Digital Marketing Strategy To Generate Revenue On Demand
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Digital Marketing Strategy To Generate Revenue On Demand

Increase Engagement with your Audience strategically, Drive 3X your sales from your Audience on Autopilot.
4.1 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
248 students enrolled
Created by Rohit Bhargava
Last updated 5/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • What digital marketing really is (without the usual buzzwords) and how the pieces fit together.
  • How to justify and measure the real business value of your digital efforts.
  • Why “conversation” is overrated and how great strategy can take you beyond the hype.
  • How to build a powerful strategy that helps you decide what to do and what to avoid.
  • Tips and techniques for involving your “reluctant experts” in creating content.
  • How to engage influencers and communities in your marketing efforts
  • How to build a great content marketing program, with tips, tricks and tools
  • How to grow, hire or outsource a scalable team to grow your efforts.
  • How to measure your results and relate the back to business value drivers
View Curriculum
Requirements
  • Full of Attention and Efforts
Description

We live in a time when using digital marketing is a bit like trying to hop on a fast moving train … even if you manage to time your jump perfectly and make it on, you will very quickly realize you have no idea where you’re going.

Building a great digital strategy can have a big benefit for your brand, but how can you learn to do it in the most effective way?  In this course from the highly rated new Influential Marketer Series developed exclusively. you will go inside the world of digital marketing to learn how all the pieces fit together and what you really need to ensure success and avoid predictable failure.

This course will teach you:

  • What digital marketing really is (without the usual buzzwords) and how the pieces fit together.
  • How to justify and measure the real business value of your digital efforts.
  • Why “conversation” is overrated and how great strategy can take you beyond the hype.
  • How to build a powerful strategy that helps you decide what to do and what to avoid.
  • Tips and techniques for involving your “reluctant experts” in creating content.
  • How to engage influencers and communities in your marketing efforts
  • How to build a great content marketing program, with tips, tricks and tools
  • How to grow, hire or outsource a scalable team to grow your efforts.
  • How to measure your results and relate the back to business value drivers

And these are just a few of the techniques and topics that will be covered over the span of eight customized classes (and over 6 hours of lessons on demand) that are sure to focus on the most useful topics you need to get started on building your digital strategy right away.


Who is the target audience?
  • This course is for all those student who want to build digital marketing strategy
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Curriculum For This Course
34 Lectures
05:41:01
+
Introduction
1 Lecture 07:19
+
How To Build A Digital Strategy
3 Lectures 19:59

You will learn the 4 Elements of business value:

1. SALES
2. EFFICIENCY
3. INNOVATION
4. RETENTION

Infographic: Paid, Owned, Earned  
Infographic: Integration of online channels   
Infographic: Social Media Brandsphere 


Preview 06:00

In this Lecture you will learn how Digital marketing works?

5 Digital experiences:  The 5 ways to engage audiences Digitally...

Also 4 most important questions,

Which Business value are we driving?

Which experience will we create?

 What Destination will be our hub?

Which drivers will get people there?

Part 2
07:37

5 Lesson from GE's Digital Strategy:

1. Focus on real business challenges to go beyond promotion.

2. Integration with advertising and other marketing efforts. 

3.Aggregate multiple initiative into a single location for more impact.

4. Use different platforms to reach a wider range of audience.

5. Don't be afraid to be experimental.

Part 3
06:22
+
How to Create Compelling Digital Destinations
3 Lectures 25:10

Destination: Landing pages/ Microsite examples

Part 1
07:16

Destination: community Examples

Part 2
11:02

Destination: Mobile/App  Examples

Part 3
06:52
+
How to Use Digital Drivers to Reach Audiences
4 Lectures 40:09

In this Lecture you will learn about 4 Digital Drivers

How you can reach your target audience...
1. Search
2. Advertising
3. Email & Messaging
4. PR & Earned Media

Part 1
11:24

DIGITAL ADVERTISING EXAMPLES

Social Advertising - Facebook
Social Advertising - Twitter
Social Advertising - Linkedin
Content Sponsorships

Driver: Email & Messaging
How does it work?

Example: Subscription List

Part 2
11:57

In this Lecture you will learn:

Email marketing examples
1. Affiliate Marketing
2. Gated Experiance

Driver: PR/Earned Media
How does it work?

INFLUENCER ENGAGEMENT EXAMPLES 

MEDIA RELATION EXAMPLE 
Twitter + Hero

Preview 11:31

you will learn:

CONTRIBUTING EXPERTISE EXAMPLE
Forbes + Huffington Post

3 Big Things To Remember
When Using Digital Drivers:

1. optimize constantly
2. integrate the right mix
3. imvest in platform to coordinate 

Part 4
05:17
+
Introduction to Social Media Strategy
5 Lectures 53:33

Social Media Introduction: why social media is important for growing  businesses?

Part 1
08:39

In this Lecture you will learn: 
About all mistakes that typical people are making using social media.

Mistake #1: Focusing only driving volume with more fans/followers/friends.
Mistake #2: Always aiming for "conversation" instead of providing real value.
Mistake #3: Creating "content graveyards" by launching and never archiving.
Mistake #4: Trying to control conversation or content shared online.
Mistake #5: Hoping for engagement without offering any real incentives.




