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Build and customize a YouTube channel

A guide to creating a professional looking YouTube channel and how to use it to advertise.
4.2 (64 ratings)
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4,149 students enrolled
Last updated 7/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create their own YouTube channel
Add graphics to their channel
Get great SEO results on YouTube
Use YouTube tools like annotations and YouTube cards
View Curriculum
  • You need to create an account with Google (shown in one of the lectures)
  • Access to the internet
  • Free photo editing software (download shown in the course)

Do you need a way to market without spending money?

It only costs time to setup a YouTube channel but making it a professionally looking channel can sometimes take days if you are not sure about what you are doing. This course will show you how to find professional graphics for your channel for only 1 dollar and it only takes a few minutes to do. There is probably no way for people to be found on the internet better than YouTube and with simple YouTube search engine optimization you can make yourself stand out in your field.

YouTube can advertise your web page by linking it to all your videos and your brand can be seen by thousands without paying a dime.

The only thing you need for this course is a computer with a connection to the internet and it helps to have some videos to upload to YouTube because doing what I show you is the most important thing.

This course was designed for you if you have videos that are relevant to what you are selling or if you just want to create a channel for what your interests are. It is not only for marketing but also for those who want share with others their interests and get in touch with viewers with similar mindsets.

Are you frustrated that what you pay for ads is not making any extra sales?

It is true that even though people advertise to their target groups it does not always end up being a success. One of the most common reasons why is because people are just not ready to buy when they see your ad even if it's something they need. When you have a successful channel on YouTube people know where to find you when they are wanting to buy. Also, you are reminding them every time they visit YouTube and most people visit YouTube daily.

Who is the target audience?
  • This course is for those who have never set up a YouTube channel and want to get started
  • People that want to use YouTube to advertise their business
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:01:31
1 Lecture 01:09
Registering and creating the channel
3 Lectures 20:17

Creating a channel

Uploading and editing videos with YouTube
2 Lectures 08:24
How to upload videos

Video editing
Optimize your YouTube channel
4 Lectures 26:02
YouTube search engine optimization (SEO)

Creating annotations

Creating YouTube Cards

Few extra settings
Final note and future bonus materials
2 Lectures 05:39
About the Instructor
4.4 Average rating
196 Reviews
8,137 Students
6 Courses
Certified Teacher

Runar Sigurdsson is a Teacher, Luthier, Linux Administrator and a Web Programmer. Runar has a degree in teaching and multimedia and is also a Master Luthier. He works as a project manager for the University of Iceland and is one of the Moodle administrators for the university. Runars approach to teaching is to teach using only short videos and easy step by step instructions.

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