Learn blogging techniques to generate leads for your business. Experienced news editor and trainer gets you started and walks you through five posts that show your expertise to potential clients.
Major companies hire journalists to market with content and I’ll teach you how to get started from scratch and to blog with sales as your final goal.
When I was a news editor, I was shocked by how few business owners could actually communicate with their communities. This course busts through every insecurity and excuse I heard to get business owners blogging.
With concise spoken and screencast lectures, I will teach you to everything you need to get started marketing your business and receiving leads with a blog.
Let's get started and let's get you published!
I am regularly creating video and blog content related to content marketing, blogging and video that might not fit within this course’s curriculum. If you want to get the ongoing free educational content, please connect.
Blogging has many benefits to help you connect to your community.
We'll look at a few good blogs. Remember that you want to give readers value so that they will buy from your business. Your first goal is not to get massive traffic. That will come with good content.
Your call to action tells a reader what to do next. There may be many steps but they should eventually become a client or customer.
The report I mentioned is "Research Report: 2014 Lead Response Report" on insidesales.com. Please note that the page requires you to insert personal information, so I won't be linking to it in the description.
Writing your call to action is simple, but very important. Never forget to use it. Also, readers should see it before they click out, so make sure your posts are short enough to be interesting or interesting enough to be long. If someone gets bored, they'll click to another site without clicking on your call to action.
If you don't have a blog yet, start one today and don't wait for anybody. In the next lessons, I'll show you Wordpress or Tumblr. If you're undecided on a service, watch both videos. If you already have a blog service, feel free to skip these lessons. You can listen to them still, though, since there are a few details you might not yet be aware of.
Get started on Wordpress.
Get started on Tumblr.
Take this quiz before moving on to make sure you know some of the concepts and lingo. As always, if you have any questions, start a discussion or tweet me at @DWFK on Twitter.
The first in our template lessons. This is great for delivering news and keeping a reader interested in a short post.
When people read your work, they should imagine you as a person—even if they've never seen you. Here's how to get to that point.
Have your reader in mind every time you write.
Good writing and bad writing. (We'll start with the bad news.)
I learned this format in the 4th grade and I still use it and I still build upon it. It's also the foundation for a later tips post, which shows your expertise.
In order to be seen as an expert, you have to show that you can handle individual problems. If you use clichéd content, you will seem as worn out as your post. I show you how to counter the urge to write a tired-out post and publish a piece that shows your expertise.
Avoid these mistakes to stay focused on the eventual goal of gaining a client.
You've got what it takes to write like the best.
Write with the edit in mind. So, have a plan. Once you write, edit, edit, edit and edit some more.
The Hemingway Editor app is a fun way to see what grade level you're writing at. American 10th Grade or below is ideal. I also show how to turn a blah, blah sentence into a bling, bling sentence.
Good writing looks good. Keep it clean by staying away from frivolous punctuation.
Your interview should be a conversation that flows like your writing.
We often call them titles, but your writing deserves a real-life headline. We'll look at some good ones.
Solve a problem for a reader and gain a client.
Most bloggers don't know how to quote someone. Use quotes and make your blog vibrant (and show just how bland your competitors are).
We all make mistakes. Good publishers own up to them with corrections and guide a reader with editor's notes.
Linkouts tell your readers why they should care about bigger news, documents, resources and more.
Test your writing chops.
If you have a local business and want to stand out, you need to have content locals are looking for. Use and create blog posts about events to grab local attention. Vlog from http://www.youtube.com/woolfolk2112
Google alerts and social media make stories come to you.
Stay with the times before the times even happen with calendars. A publishing schedule keeps you consistent and focused.
Text, text, text and no fun. Photos and videos attract viewers visually.
When blogging, always think where else you can publish that content. News sites are a great place to start.
Remember, blogging goes beyond writing.
Thank you so much for letting me show you about business blogging. Please let me know how I can improve this course and if there's anything else you'd like to see me cover.