Part 2
12:23

Social Media Marketing - Step by Step

1. Start with building the right foundation.
   FOUNDATION: SOCIAL GUIDELINES
   FOUNDATION: SOCIAL LISTENING
   FOUNDATION: SOCIAL CUSTOMER CARE

2. Set executiom & choosing the right tactics.
   INFLUENCERS ENGAGEMENT
   CONTENT CREATION & CURATION
   COMMUNITY CONVERSATION

3. Add scale to reach the right audiences.
   SOCIAL ADVERTISING & SPONSORSHIP

4. Measure results & optimize program.
   MEASUREMENT SOCIAL ANALYTICS & DASHBOARD

Part 3
15:28

Part 4
11:55

Part 5
05:08
+
Introduction to Influencer + Community Marketing Strategy
3 Lectures 30:05

In this lecture you will learn about:

1. MEDIA RELATIONS CASE STUDY
2. BLOGGER RELATIONS CASE STUDY
3. BLOGGER/INFLUENCER RELATION CASE STUDY
4. ANALYST RELATION CASE STUDY
5. SUBJECT MATTER EXPERTS RELATION CASE SRUDY

Part 1
15:15

Community Marketing Case Study:

How To Choose A Community platform...

Part 2
11:46

3 Big Things To Remember When Creating

A Community Marketing Program:

1. Follow Your Audience
2. Start By Listening
3. Get A Community Manager

Part 3
03:04
+
Introduction to Content Strategy
5 Lectures 54:59

You will learn:

What media can our brand produce that can engage and influence target audience?

What Skills Do You Have?

Content Creation + Curation

Content Creation:
Creating new audio, video or images.

1.BLOGGING
2. POD-CASTING
3. PUBLISHING
4. VISUALIZATION
5. WEBINARS
6. ONLINE VIDEO

Content Creation:
Bringing existing content together

1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY

Content Strategy + Execution

STEP 1: OUTLINES GOALS
Which experience will you create with content?


Part 1
09:27

CONTENT MARKETING EXAMPLES

STEP 2: CHOOSE TOPICS
3 Methods For Identifying Topics
What Topics Should You Focus On?

Part 2
12:35

STEP 3: SET TONE

3 Elements of Content Tone:
What Tone Will Your Content Have?

CONTENT MARKETING TONE + VOICE EXAMPLE

STEP 4: SELECT PLATFORM
3 Questions To Evalute Platforms
How To choose The Right Platfors

STEP 5: CREATE PLAN
3 Elements of A Content Plan 
How to Build A content Calendar

4 Elements of Most Important 
Content Calendar Templates

4 Elements of The Influential 
Marketer Content Calendar

Part 3
16:42

You Will Learn About:

1. Content Calendar: Sharing
2. Content Calendar: Creation
3. Content Calendar: Curation
4. Content Calendar: Responding/Commenting

Part 4
12:39

TOP 5 WAYS TO IMPROVE YOUR CONTENT STRATEGY

1. CREATE A CONSISTENT SCHEDULE
2. USE THE FORMAT YOU'RE BEST AT
3. INTEGRATE AND ELEVATE YOUR EFFORTS
4. CONNECT WITH INFLUENCERS
5. DON'T FORGET ABOUT CURATION 

Part 5
03:36
+
Introduction to Content Creation + Curation
5 Lectures 59:15

You will learn about:

1. What is great content and why does it matter for marketing
2. How do you create great content
3. What abilities and resources do yo need to create great content

Part 1
12:06

TOP 5 TIPS FOR CREATING A GREAT BLOG:

1. KEEP AN ARCHIVE OF IDEAS
2. THINK IN HEADLINES AND TITLES
3. ALWAYS INCLUDE IMAGES AND LINKS
4. TRY TO MAKE IT TOPICAL YET EVERGREEN
5. PEJECT"BLOG GUILT" FOLLOW YOUR OWN PATH

TOP 5 TIPS FOR CONDUCTING GREAT INTERVIEWS

1. PREPARE LIKE A PRO
2. INVENT YOUR OWN STYLE 
3. ADD VALUE TO THE INTERVIEW
4. DIG DEEPER TO GET THE FULL PICTURE
5. WORK WITH THE TOOLS YOU HAVE

Part 2
14:49

Part 3
14:08

Part 4
14:52

Part 5
03:20
+
How To Measure Digital Marketing Results
4 Lectures 35:44

You will learn about:

1. How to create a "visionary" measurement model to track results
2. How to avoid the most common measurement pitfalls
3. How to demonstrate value if digital to your boss/partners/clients
4. templates and guides to create your own metrics model that works 

Part 1
05:55

Part 2
12:00

Part 3
15:09

Part 4
02:40
+
Final Recap- 5 Key Lessons To Remember
1 Lecture 14:48
5 Key Lessons To Remember
14:48
About the Instructor
Rohit Bhargava
4.1 Average rating
7 Reviews
248 Students
1 Course
Founder of Influential Marketing Group

I'm the founder of Influential Marketing Group, and an expert in helping brands and leaders be more influential. Also I'm the author of five best selling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. I'm advised hundreds of global brands and is a Professor of Marketing at Georgetown University.