Digital Body Language
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Digital Body Language

You will learn what your digital brand says about you through your social media pictures, website and more.
Best Seller
4.5 (837 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,981 students enrolled
Last updated 7/2017
English
English [Auto-generated]
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Improve Your Online Presence
  • Optimize their LinkedIn Profiles
  • Have Better Dating Pictures
  • Level Up Your Digital Brand
  • Take Better Profile Pictures
  • Learn the Psychology of Websites
  • Use Body Language Online
View Curriculum
Requirements
  • It will be helpful to have a social media profile
Description

Do you have a digital brand?

If you have ever posted anything online then the answer is YES!

  • Whether you have a booming personal website or a simple LinkedIn page…
  • Whether you write your own blog or have a basic online dating profile…
  • Whether you like it or not…

…you have a digital brand.

I want to show you how to optimize it. I did not realize the importance of online personal brands until a few things happened all at once. Let me share three stories so you can understand why digital brands are so important:

Story #1:

Last spring I met a guy named Dave at a friend’s party. My friend introduced us and said something like, “Dave, meet Vanessa. Vanessa, meet Dave. He is single and looking for a great girl. He is amazing and you have to hook him up with someone you know!” I have a personal passion for matchmaking, so I was very excited to meet Dave and set him up. After a few minutes, I was convinced that there was some giant misunderstanding. This guy was GREAT–how could he be single?! He said he had been online dating to meet people and just couldn’t get any dates. I asked him to pull up his profile so I could take a look and…wow. His profile was super sleazy–totally opposite of the guy standing in front of me! The pictures were misleading, his little intro video came across as super inauthentic and I immediately knew why he wasn’t getting dates. He had a lot to offer, but had an easy-to-fix Digital Branding Problem.

Story #2:

Here at the Science of People, we often help entrepreneurs with their pitches–especially if they are trying to raise venture capital money or speaking at conferences. One female entrepreneur in particular was trying to raise money for a Kickstarter campaign. She had a great product that could help a lot of people. She had begun taking sales on her website and launched a Kickstarter campaign last April. The problem: No one was buying. She contacted us to look at her website, video and Kickstarter page. Before looking at her online assets I got to read about her amazing product in an email. When I finally clicked over to her website and campaign, I was shocked. Although her idea was great, her website, sales page and Kickstarter video left A LOT to be desired. No wonder she wasn’t getting sales. She had a great business but a huge Digital Branding Problem.

Story #3:

A few weeks later, I attended a tech conference, and I heard a BRILLIANT programmer speak on a panel. During his short 30 minute panel he absolutely stole the stage from the other particpants. He shared some of the tools and web applications he has developed and blew everyone in the audience away. During Q&A everyone was directing questions towards him and afterwards he had a line of 10 people dying to talk to him. I happened to be sitting next to a Vice President of a major sports brand in the audience. She turned to me at one point and said, “I would do anything to get this guy on our tech team. I wonder if he would consider switching jobs?” I suggested she try Google searching him to see if she could get his email. A few minutes later she turned her laptop towards me with a horrified look. She pointed at his personal website and said, “I can’t believe this is the same guy! He clearly does brilliant work for his companies, but hasn’t applied any of it to his own stuff.” His personal website was barren, sterile and disorganized. Very unlike the person we were seeing on stage. The VP told me that his website was a deal breaker, saying something like, “We want people who are above average in all areas of their brand. His brand rubs off on us too.” He had a misleading Digital Branding Problem.

What do these stories tell us? There are myths about digital branding:

  • Myth: If I don’t own a business, I don’t need to worry about my personal brand.
  • Myth: A Facebook page doesn’t count as a digital brand.
  • Myth: My business model speaks for itself. I don’t need to worry about online positioning.
  • Myth: What I say on my profile or website is more important than the visual cues.

Let’s Stop the Madness!

It drives me crazy when talented, wonderful, awesome people forget about their online assets.

