Domain Name Essentials

How to brainstorm perfect domain names for new websites and Internet businesses.
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  • Lectures 30
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Early feedback for "Domain Name Essentials"....

"Having leased domains since 1995 I have consulted hundreds of clients on domain name selection. Instructor Shearing did an exceptional job in covering the subject matter. His explanations were clear, concise, and accurate. I found his presentation style engaging as well." Barbara Tomlin

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In this course you'll learn how to choose the perfect domain name for your circumstances.

I've registered some great domain names, and some duds, since my first one in 1997 so hopefully I can pass on some tips! The main bulk of the course is section two where I cover many different tips, tricks, ideas, suggestions and tools for brainstorming the best domain name. I've tried to be thorough and not leave anything out, so this course is ideal for beginners but more experienced people may also find value in it.

In section three we look at some more advanced concepts such as checking whether or not a website previously existed at a domain name and whether it had backlinks. I show you how to check the website content and backlinks to see whether or not they may have attracted a search engine ranking penalty because that could negatively affect your ability to rank new content at the domain name.

I've tried to make "Domain Name Essentials" short, concise and yet comprehensive and valuable. I welcome all feedback and suggestions.

After taking this course you will have learned all about how domain names work and how to choose the best one for you.

Join over 3,000 students who've signed up for this course, and start learning about choosing the perfect domain name today! :)

What are the requirements?

  • No previous knowledge is required. I attempt to explain everything I cover in the course. If anything is unclear, or I missed any aspect of choosing a domain name, please let me know.

What am I going to get from this course?

  • Understand the basics of what domain names are and how domain name "ownership" works.
  • Brainstorm the perfect domain name for their circumstances
  • What to do, and what to avoid, to get the most from a domain name.
  • Whether or not to get an expired domain name.
  • How to check for a previous website and back-links at a domain name.

What is the target audience?

  • "Domain Name Essentials" is best suited to beginners, but is comprehensive so I would hope that people with different levels of expertise would learn something from it.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Domain Name Essentials...
04:42

This lecture contains information about the the Udemy interface settings and optimizing them for your specific playback device to give you the optimal experience from this course.

03:33

This lecture describes our policy regarding affiliate links within our courses.

04:53

It often helps to know a bit about the lecturer behind the course. For those who are curious, here's some background information about me, and what I believe I can offer you.

01:13

A quick overview of what you can expect to learn from this course, the sections of this course and what they contain.

05:23

What is a domain name, how do they compare to IP addresses, and why are they important? Contains two case studies from the BBC and Flickr.

06:07

Do you actually "own" a domain, or "rent" it? Who do you rent it from? Who's in charge of the domain name system? How can you find out who owns a domain? Should you use private registration services to hide your personal details? All these questions are answered in this lecture.

5 questions

A quiz for the first section of Domain Name Essentials.

Section 2: Choosing A Domain Name
02:41

An introduction to the many lectures within this section.

04:56

Will your new website be a personal one, or a business one? Deciding what you will use the new domain name for will help you pick the right one.

02:34

For several reasons, a shorter domain name is better. In this lecture, the reasons are explained.

05:54

Great domain names are memorable, but also indicate what visitors can expect to find at the websites. This lecture uses examples of domains that successfully achieve both.

02:05

When choosing a domain name, people often ignore the ability to pronounce and spell it. This lecture explains why it's important to perform the "radio commercial" and "tell a friend" tests on any domain name you're considering registering.

02:15

A famous web giant has registered multiple mis-spellings of its domain name. Who is it, and why did they do it? Find out in this lecture.

02:21

Using slang and hyphens in domain names leads to confusion and is best avoided.

03:14

In the past, keyword-rich domains helped boost a website's search engine rankings. Does that still hold true, and, if so, should you pick a domain name with keywords in it?

01:31

While not always a perfect alternative, synonyms can help you to brainstorm domain name variations you may not have otherwise considered.

01:27

A very simple way to find available domain name variations of already registered domains is to add a Pronoun or Pluralize the domain name. In this lecture I show you examples.

05:52

There are a vast multitude of domain name extensions available today, but which one should you try to register, and why?

01:37

If your new Internet business or website venture is going to be geo-specific, should you register a geo-specific domain or domain name extension? Find out in this lecture.

03:34

It's much better to avoid a potential trademark dispute over domain name ownership than to resolve an existing one! Along with several examples of trademark disputes involving domain names, I'll provide links to websites that let you search for trademarks.

01:41

In section three we look in detail at how to find out whether or not a domain name is associated with a previous website or backlinks, but the issue is so important I raise it here as a point of interest.

01:13

Ask yourself this "Big Question" before registering a new domain name for a new business or website.

02:53

Some people like to brainstorm domains using online tools, so I visit several popular ones for you in this lecture.

Wicked Quiz Number Two!
6 questions
Section 3: Expired Domains
01:29

An expired domain is one that was previously owned and has been allowed to expire. Should you register one of these domains?

03:55

There are multiple points in favour and against buying an expired domain. All registrable domain names are potentially expired domains, especially ones with older extensions, so it's important to consider the possible benefits and drawbacks.

03:42

What happens to domain names that expire? You may be surprised to learn that a lot of the time they are auctioned off. I'll show you where in this lecture.

05:11

Registering a domain name which once had a website with a toxic backlink profile can make it very hard to rank any new content you put at that domain name. In this lecture I'll show you how to check whether a domain had a website with a bad backlink profile for free.

04:12

In addition to checking the backlink profile of any previous website, we should also check the content of the website itself. Both the content and the backlink profile can generate ranking penalties, and can therefore potentially affect your ability to rank new content. In this lecture I show you two free ways to check the content of a site that previously existed at a domain name.

Wicked Quiz Number Three!
3 questions
Section 4: Bonus Material!
01:21

In this lecture I recap what was covered in the course.

02:38

Course instructors often ask for reviews, but do they ever show you how to do it? This video shows you how to leave a review at Udemy. :-)

Article

Either discounted or free access to Neil and Linda's other courses. :-)

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Instructor Biography

Neil and Linda Shearing, InternetSuccess.com. Creators of info-products since 1997!

"The content of this course is super informative and comprehensive. The instructor is one of the best. His delivery is great and understandable. A commendable instructor! Thank You." (Juliette Barredo, Feb 2016, "Setup + Install Wordpress" student)

"Neil is one of the best instructors I have experienced on the UDEMY platform. His courses are clear, concise, comprehensive, and very well thought out. I look forward to more content from this very talented instructor." (Ray Carman, Feb 2016, "Setup + Install Wordpress" student)

"A very knowledgeable instructor with great teaching skills." (Jolanta Jeanneney, Feb 2016, "Free Wordpress Blog Or Paid Webhost? [Wordpress .com v .org] student).


Since selling his first ebook online in 1997, Neil has enjoyed helping online entrepreneurs by producing simple, "how to" guides and products covering almost every facet of "Internet marketing" from Adsense and Wordpress to Info-publishing and SEO.

As a former scientist with a Ph.D. in breast cancer research, Neil's expertise is in distilling complex problems into workable solutions. Whether you're brand new to Internet marketing or are successfully generating income and profits online, let's work together to boost your Internet success!

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