Build Your Empire With Facebook Ads: #1 Strategy You Need

Discover the #1 Facebook ads strategy used by marketing pros to build an audience of people who are ready to buy.
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  • Lectures 32
  • Contents Video: 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

If you are a small business owner, marketing manager, marketing consultant, or professional, this course may contain information that could radically transform your business and your life.

My name is Lea Bailes, and I am excited to share with you some of my marketing secrets and one key strategy developed over years of testing in this course.

If you're not using Facebook efficiently or not using it at all, you could be missing out on hundreds or even thousands of dollars PER DAY in revenue for your business!

A lot of business owners are turned off by Facebook. This is a huge, costly mistake!

This is exactly why YOU MUST understand how to use Facebook Ads to grow your business before your competition figures it out.

Do you want to know the best part? As a beginner starting out with Facebook Ads, you can see immediate results without spending $10 per day.

That's right, you DON'T need to spend a big budget to see big results.

Imagine Having a Roadmap and Strategy for Facebook Ads in Order to Build Your Business Profitably

When I first started using Facebook Ads, I didn't have a roadmap. I made a ton of mistakes and wasted thousands of dollars.

Over time, I became a student of Facebook ads and started learning what works. I spent hundreds of hours studying and testing what works and what doesn't.

I was eventually accepted into a program with Facebook where I had one-on-one training with a Facebook Ads trainer who walked me step-by-step through what I needed to do. It took a lot of time to learn what works.

It was a process, but over time sales INCREASED and our costs per lead and cost per acquisition actually DECREASED! This means we were not only to get more impact with our budget, but we were able to strategically raise our budget over time to increase our results.

Basically, we figured out that if we gave Mark Zuckerberg $10, we could get $100 or more in return. Not only would we make money, but we were building customer and an email list for future sales! Not bad, right?!

Would you do the same? Do you want to do the same?

I want to share all of this with you so that you can do the same!

Having this roadmap can save you a ton of time, money and mistakes while providing a plan for building your business. I wish I had one when I first started.

In this course, you'll learn step-by-step how to use Facebook Ads so that you can start seeing immediate results without having to worry about wasting time or money.

This course is for nearly any business owner, marketing manager, and professional looking to boost their influence, revenue and lead generation. It's perfect if you are in charge of marketing for a local retail store, ecommerce business, professional office such as doctors, lawyers, real estate agents, insurance agents, etc. It's great for people who are looking to market and sell information or physical products online!

In Build Your Empire Using Facebook Ads, You'll Discover...

What not to do when advertising through Facebook, and the mistakes that you may have been making that resulted in a lack of success.

An overview of the #1 strategy for Facebook ads and how this strategy will work best for your business.

Step-by-step how to setup your Facebook Ads without spending a ton of money.

What ad types you need to be running and why.

What exactly to put in your ads from photos to calls to action that actually drive results.

How to get maximum results while spending the least amount of money possible.

How to use Facebook's targeting features to ensure your exact target customer is seeing your ad. (Proper targeting is the most important part of your ads and what separates great ads from the rest).

How to test, track, and monitor ad results and how to QUICKLY know if your ads are working.

Exactly how to create your ads most efficiently and the tools you need for easy graphic design to save you a ton of money.

How to generate leads from Facebook and build an email list that you can use to turbocharge your business.

And Don't Forget...

The course comes with a 30 Day Money-Back Guarantee!

I stand behind my courses. If this isn't everything you'd hoped, just ask for a refund. Don't worry, we'll part as friends.

See you inside!

To Your Success,

Lea Bailes

What are the requirements?

  • Prior use of Facebook ads is helpful, but not necessary or required. All tools and resources needed are covered in depth in the course. No materials or software are needed and no actions need to be performed before the course begins.

What am I going to get from this course?

  • Execute a lead generation strategy in their business using Facebook ads.
  • Set up all necessary marketing components in executing the lead generation strategy.
  • Structure Facebook ads to achieve maximum effectiveness.
  • Target the right audience in order to market to the people most likely to buy from you.
  • Test, track, and monitor results to achieve maximum efficiency and effectiveness in Facebook ads.
  • Get the most marketing impact for the least amount of money possible.
  • Build an email list for business that is sustainable, consistent, and predictable for the long-term.

What is the target audience?

