Conversion Crash Course

18 Unexpected Website Formulas, Writing Killer Copy, and The Chemistry of the Landing Page
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  • Lectures 25
  • Contents Video: 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2013 English

Course Description

Your opinion doesn't matter. Your visitors don’t care about your company or your products. Wait, what?! Of course my visitors care about my company and my products! They've come to my website, haven’t they? Your visitors don’t care, and in this crash course, 18 Unexpected Website Formulas of Websites that Win, you’ll learn why. This is just one of the unexpected website formulas that will shake the very foundation of your idea of a website.

Copy is the text and images that convey your message persuasively. Thus, getting the copy right is job one for conversion optimization. Brian will take you on a journey through your visitors' brains to understand how you can grab their attention and keep it long enough to be persuasive.

Landing pages are powerful but volatile. When done right, landing pages spark reactions from your visitors, increasing conversion rates and reducing the cost of all of your marketing. Landing pages make everything we do online less expensive by making more of your visits valuable. But, just like in a chemistry lab, the wrong setup can be disastrous. The reactions stop. So what’s a conversion chemist to do?  

What are the requirements?

  • None

What am I going to get from this course?

  • 18 ways to make your website more successful
  • 18 ways to anger your competitors by converting more of your visitors into leads, customers and subscribers, and lower your acquisition costs
  • How to decrease your spending costs and focus your efforts elsewhere
  • Why so many of our messages never get processed by our visitors brains
  • What causes visitors to imagine themselves taking action
  • How leading copywriters target messages at different kinds of visitors
  • How to discover the simple chemistry of the landing page formula
  • How Of + Fm + Pr + Tr+ I = Landing Page Gold
  • How to get more of your traffic to react

What is the target audience?

  • Beginners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: 18 Unexpected Website Formulas
03:38

Your opinion doesn't matter. Your visitors don’t care about your company or your products. Wait, what?! Of course my visitors care about my company and my products! They've come to my website, haven’t they? Your visitors don’t care, and in this crash course, 18 Unexpected Website Formulas of Websites that Win, you’ll learn why. This is just one of the unexpected website formulas that will shake the very foundation of your idea of a website.

You Will Learn:

  • 18 ways to make your website more successful
  • 18 ways to anger your competitors by converting more of your visitors into leads, customers and subscribers, and lower your acquisition costs
  • How to decrease your spending costs and focus your efforts elsewhere
10:01
Unexpected Formula 1: Your Opinion Doesn't Matter
Unexpected Formula 2: Your Visitors Don't Care About Your Company or Your Products
Unexpected Formula 3: Your Visitors Will Tell You Exactly What To Do
07:41
Unexpected Formula 4: Conversion Is About More Than Landing Pages, Buttons, Forms, and Shopping Carts
Unexpected Formula 5: Every Click Is A Promise That You Must Keep
Unexpected Formula 6: Every Change Is An Experiment
07:00
Unexpected Formula 7: Specifics Are The Hallmark of Conversion
Unexpected Formula 8: Avoid Business Porn
Unexpected Formula 9: Market Research Is A Collection of Hypotheses, Not Answers 
08:33
Unexpected Formula 10: Don't Send Your Store-Bought Traffic To Social Networks
Unexpected Formula 11: The Most Important Part of A Design Is The Dollars It Generates
Unexpected Formula 12: Store The Attention You've Paid For And Use It Again And Again
10:04
Unexpected Formula 13: The Most Valuable Use of A Blog Is As A Content Source
Unexpected Formula 14: Start At The End When Designing Your Landing Pages
Unexpected Formula 15: Sometimes It's Okay - Even Preferable - If Visitors Abandon You
04:49
Unexpected Formula 16: Email Is The Biggest Social Network On The Planet
Unexpected Formula 17:  The Job of Your Home Page Is To Get People Off Your Home Page
Unexpected Formula 18: You Will Find Your Own Surprises As You Continue On This Journey
Key Takeaways
02:52
Section 2: Writing Killer Copy
05:26
Copy is the text and images that convey your message persuasively. Thus, getting the copy right is job one for conversion optimization. Brian will take you on a journey through your visitors' brains to understand how you can grab their attention and keep it long enough to be persuasive.
You Will Learn:
  • Why so many of our messages never get processed by our visitors brains
  • What causes visitors to imagine themselves taking action
  • How leading copywriters target messages at different kinds of visitors
What Is Copy and The Brain
04:28
Winding Up Wernicke
03:54
Waking Up Broca
06:45
Relevance
07:43
Two Steps To Killer Copy and Picking a Copywriter
07:10
It Starts With Leads
12:31
Message and Culture
02:05
Move The Needle
03:47
Key Takeaways
02:17
Section 3: The Chemistry of the Landing Page
04:39
Landing pages are powerful but volatile. When done right, landing pages spark reactions from your visitors, increasing conversion rates and reducing the cost of all of your marketing. Landing pages make everything we do online less expensive by making more of your visits valuable. But, just like in a chemistry lab, the wrong setup can be disastrous. The reactions stop. So what’s a conversion chemist to do?  


You Will Learn:

  • How to discover the simple chemistry of the landing page formula
  • How Of + Fm + Pr + Tr+ I = Landing Page Gold
  • How to get more of your traffic to react
The Basic Reaction, Give Them A Reason to Click, and Be Relevant
04:45
Call To Action, Help Business, Designers, Copywriters
04:39
Increase Your Conversion Rate
10:09
Invisible Call to Action? Move Things Around
04:00
Key Takeaways
03:41
Short Test and Case Studies
13:35

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Instructor Biography

Online Marketing Institute, The Online Marketing Institute is the most extensive resource for quality education for all areas and all levels of digital marketing

The Online Marketing Institute is the leading educator for digital marketing.  Our core mission is to help professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. Founded in 2007 in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over five years.

As the only organization focused solely on education for digital marketers, OMI plays an integral role in driving the industry forward and supporting the needs of digital marketers looking to improve their knowledge and results. From Fortune 500 teams to individual marketers, OMI is proud to have helped thousands of professionals realize their goals.

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