Create Business Ideas using a Rubik's Cube

A gamified method to develop creative ideas for your business
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  • Lectures 14
  • Contents Video: 32 mins
  • Skill Level All Levels
  • Languages English
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About This Course

Published 6/2015 English

Course Description

My name is Helene MICHEL. I am a professor in innovation management and an expert in serious gaming. My objective is to empower people to innovate using a fantastic lever: the games.

To do this I have developed a method using Rubik's cube. It helps people to imagine new ideas, for new products or new services, and therefore develop their business. I am using this method with major companies, as well as SMEs. And I am teaching it to my Master degree students.

You are looking for the idea in order to differenciate yourself ? You wish to show your specificity, in your personal or professional life ?To sum up, you want to be more creative. You have probably red a lot of books. You have followed different seminars. You have practiced several methods. But have you found a fun, challenging and efficient method all at once? This is what I suggest you today.

To follow this lecture, you don't need any previous experience with a Rubik's cube. And with this lecture you will never learn how to solve it. However, you will learn how to transform a common game – like the Rubik's cube- in a strong creativity tool. You will be able to customize this cube according to your own innovation challenge.

Spend one hour watching the 14 videos and reading the additional material. Experiment the method with your own rubik's cube and create your first 6 disruptive ideas.

Are you game to innovate?

What are the requirements?

  • A Cube (Rubik's cube style) 3x3, in a large size, because we are going to write on it
  • A permanent black pen
  • White stickers (optional)
  • Scissors (optional)

What am I going to get from this course?

  • Identify 6 factors to help you innovate
  • Customize a game to support your creativity challenge
  • Create disruptive ideas of products or services to boost your business
  • Empower your customers, co-workers or students to participate in your creativity challenge

What is the target audience?

  • You are a professional in innovation management : you can use this method in order to imagine new products and services either by involving non-experts, either by involving experts according to new game’s rules.
  • You are a lecturer in innovation management or marketing : You can use this method to support a case study or a live business case, make your classroom more interactive and the assignement more fun.
  • You are a manager (or a project manager) : You can use this method as a way to catalyze integration and onboarding seminars or kick-off meetings with your co-workers.
  • You are a student in marketing or innovation management : You can use this approach during a personal or team project, a case study or live business case.
  • You are a curious person who wants to reshape your personal project : you can use this approach in order to imagine a new path for your personal life.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Exploring links between Games and Innovation
02:00

Hello ! Welcome to the lecture: Create Business Ideas using a Rubik's Cube.

My name is Helene MICHEL. I am a professor in innovation management and an expert in serious gaming. My objective is to empower people to innovate using a fantastic lever: the games.

To do this I have developed a method using Rubik's cube.It helps people to imagine new ideas, for new products or new services, and therefore develop their business. I am using this method with major companies, as well as SMEs. And I am teaching it to my Master Degree students.

You are looking for the idea in order to differenciate yourself. You wish to show your specificity, in your personal or professional life. To sum up, you want to be more creative. You have probably red a lot of books. You have followed different seminars. You have practiced several methods. But have you found a fun, challenging and efficient method all at once? This is what I suggest you today.

To follow this lecture, you don't need any previous experience with a Rubik's cube. And with this lecture you will never learn how to solve it. However…you will learn how to transform a common game – like a Rubik's cube- in a strong creativity tool. You will be able to customize this cube according to your own innovation challenge.

Spend one hour following this method. Experiment it with your own rubik's cube and create your first 6 disruptive ideas. Are you game to innovate ?

02:08

Brainstorming, art, prototyping…There are many creativity methods. Game is one of them. Game is not only a stimulating and fun tool. It could become a wonderful way to design new solutions. There are several examples of the power of games for innovation. Foldit is an amazing one : here is the story :

To fight various diseases, scientists try to imagine new processes to fold the structure of different proteins. To do so, they need to think in a different way. And engaging non-experts could offer an original view on the situation. The video game « Foldit » was developed as part of an experimental research project in biochemistry. It is designed as an online puzzle.This game offers the possibility to anyone interested (teachers, students, individuals) to fold the structure of selected proteins, using various tools. You do not need an expertise to play. The highest scoring solutions are then analysed by researchers, who determine whether or not this configuration can be applied in real life. These solutions might then contribute eradicating diseases or creating biological innovations. In 2010, the 57,000 foldit players found great protein foldings, and their results were then used in real scientific research.

