Commercial Photography
4.5 (17 ratings)
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Commercial Photography

Kevin Kubota, named a Legend Behind the Lens by Nikon, is an Internationally recognized speaker on photography.
4.5 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
518 students enrolled
Last updated 9/2014
Current price: $10 Original price: $50 Discount: 80% off
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  • 4 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Brainstorming for a photo shoot
  • Shoot planning and preproduction
  • Gathering props and securing locations
View Curriculum
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Kevin Kubota’s high energy, creativity, and passion for photography shines throughout his course on commercial photography. Providing you with one of a kind content, you will leave feeling like a pro and full of inspiration. Tackling the day to day roles of a commercial photographer, you will follow Kevin as he organizes and composes a commercial shoot from start to finish. Be sure to keep pen and paper close by, you will definitely want to take notes.

Kevin Kubota has been named a Legend Behind the Lens by Nikon and one of the world's top 10 wedding photographers by American Photo magazine. An internationally recognized speaker, he created the highly successful Digital Photography Bootcamp workshop and also provides software tools and training to photographers through Kubota Image Tools.

Who is the target audience?
  • Beginner to Advanced Photographer's
  • Photographer's running a business
  • Working with models and non-models, how to relax and prepare them
  • Working effectively with your assistants
  • Gear planning for your shoot: Are you shooting a mouse? Or a house?
  • General gear overview
  • Essential lighting skills
  • The day of the shoot
  • Download edit and archive
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Curriculum For This Course
22 Lectures
Commercial Photography
16 Lectures 03:46:17
Kevin helps introduce the commercial photography course and details everything that will be covered, everything from brainstorming ideas, getting props for free or cheap, essential gear, basic lighting skills to post processing and his workflow.
Preview 02:20

In this video you'll understand the initial steps one should take when planning a commercial shoot. It will take you from brainstorming ideas and the shoot concepts, to discussing the props, models, the need for additional assistants to help on the day of the shoot, locations that will be appropriate for the commercial shoot and a more.
Preview 08:07

In this video you'll take a ride with Kevin as he scouts the perfect location for his commerical shoot. He'll provide helpful tools he uses when scouting locations, as well as will go over the importance of securing a permit for your shoot.
Location Scouting

This video details the process of putting "the call out" for models. You'll understand the importance of describing the shoot concept so they know what they are being asked to do, obtaining headshots so you are certain they are perfect for the shoot as well as discussing compensation.
Getting Models

This video talks about the importance of working with an assistant or assistants during commercial shoots as it can make a big difference in the success of a shoot. You can't do everything yourself so getting good assistants is important. Kevin provides you a few tips on how you can best work with assistants and they can work best with you. Additionally he goes into gear preparation for the upcoming shoot and walks the assistants through the various equipement that will be used to familiarize them with it.
Assistants and Gear Preparation

In this video Kevin points out some cool gear as well as some essential gear that he uses more often then others on a commerical photo shoot. He points out though the fact that you don't have to have a ton of equipment to do a great shoot.
Gear Overview

In this video Kevin goes through a good basic lighting kit that all photographers should start with.
Basic Lighting Kit

This video is all about metering light. Kevin explains the benefits to using a light meter, but also talks about the importance of metering simply from the back of your camera.
Metering Light

In this video Kevin talks about the two different types of facial lighting, short light and broad light.
Essential Lighting Skills

In this video Kevin goes through over the three basic lighting styles, such as large diffused, medium diffused and crisp and direct light.
Lighting Styles

This video shows how Kevin captures a glamour headshot and the different tools he uses to create a soft, glowing light.
Beauty Lighting

In this video, Kevin demonstrates how to utilize a window's natural light and different tools to create a blown-out look.
Window Light

This transitional video shows Kevin and his crew tearing down the studio, packing up his equipment and getting ready to head on location to finish the commercial shoot.
Studio Teardown and Transition

This video follows Kevin and crew outside for his shoot on location in the forest. He will show you the different tools and equipement he uses to get the best shot outside.
On Location

In this video Kevin will go through his workflow and post process via Lightroom and Photoshop. He starts the lesson off by discussing the organization of images prior to editing, and talks about the importance of having a good storage and backup solution as well as client tracking software to keep everything straight. Next he digs into editing with Adobe Lightroom, editing with Photoshop when Lightroom can't do it all, and finally talks about making the final presentation to the client.
Post Processing

In this video Kevin shows you how to build your own light scrim for a lot less than purchasing one.
DIY Scrim/Light Panel
Bonus eBook - Photoshop CC Digital Classroom
6 Lectures 00:05

Lecture Description

Learn Photoshop CC with this eBook training package!

Adobe Photoshop is the industry leading image-editing program for digital photographers, graphic designers, and web developers, and the newest version includes even more great tools to manage and enhance your images. Written by a team of experts, this book delivers full-color, step-by-step instructions that make learning Photoshop easy to understand. You'll explore how to work with layers, use filters, and create images for web and video, and much more. The video training complements the book, allowing you to learn at your own pace, and, ultimately, enhancing your entire learning experience.

  • Encourages you to discover essential skills and explore new features and capabilities of Photoshop CC (Creative Cloud)
  • Includes step-by-step instructions for each lesson, along with lesson files and video tutorials that complement the featured topics (link provided in Lecture
  • Covers Adobe Bridge, Camera RAW, masks and layers, painting and retouching, and selections and layers
  • Photoshop CC Digital Classroom takes you from the basics through intermediate-level topics and helps you find the information you need in a clear, approachable way.

    Note: Supplementary materials are not included as part of the e-book file, but are available for download in Lecture 22.

    eBook Photoshop CC Digital Classroom - Part 1
    90 pages

    eBook Photoshop CC Digital Classroom - Part 2
    90 pages

    eBook Photoshop CC Digital Classroom - Part 3
    90 pages

    eBook Photoshop CC Digital Classroom - Part 4
    90 pages

    eBook Photoshop CC Digital Classroom - Part 5
    90 pages

    Internet Link to supporting files that accompany eBook
    About the Instructor
    John Wiley & Sons, Inc.
    4.3 Average rating
    1,140 Reviews
    29,166 Students
    35 Courses
    Video Training

    Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

    Wiley is a global provider of content and content-enabled workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.