Customer Lifecycle Marketing

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  • Lectures 6
  • Length 36 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Customer lifecycle is a term used to describe the progression of steps a customer goes through in becoming a regular loyal customer. This involves stages like considering, purchasing, using, and maintaining loyalty to a product or service. The goal of Lifecycle Marketing is to tailor marketing communication based on the lifecycle stage of the customer. This course introduces the customer lifecycle as the tool to create market strategy which is customer focused. The course will also help you identify the lifecycle stage of a customer and hence develop a marketing strategy based on that. The idea is that, while the goal is always the same – developing loyal, repeat customers – there are different tactics and messages that are likely to resonate most with customers at different stages in the customer lifecycle. For example, the way you would interact or communicate with a new customer is very different from the way you would communicate with a long-time customer who is showing signs of lapsing.

What are the requirements?

  • Computer and internet connection
  • Basic knowledge on marketing is helpful, but not required compulsorily

What am I going to get from this course?

  • Know how to target right customer and earn loyalty
  • Learn how to convert prospects into regular purchase customers
  • Know how to develop customized lifecycle marketing strategies

What is the target audience?

  • Business owners/entrepreneurs interested in broadening their marketing skills
  • Marketing and sales manager
  • Startups in the process of establishing their first business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Customer lifecycle marketing
Course introduction
Preview
01:54
03:48

This first lecture gives a brief introduction to customer lifecycle marketing and outlines the various benefits associated with it.

02:45

Second lecture talks about the various marketing stages involved in CLM.

09:11

Here we will learn about customers. What are the various kinds of customers? How can we segment them and hence devise our marketing strategies according to this segmentation.

11:43

Here we will learn about various marketing methods based on customer lifecycle marketing.

06:59

Here also, we will learn some more marketing methods associated with customer lifecycle marketing.

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Instructor Biography

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