A bad digital first impression can destroy your chances at a job, on a date or in a relationship.

You have 0.05 seconds to make a good first impression online. In those 50 milliseconds you have to hook someone and convey who you are, why they should connect with you AND build trust. You may realize it, but in the digital age, often times your first impression happens even before you meet someone. The problem is, you often focus on the verbal content of your profiles and websites. But since your digital first impression happens so quickly–before someone reads any of your content or descriptions, you have to capture their attention with nonverbal cues or your digital body language.

If you have no idea what your digital first impression is, let alone how to fix it…

I’m here to help!

Who is the target audience?
  • If you use dating apps or websites
  • If you have a Facebook Profile
  • If you have a website
  • If you have a LinkedIn Profile
  • If you go online
  • If you are curious about online branding
  • If you own a business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
17 Lectures
01:57:46
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Introduction
3 Lectures 12:48

Welcome to the Digital Body Language Course! Learn about why your digital body language is so important in our online world.

Preview 03:19

This is an overview of the course and will he highlighting all the awesome things you will learn!

Preview 09:05

Save your 'before' photos of your website, blog, profiles and photos, because we will do something with them later in the course.

CHALLENGE: Digital Makeover
00:24
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Lectures
10 Lectures 01:24:01

Learn what your digital first impression is and how you can make yours better.

Preview 06:37

Dive into body language online and how it can influence the look of your brand.

Step #2: Power of the Face
15:05

Learn the different types of gazing and how they can be used in your digital brand.

Step #3: Power of Gaze
10:39

Learn the powerful ways that video can help increase your digital brand.

Step #4: Power of Video
11:52

Learn how personality can help bring your digital brand to life.

Step #5: Power of Personality
17:18

Dive into the powerful effects color can have on your website and digital brand.

Step #6: Power of Color
04:12

Learn about authenticity cues how they can help you with website design.

Step #7: Power of Authenticity
03:42

Learn how to show your confidence in your digital brand.

Step #8: Power of Confidence
09:21

Learn how to capture attention with your digital cues.

Step #9: Capturing Attention
02:14

Learn how to make your website stand out!

Step #10: The Webpage Essentials
03:01
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Conclusion
4 Lectures 20:57

This lecture is a bonus lecture with additional practice materials we have available to you. 

  • 40% Off: I am offering a 40% discount on all my other courses with the code "ROCKSTAR". 
  • Captivate: My latest book is my personal playbook for interacting with people and all of my original research. Would love for you to check it out!
  • 5 Friday Fun Finds: We send out 5 deliciously fun links on Fridays. Sign-up for FREE to get them.

Find me on Twitter and Instagram: @Vvanedwards

*Want to be a body language trainer? Check out how to join our team.

Bonuses!
02:55

Next steps for how to implement what you learned in your digital brand.

Next Steps
02:02

Send us your before and after photos to manager@scienceofpeople.com

CHALLENGE REVISITED
00:38

Vanessa answers questions from listeners in the live version.

FAQ
15:22
About the Instructor
Vanessa Van Edwards
4.5 Average rating
13,441 Reviews
143,716 Students
7 Courses
Author and Behavioral Investigator

Vanessa Van Edwards is the lead investigator at the Science of People, a human behavior research lab. She is a Huffington Post columnist and author of the book Captivate--a hacker's guide to human behavior.

Her goal is to turn soft skills into hard skills. And her innovative work has been featured on NPR, Business Week and USA Today. She regularly gives keynotes and appears in the media to talk about her research. She has written for CNN, Fast Company and Forbes.

Vanessa is also a sought-after corporate consultant and has used her research with a number of Fortune 500 companies including American Express, Clean and Clear and Symantec. Vanessa has spoken to groups across the globe from the stage at the Consumer Electronic Show to presenting research at MIT. Her groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people.

She is a science geek, recovering awkward person and textbook ENTJ.

For more cool stuff, check out the Science of People.