Create Income Opportunities By Learning Power Writing

Climb the corporate ladder, open new career doors, make a passion an income opportunity by honing your writing skills!
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12,822 students enrolled
Instructed by Ed Scotti Business / Communications
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  • Lectures 11
  • Length 44 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

Do you want to increase your corporate worth, open new career doors and/or create additional income opportunities? Most likely, the answer is a resounding yes on all accounts. With Power Writing For Business Professionals, you'll form a foundation for becoming an engaging and polished business writer, which can benefit you in each of the aforementioned scenarios.

I will provide you the tools you need to take your skills to the next level AND create additional income generating opportunities through writing. This course is structured in compact, easily digest-able sections that makes the material a breeze to navigate and retain. I'll guide you through each lesson with simple to follow video presentations and subsequent review/practice sessions.

You will be ready to step your game up by the end of this course and poised to seek out additional opportunities to show off your skills. So come join me by signing up below; lets get our Power Writing learn on!

What are the requirements?

  • A word processing application (example: MS word)
  • Knowledge of different styles of business writing
  • Familiarity with various online platforms (blogs, social media, etc.)
  • English and grammar proficiency
  • A positive outlook and willingness to learn!

What am I going to get from this course?

  • By the end of this course you will be able to better prep and execute your writing, as well as identify new opportunities to apply your skills
  • In this course you will learn how to build a writing framework, better structure your writing, create a more impactful writing style and learn how these skills can further benefit you

What is the target audience?

  • People who want to increase their corporate worth
  • People who want to open new career doors
  • People who want to make additional income

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To Power Writing

This lesson provides background on the Power Writing course topics and instructor. You will gain a high-level understanding of how the course breaks down, who the instructor is professionally and how this course will benefit you in both your current profession while opening up additional income generating opportunities.

Section 2: Preparation

This lesson establishes the foundation for good writing. You will learn how to map out an effective framework for your writing before you even take your fingers to the keyboard. The three main topics to pay attention to are:

  1. Establishing goals and clear direction
  2. Asking yourself the pertinent questions (who, what, why, how)
  3. Framing an outline (physical or mental)

In this lesson we will review and practice concepts we learned in the previous lessons.

Section 3: Increasing Your Writing Power

This lesson will start to dig into the actual concepts that we can employ to start taking our writing up to the next level. The concepts covered in this lesson will serve as a huge step toward becoming a more powerful writer.

We will address methods for making your writing clearer and more concise. We'll talk about how to make your writing sound more powerful and impactful by writing in the ACTIVE voice. And we'll also touch on some bad habits that you can avoid that will help you become a cleaner writer.


In this lesson we will review and practice concepts we learned in the previous lessons.

6 questions

We are about halfway through the course now. Let's take a short quiz to gauge our learning so far!

Section 4: Tone & Voice

In this lesson we will start to put in some of the bells and whistles that will establish your writing's own unique voice and give it that extra flair that keeps readers engaged. We'll talk about finding a balance between refinement and personality and we'll discuss why that is important to calibrate effectively across different types of writing.


In this lesson we will review and practice concepts we learned in the previous lessons.

  1. A Company Memo Template is attached for download.
Section 5: Extras

This lesson covers even more helpful tips and strategies that you can employ in your writing to further refine and polish your writing style.


In this lesson we will discuss how becoming a stronger writer will benefit you, not just in your current career, but in opening doors to ancillary and freelance opportunities. Which means more opportunities to make money!

6 questions

Ok, you've listened to all of the lectures and digested all of the material, let's see how you stack up in the Power Writing Final-Exam. Good luck!

1 page

This section includes all of the additional goodies that I've provided to help you continue improving your writing through education and practice.

Section 6: Closing

The course instructor's closing message.

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Instructor Biography

Ed Scotti, Udemy Business and Marketing Skills Sherpa

Hi there! I am an Ad-Tech Product/Project Manager, Business & Career Development Executive, as well as a Graphic & Web/UI Design professional with 10+ years of agency and corporate experience researching, pitching, developing, implementing and managing strategic marketing efforts for brands across a variety of industries and media channels. My current position as a Web Development Product Manager requires me to draw from my experiential knowledge base in facilitating the improvement of existing product feature sets while also seeking to develop new products/offerings to bring to market.

My overarching goal is to spark strategic innovation in finding cutting-edge solutions for clients/users by creating a more visually engaging, efficient and dynamic user experience for them. I continually strive to apply my skills toward helping to more meaningfully tackle creative challenges, increase the relevance of consumer interactions, drive brand lift and exceed key performance benchmarks. The answer is not always obvious in today’s constantly evolving digital climate. It is crucial to continually evaluate emerging technology and media platforms and adapt integrated strategies to better solve for business needs.

Over my professional career, I have taken the lead in managing multiple Fortune 500 clients. In a Business Development capacity I have driven long-lasting relationships from the ground up, creating a profitable partnership for the business by tilting the LTV above CAC cost; examples include Citrix, Edelman and BBDO. Moreover, I have led multiple design and development projects in either a Product and/or Project Manager position. Most recently I spearheaded efforts for the launch of the new Poptent Marketing site.

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