Foldit is an example of the power of game to engage non-experts in complex tasks and therefore provide useful and innovative results. If this works for scientific research, let's try to use it for business innovation.

04:03

I decided to use the Rubik's cube because its gameplay has 6 relevant links with the creativity process. Like the 6 sides of the cube

  • Reason 1 : It is attractive : It is appealing, with nice colours. It makes people willing to experiment, whatever the age, gender or culture. Even if the game itself can be seen as complex, people want to participate. If I compare it with the creative process : It should empower people to manipulate complexity by making it appealing and user-friendly.
  • Reason 2 : It is flexible: You can modify it. You can change its configuration. Which means that you can decide and test your idea directly. If I compare it with the creative process : It also needs flexibility. The aim is to find new paths, explore and test.
  • Reason 3 : It respects rules : you can only manipulate the cube according to certainmovements and colours that have to match. And these contraints are what make the game interesting. In the creative process : you have to take constraints into consideration (for example budget or time). These contraints are not limitations. There are challenges supporting the motivation and stimulation of the participants.
  • Reason 4 : It is a challenge. Rubik's cube is a game which jeopardizes all of us. Everyone, according to his or her level, can find fun or challenge in using it : as a beginner you can be proud to solve the first face. As an expert you can try to solve it within 30 seconds. If I compare with the creative process: We often imagine that creativity is dedicated tocertain profiles (R&D, marketing or design teams). However, empowering non expert to participate could lead to original, relevant and or feasible ideas. Everyone could find fun participating and be proud of delivering an output.
  • Reason 5 : You can use it everywhere. with the cube you can have fun everywhere. It is easy to carry : you can use it on the train, plane, office, at home, waiting somewhere…If I compare it with the creative process : It is not limited to a specific place or schedule.You might be creative outside your conventionnal office. You need something easy to carry and easy to work with.
  • Reason 6 : Result are visible : Once you have finished the cube, and especially if you are proud of your results, you want to display the cube. And after a while, you will challenge the cube again. And test a new approach.

If I compare it with the creative process : Once it is over, you are willing to present the results as inspiration for future projects.

So, what is different between the usual rubik's challenge and our approach ?

  • The Rubik's cube is currenlty used in a problem solving approach : people try to solve the cube by redesigning the exact 6 sides. I suggest to use it in a different way. Not to solve, but to create. So if you are not able to solve a rubik's cube, and you don't intend to solve it, this lecture is for you !
00:41

To design your creativity cube, you need:

  • A « 3x3 » cube. But as the current rubik's one is a bit small, we suggest using 1 BIG cube. You can easily find it online. There are two main advantages: first, it is easier to write and to read afterwards. And second, it can put you in a disruptive state of mind.
  • You will also need 1 black thin permanent pen to write on the cube
  • If your cube doesn't have a white side, you will need white stickers and scissors.


Section 2: Hands on ! Let’s create your creativity cube !
03:26

Imagine your cube is a metaphor for your creativity challenge. In a creativity challenge you need different factors to stimulate your imagination. In our case let's say that your creativity challenge has 6 factors. Each factor will be represented by a face and a colour of the cube. In general the 6 colours of the Cube are: Orange, White, Red, Blue, Green and Yellow (but if you don't have the same exact colours, it doesn't matter).

  1. The Orange face will represent Users: type of people or organizations you are creating the product or the service for.What are the different profiles of your users or customers? This part is important because the first aim is not to develop a generic product. You need to create the product or service for someone specific. So you have to preciselyidentify your targets.
  2. The White face will represent the different Resources that you can use to build your offer. What are your main assets or basics? This part is important because it will help you imagine new ways to coordinate your resources in order to deliver a new product and service. Sometimes, the white colour can be represented by black in different versions of the cube. So do not hesitate to use white stickers to create your White face. It will be easier to write on.
  3. The Red face will represent the Advantages or the benefits for the user. What will be the value proposition of your product or service? This part is important because being user-centric is a good way to imagine needs and painpoints. It will help you to develop amore relevant definition of your product.
  4. The Green face will represent the Places. For example the geographical area or the type of space where the product or service will be offered. In what type of place will deliver your offer?This part is important because imaginig the space and its physical elements supports the creativity. We all have mental images of places, countries etc. We can more easily create a story.
  5. The Blue face will represent the specific Features of your offer.What will be the perks of your offer? This part is especially important because this factor sets your product or service apart from the competition
The Yellow face will represent the Revenue stream: This is the way you are going to earn money with your product or services. Will you earn money through your sales? Advertising? Sponsorship? This is important because there are several ways to earn money and the innovative part of your offer could be in the revenue stream.
03:14

The Orange face will represent Users: type of people or organizations you are creating the product or the service for.What are the different profiles of your users or customers? This part is important because the first aim is not to develop a generic product. You need to create the product or service for someone specific.So you have to preciselyidentify your targets.

