Customer lifecycle is a term used to describe the progression of steps a customer goes through in becoming a regular loyal customer. This involves stages like considering, purchasing, using, and maintaining loyalty to a product or service. The goal of Lifecycle Marketing is to tailor marketing communication based on the lifecycle stage of the customer. This course introduces the customer lifecycle as the tool to create market strategy which is customer focused. The course will also help you identify the lifecycle stage of a customer and hence develop a marketing strategy based on that. The idea is that, while the goal is always the same – developing loyal, repeat customers – there are different tactics and messages that are likely to resonate most with customers at different stages in the customer lifecycle. For example, the way you would interact or communicate with a new customer is very different from the way you would communicate with a long-time customer who is showing signs of lapsing.
This first lecture gives a brief introduction to customer lifecycle marketing and outlines the various benefits associated with it.
Second lecture talks about the various marketing stages involved in CLM.
Here we will learn about customers. What are the various kinds of customers? How can we segment them and hence devise our marketing strategies according to this segmentation.
Here we will learn about various marketing methods based on customer lifecycle marketing.
Here also, we will learn some more marketing methods associated with customer lifecycle marketing.
We are a premium content provider and believe in creating engaging, relevant experience for our students. Our courses are designed to suit the learning requirements of professionals all through the world. Our subscriber list consists of 10,000+ learners across 20+ countries.
All of our courses contain videos explaining various concepts in simplified manner. To help you retain better, you will also find quizzes and assignments through the courses. We also provide personalized assistance to all our learners by clarifying all their doubts through discussion forums.