly way. His site in general is loaded with useful information that any business can use (especially those interested in passive income).

15:14

In this lesson, we'll create the welcome message your subscribers get after they receive the opt-in message.

05:41

In this lesson, you will create your form in Aweber, and then learn how to install it to your Wordpress site. However, even if you use another content management system (CMS) or service for your website, the principles are basically the same: copy the code, and paste it into your HTML editor.

06:20

If you are migrating from a another email marketing service or have been collecting email addresses offline, it's vital that you import your existing list into Aweber so that no information is lost. In this lesson, I show you how to do just that.

Article

In this case study, we study the effect your words can have on potential subscribers. Specifically, the words you use on the button of your web form can turn a person off, or encourage them to subscribe. Finding the button phrase that works for your particular business or niche can potentially help you increase your subscribers.

Section 4: Creating Messages For Your Subscribers
05:20

In this lesson, we set up a broadcast email message. Broadcast messages are useful if you need to send out a notification to your subscribers at one time. They are different from auto-responders (the follow up series) in that the message only goes out one time.

10:37

In this lesson, we configure a blog broadcast. Aweber essentially takes the latest blog post that you've written and sends it out to your subscribers. This is useful for a newsletter, for example.

Article

In this case study, we explore which word is more effective on sign up buttons: "FREE" or "TRY". Then, we review another case study that shows how important it is to know what your audience wants.

3 pages

This Email Message Checklist PDF will help you make sure fewer mistakes slip through the cracks. It includes links within the document for any concepts that require further explanation.

For your convenience, I recommend you download the PDF. The links are active, and the images are high resolution in the actual PDF. You can download it using the button below.

Take it with you and enjoy!

IMPORTANT UDEMY TIP: For the PDF e-book lectures throughout this course, make sure you click the little check mark in the bottom right corner of the page to mark it as completed before moving on. Thanks!

Section 5: Integrating Aweber With Other Services
03:33

Integrating your Aweber form onto your Facebook Business Page can increase your sign ups. In this lesson, I show you how to integrate the two services for a more effective email marketing strategy.

03:09

In this lesson, I show you how to integrate Aweber with Paypal so that every time someone purchases a product you are offering and pays using Paypal, their name is automatically added to your Aweber list so that you can easily communicate with them in the future.

Article

In this study, we explore the effect your vocabulary can have on your sign-ups. We also take a look at how the words you choose to use when directing your audience to take action can potentially affect your campaign.

Section 6: Strategy, Strategy, Strategy
00:15

In this video, I'll announce the next portion of the course, which will cover the strategic portion of your email marketing plan.

05:58

In this lecture, we discuss email marketing strategies that work. We also discuss practices that can hurt your email marketing campaign. In a nutshell:

1. Remember what your subscribers signed up for.

2. Your Call to Action should take them to the correct landing page.

3. Send your autoresponders with the correct frequency. ( see the Kissmetrics article http://blog.kissmetrics.com/email-clickthrough-rates-skyrocket/. Partway through the article, they discuss email frequency.)


And here are general email marketing no-no's:

1. DON'T use boring headlines.

2. DON'T be impersonal in your emails, such as addressing them as "customer". Huge turnoff.

3. You don't generally have to send the same messages to everyone on your list.


Sources & Further Reading:

http://stcharles-il.patch.com/groups/lbdsms-blog/p/bp--15-reasons-your-email-marketing-doesnt-work-5de29373

http://blog.kissmetrics.com/email-clickthrough-rates-skyrocket/

Thanks to the folks at pcheese.net for the animated background, better known as Soundstream.

05:21

In this lecture, we go over some email marketing stats that will make you pause and think carefully about the strategy you use for your own campaign. In a nutshell:

1. It's reported that 77% of consumers prefer to receive permission-based marketing communications through email.

2. It's estimated that 84% of all email traffic is spam.

3. About 44% of email recipients made at least one purchase last year
based on a promotional email.

4. Roughly 33% of email recipients open emails based on the subject
line alone.

5. Personalized subject lines are 22.2% more likely to be opened.

6. Generally, Mondays are the best days to send out a promotional email.

7. About 39% of marketers have no strategy for email marketing.

Sources: Convinceandconvert.com and Exact Target.

Thanks to the folks at pcheese.net for the animated background, better known as Soundstream.