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

Don't forget to leave enough room on the square because we need to write more so don't write the dot on the middle of the block but on the top.

The first line -and the three first blocks- represent three types of users that you already have. You will recognize them by a « one dot ». For example, I am working in the field of Higher Education. If I take the case of my organization, today, our three main targets are: Learners, life long learners and alumni. So I write each concept on a block of the first line.

The second line – and its three blocks- represent three types of users that your competitors already have and that you don't for the moment.You recognize them by their « two dots ». For example, in Higher Education, we have competitors who know very well how to work with Companies, Entrepreneurs and Community.

Start by « for ». It will be easier for you later to articulate the different concepts.
02:41

The White face will represent the different Resources that you can use to build your offer. What are your main assets or basics? This part is important because it will help you imagine new ways to coordinate your resources in order to deliver a new product and service. Sometimes, the white colour can be represented by black in different versions of the cube. So do not hesitate to use white stickers to create your White face. It will be easier to write on.

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

The first line represents three types of resources that you already have. For example, in the field of Higher Education, our three main resources are: Material resources, Human resources and Intellectual resourcres. So I write each concept on a block of the first line.

The second line represents three types of resources that your competitors already have and that you don't for the moment.You recognize them by their « two dots ». For example,in Higher Education, we have competitors who can promote a specifc lifestyle, their brand image or their network.

The third line represents three types of resources that no one has developed for the moment. For example,in Higher Education, there is nothing – or very few offers– related to kindergaden, to pets. And nothing or very few related to gardening.This third line is in general very different from one person to the other.Feel free to experiment “strange” ideas.

Start by « using». It will be easier for you later to articulate the different concepts. Finish by R. = resources
02:43

The Red face will represent the Advantages or the benefits for the user. What will be the value proposition of your product or service? This part is important because being user-centric is a good way to imagine needs and painpoints. It will help you to develop a more relevant definition of your product.

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

The first line represents three types of advantages that you already offer. For example, in my business school the three main avantages we want to offer to users are: Understand the world; Reveal knew knowledge and Develop business.

The second line represents three types of avantages that your competitors already offer and that you don't for the moment.You recognize them by their « two dots ». For example,in Higher Education, we have competitors who intend to Respect values, Make people happy, or Create jobs.

The third line represents three types of advantages that no one is offering for the moment. And you feel that you should pay attention to them. You recognize them by their « three dots ». For example,training people to survive (in extreme conditions), to recycle and be ingenious, and teach them to respect the etiquette when they travel or meet very different people.

This is it for the Red/Advantage face. Don't forget my advice: write action verbs: you have the intention to act and change things.

02:44

The Green face will represent the Place. For example the geographical area or the type of space where the product or service will be offered. What will look likes the place where you will deliver your offer?This part is important because imaginig the space and its physical elements supports the creativity. We all have mental images of places, countries. We can therefore create more easily a story.

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

The first line represents three types of places where you already deliver your offer. For example, in the field of Higher Education you can deliver your offer On campus, Online or On the radio.

The second line represents three types of places where your competitors already deliver their offer and where you don't.For example,in Higher Education, competitors can deliver their offer at a lab, at a coworking space or on TV.

The third line represents three types of places where no one is delivering its offer currently. For example,in Higher Education, no one is delivering a specific offer on cruise boats, in planes or in space

This is it for the Green/place face. Don't forget my advice: Start with location preposition. For example: « at » or @, in, on. It twill help you articulate your idea later.

02:29

The Blue face will represent the specific Features of your offer.What will be the perks of your offer? This part is especially important because this factor sets your product or service apart from the competition

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

The first line represents three types of features that you already offer. For example, in the field of Higher Education, our three main perks are: Accessible way, On demand way, remote way.

