Copywriting
4.4 (226 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,453 students enrolled

Copywriting

None
4.4 (226 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,453 students enrolled
Created by Colton Shuell
Last updated 2/2018
English
English [Auto-generated]
Current price: $11.99 Original price: $24.99 Discount: 52% off
4 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Write convincing copy for any product or service.
  • Target ads online.

Requirements
  • Firm grasp of writing
  • Basic internet navigation
Course content
Expand 27 lectures 01:34:17
+ Introduction
27 lectures 01:34:17

The very core of adcopy is based on knowing the difference between wanting and needing. Let's take a look at the details.

Preview 04:31

The way you are taught to write and the way you speak are very different. But one is better for adcopy than the other.

Preview 02:18

Emotions are your most powerful ally in adcopy. Learn to harness them and leverage them to your advantage.

Preview 05:00

Now that we have mastered the differences between wanting and needing, we can use our mastery to confuse people's perceptions of what they want and what they need.

The Wanting/ Needing Switch!
03:27

Headlines are one of the most important elements of adcopy. Let's take a look.

Headlines
05:46
6
03:47

Benefits and features are all a product has. However, highlighting one over the other can be more beneficial.

Benefits and Features
03:28

This is the mantra of every copywriter!

AIDA
03:28

A closer look at AIDA and its uses.

AIDA Demo
04:29

Some sales are small, some sales are large. There is a different approach to each.

Expensive Sales and Cheap Sales
02:42

Amazon is the leading online retailer today. How do they use the guidelines of AIDA?

Amazon and AIDA
02:22

Enough can not be said about the principles behind AIDA. But let's wrap up.

AIDA Wrap Up
02:29

What is a press release? What do I do with one? 

Press Releases
05:16

A website is required these days. A press section is HIGHLY recommended! Here's the deal...

Add a Press Section to Your Website
02:22
15
04:29

Google is an essential tool for making a mark online. Here are a few tips.

Google Keyword Planner
03:14
17
02:42
18
05:20
Case Studies
03:03
How to Get the Media's Attention?
04:41

Use Testimonials! Third party reviews are worth ten times more than your own.

Testimonials
01:43

So, how do you get testimonials?

How to Get Testimonials
03:06

What is a white page?

White Pages
02:57

How do create a decent white page?

White Pages part 2
02:15

Video is an incredible tool today. What makes good videocopy?

Videocopy
02:15

There are some key tricks to getting your video ad viewed in today's video-heavy culture.

More on Videocopy
04:21

Just a bit of advice on technical video adcopy.

Technical Video Adcopy Advice
02:46