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Customer Lifecycle Marketing

Working on target market
3.5 (1 rating)
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7 students enrolled
Last updated 1/2016
$15 $20 25% off
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  • 36 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Customer lifecycle is a term used to describe the progression of steps a customer goes through in becoming a regular loyal customer. This involves stages like considering, purchasing, using, and maintaining loyalty to a product or service. The goal of Lifecycle Marketing is to tailor marketing communication based on the lifecycle stage of the customer. This course introduces the customer lifecycle as the tool to create market strategy which is customer focused. The course will also help you identify the lifecycle stage of a customer and hence develop a marketing strategy based on that. The idea is that, while the goal is always the same – developing loyal, repeat customers – there are different tactics and messages that are likely to resonate most with customers at different stages in the customer lifecycle. For example, the way you would interact or communicate with a new customer is very different from the way you would communicate with a long-time customer who is showing signs of lapsing.

Who is the target audience?
  • Business owners/entrepreneurs interested in broadening their marketing skills
  • Marketing and sales manager
  • Startups in the process of establishing their first business
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What Will I Learn?
Know how to target right customer and earn loyalty
Learn how to convert prospects into regular purchase customers
Know how to develop customized lifecycle marketing strategies
View Curriculum
  • Computer and internet connection
  • Basic knowledge on marketing is helpful, but not required compulsorily
Curriculum For This Course
Expand All 6 Lectures Collapse All 6 Lectures 36:20
Customer lifecycle marketing
6 Lectures 36:20

This first lecture gives a brief introduction to customer lifecycle marketing and outlines the various benefits associated with it.

Preview 03:48

Second lecture talks about the various marketing stages involved in CLM.

Preview 02:45

Here we will learn about customers. What are the various kinds of customers? How can we segment them and hence devise our marketing strategies according to this segmentation.

Preview 09:11

Here we will learn about various marketing methods based on customer lifecycle marketing.

Marketing methods based on CLM Part 1

Here also, we will learn some more marketing methods associated with customer lifecycle marketing.

Marketing methods based on CLM Part 2
About the Instructor
3.4 Average rating
31 Reviews
125 Students
15 Courses
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