The second line represents three types of features that your competitors already offer and that you don't.For example, in Higher Education, we have competitors offering an Athletic way, a Luxury way, a Low tech way.

The third line represents three types of features that no one is offering for the moment. For example,in Higher Education, no one has developped a strong offer with a hypnosis way, a musical way or a gamified way,

This is it for the blue/perks face. Don't forget my advice: finish by « way »: For example: do it the accessible way, on demand way etc.

02:21

The Yellow face will represent the Revenue stream: This is the way you are going to earn money with your product or services.Will you earn money through your sales? Advertising? Sponsorship? This is important because there are several ways to earn money and the innovative part of your offer could be in the revenue stream.

The general rule will be the same for each face: Each face is composed of three lines:

  • The first line corresponds to what you have or do
  • The second line corresponds to what your competitors have (and you don't).
  • The third line corresponds to what no one have yet

So prepare your blocks:

  • On each of the blocks of the first line write 1 dot
  • On each of the blocks of the second line write 2 dots
  • On each of the blocks of the third line write 3 dots

The first line represents three type of revenue stream that you already use. For example, three main revenue streams in higher education are : sales, licensing, subscription. So I write each concept on a block of the first line.

The second line represents three types of revenue that your competitors already have and that you do not.For example, in higher education it could be advertising, sponsorship, freemium (free for all and a then a paying premium offer .

The third line represents three types of revenue streams that no one in your field is using for the moment. For example,imagine paying your studies in higher education using virtual money like “bitcoin”, or doing this for “charity” or using “barter” to exchange products or services.

This is it for the Yellow/revenue stream face. Don't forget my advice : add the “dollar” symbol to remember that this is the purpose of theses concepts.

Section 3: How to use your creativity cube
01:29

To create your first 6 business ideas, you start by mixing your cube. Try to have many different colours on the different faces. Now you will create one idea using each face of your cube. You have 6 faces, so will create 6 ideas. One idea is composed of a combination of different colors found on the face you are looking at. You need to combine a minimum of 3 different colours into your idea. And at the maximum you can combine up to 6 different colours. Integrating6 colours is the best situation.


You can not have 2 of the same colours in one idea. In this case, it is preferable to create two different ideas.

One idea can be presented this way: For a user, using resources,in a specif place and so on.


For example, our idea of « High Tech Library » is a combination of 6 different coloured blocks : it is a library, On Campus, where learnerscan borrow, On Demand, connected objects and high technological devices – occulus rift, google glasses etc. and using it they will better Understand the world and evolution. And to pay this, we will use Sponsorship.


And you can re-use this method as many times as you want.

01:00

How to evaluate your ideas?

An idea is a combination of a minimum of 3 coloured blocks up to a maximum of 6 coloured blocks. On each block you have a certain number of dots. To calculate the score of your idea, you just add up the different points. The more dots you have, the more disruptive your idea can be.

  • Up to 5 dots: your idea is feasible.
  • From 5 to 10 dots: your idea is original
  • More than 10 dots: your idea is disruptive: you use resources, users, places etc. that you don't have at the moment. This is the most challenging combination and the biggest potential to disrupt your market.

The maximum score for each idea is 18 points.

01:06

How to launch a creativity challenge with different teams? A creativity challenge generally lasts 2 hours. You can create from 2 to 6 teams. Each team is composed of up to 6 people. You provide 1 cube per team. The program is structured like this:

  • Spend 1 hour defining the cube
  • Spend 30 minutes to create 6 ideas
  • Trade cubes from one team to the other and spend another 30 minutes creating 6 ideas with other team's cube.
  • Share!

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Instructor Biography

Helene Michel, Professor, Innovation Management & Serious Games

I am a senior professor at Grenoble Ecole de Management,(France). I specialised in innovation management and started working on serious games in 2003. I run seminars on innovation management using games to enhance innovation process.

My key objective is to engage people in complex or boring tasks and make non-experts get involved in the innovation process.10 years ago I found that game was a great lever to empower people to innovate. I have developed this method using Rubik's cube to help companies imagining new ideas of products and services and therefore develop their business. I have used this method to more than 600 master degree students and I have trained more than 50 professionals and consultants. Until now I have supported the creation of more than 100 projects (products and services) by this method. It is stimulating and disruptive. I would be happy to share.

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