02:58

In this lecture, we discuss how to have an effective Call to Action in your emails. In a nutshell:

1. Some examples of calls to action include: "Click Here" ... "Read More!" ... "Buy Now!"

2. Make it short, clear, and friendly.

3. Make sure it stands out. Put it in a button. Make it BIGGER or a different color.

4. Don't overwhelm your audience.

5. Use split-testing to learn what phrases work best.

Thanks to the folks at pcheese.net for the animated background, better known as Soundstream.

10 pages

This Call to Action Guide gives you powerful tips on making your Calls to Action as effective as possible.

For your convenience, I recommend you download the PDF. The links are active, and the images are high resolution in the actual PDF. You can download it using the button below.

Take it with you and enjoy!

IMPORTANT UDEMY TIP: For the PDF e-book lectures throughout this course, make sure you click the little check mark in the bottom right corner of the page to mark it as completed before moving on. Thanks!

02:27

In this lesson, we discuss writing the best subject lines possible to ensure that your audience actually opens the emails we send them. We review 3 points:

1. Put thought into your subject line.

2. Be honest in your subject line.

3. Personalize your subject line.

Reference: http://unbounce.com/email-marketing/subject-line-strategie-that-increase-your-open-rates/

Thanks to the folks at pcheese.net for the animated background, better known as Soundstream.

03:54

In this lesson, we discuss mobile email marketing strategy. Here's a basic outline of what we discuss:

1. Make the first line of your email compelling.

2. Design for finger navigation.

3. Keep the near-sighted in mind.


Sources:

http://www.marketingprofs.com/articles/2013/11525/design-emails-with-a-mobile-mindset-five-tips

http://www.aweber.com/blog/email-marketing/mobile-email-design-tips.htm

Thanks to the folks at pcheese.net for the animated background, better known as Soundstream.

27 pages

Learn how to split test your web forms to make them more effective and get more subscribers. This guide walks you through it step by step, and it's a great reference to have on hand.

For your convenience, I recommend you download the PDF. The links are active, and the images are high resolution in the actual PDF. You can download it using the button below.

Take it with you and enjoy!

IMPORTANT UDEMY TIP: For the PDF e-book lectures throughout this course, make sure you click the little check mark in the bottom right corner of the page to mark it as completed before moving on. Thanks!

Section 7: Additional Resources
9 pages

Read about 6 of the most compelling email case studies from 2013, and how fellow email marketers made their campaigns more effective than ever.

For your convenience, I recommend you download the PDF. The links are active, and the images are high resolution in the actual PDF. You can download it using the button below.

Take it with you and enjoy!

IMPORTANT UDEMY TIP: For the PDF e-book lectures throughout this course, make sure you click the little check mark in the bottom right corner of the page to mark it as completed before moving on. Thanks!

22 pages

Thanks for taking this course! This general guide walks you through the basics of using Aweber, and is a great reference to have on hand for future reference.

For your convenience, I recommend you download the PDF. The links are active, and the images are high resolution in the actual PDF. You can download it using the button below.

Take it with you and enjoy!

IMPORTANT UDEMY TIP: For the PDF e-book lectures throughout this course, make sure you click the little check mark in the bottom right corner of the page to mark it as completed before moving on. Thanks!

02:33

In this quick chat, I briefly touch on three (3) resources that have helped me insanely, and so I know they will help you too.

1. Aweber's Super Informative Blog: https://blog.aweber.com/

2. The Smart Passive Income Blog, by Pat Flynn: http://www.smartpassiveincome.com/

3. Jeff Walker's Blog About Product Launches: http://jeffwalker.com/blog/

02:06

Thank you for taking this course! I truly hope it helps you in your email marketing journey. A couple things:

1. Make sure you download and study the FREE PDFs in this course! Those things are packed full of useful information that will help you improve your email marketing strategy, no matter what email service you decide to use.

2. You can keep up with me at ChamiraStudios.com

Thank you! Here's to your success!

-Chamira

Section 8: Conclusion

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Instructor Biography

Chamira Young, Photographer, Artist, and Creative Thinker

As a fellow productivity addict, I knew from an early age that creativity would play a large part in my life. From studying at the University of Michigan School of Art & Design, to becoming an internationally recognized artist, to working as an excited graphic designer and illustrator at a book publishing company, to serving as an eager photographer, designer, and web designer at an international motorcycle magazine, my creative journey has been nothing short of thrilling.

Since then, I have to worked with clients from Detroit to Australia on projects ranging from designing websites to photographing professional boxers in the streets of New York.

I'm currently in the process of putting together more courses focusing on business and entrepreneurship for the Udemy audience.

Here's to the pursuit of creativity and entrepreneurship!

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