  • This course is for entrepreneurs, small business owners, marketing managers, marketing consultant, and professional service providers who want to learn the number one Facebook strategy today -- lead generation. This course is for those who would like to build an audience and email list and is for those who are beginner or intermediate Facebook ad marketers. This course is probably not for you if you are an advanced marketer or have implemented a similar strategy successfully.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction and Overview
04:11

If you’re like most people, you have limited time and you don’t want to spend a ton of time figuring out Facebook advertising or setting up Facebook campaigns that may or may not work. You need revenue and sales now!

In this Lecture, I will introduce you to one of my all-time favorite strategies--the lead generation strategy.

This is also a great chance to get to know each other. Let's get started.

03:09

You may be asking yourself why you should even listen to me. And that’s a great question to ask yourself. You shouldn’t take advice from some guy who really doesn’t know what he’s doing.

When I started with Facebook Ads, there was a lot more clutter than plan. Facebook ads were relatively new and the Facebook ecosystem was changing at a rapid pace. Although Facebook makes frequent changes to the ads system, there most Facebook marketers have settled into systems that work. I developed my system by learning from some of the best in the industry and applying it to my own businesses.

Now, what you are watching and learning is a summary of what works, and a strategy you can immediately implement and see results. I’ve left out what doesn’t work, which is worth tens of thousands of dollars in saved marketing dollars to you!

02:46

It's important that you get some serious, immediate impact for you, your business, and your bottom line. You need early success, and you need to encourage the majority of your energy on activities that are going to drive revenue. Focus on profit producing activities that bring in sales.


I've tested a ton of methods to make sales from events to sponsorships to Google ads, Twitter ads, blogging, video marketing, Facebook advertising, print marketing, TV marketing…you name it! Absolutely nothing has created better return in most markets and industries than Facebook advertising when done right.


Even though Facebook ads can be extremely effective and cost effective, there are many strategies and tactics that are taught on Facebook ads that don't work. And, chances are that you've tried running ads on Facebook that haven't produced the results you wanted.


The good news is that there are strategies that work on Facebook. One of my all-time favorite strategies is the lead generation strategy. What I mean by lead generation is building your email list.

01:41

People are not on Facebook to shop. They are not searching for solutions to problems (that’s what Google is for). They are on Facebook to keep up with family and friends and post about things they care about. People also look for interesting articles and videos and will, occasionally, click on ads for products and services that interest them.

I use Facebook for three purposes: 1) to build an audience and social proof, 2) to convert the audience into leads, and 3) to convert leads into customers.

07:13

If you haven’t worked with this system before, it’s hard to see that it works. I can tell you my story and how it transformed my business, but you may still be skeptical, or you may at least wonder if it will work for you.

Marketing doesn’t work for a lot of people because they lack strategy, execution, great copy, or great images. They may have a terrible product or a terrible offer. They may be running the wrong offer on the wrong media, or their audience may not be engaged on that type of media. There are a ton of variables that exist in marketing. If it was easy, everyone would do it and see results.

But, when you combine a great strategy with great execution (along with great products and offers of course), you will see results.

02:54

I want you to get the most out of this book and get results from Facebook ads. Otherwise, there’s really no point in taking it!

It's important that you commit to this course and take action.

02:43

The key to your success will be in creating marketing funnels, and tracking the success of your marketing funnels from offer to purchase.

02:15

If you are looking to launch a Facebook campaign quickly that is effective, here’s an overview of the steps in the Facebook lead generation strategy. It’s divided in two parts: 1) Pre-Facebook setup and 2) Facebook setup.

Part 1: Pre-Facebook Setup

Step 1. Define your target audience.

Step 2. Determine what you are ultimately selling.

Step 3. Develop a lead magnet.

Step 4. Set up your email platform.

Step 5. Build your landing page.

Part 2: Facebook Setup

Step 6. Set up your Facebook page.

Step 7. Set up your Facebook ad account.

Step 8. Set up your conversion tracking pixels.

Step 9. Build your Facebook ad campaigns.

Step 10: Test your marketing funnel.

Step 11: Measure your results.

Step 12: Engage your list.

Section 2: Pre-Facebook Setup
03:51

Let’s start with the end in mind, the end customer that is. Who are you trying to reach, and why? Who is your ideal customer and client? What are their problems? What solutions are they looking for to solve their problems?

In order to craft great products and great lead magnet offers, you need to understand who you are trying to reach, and you need to define this target in detail.

What makes Facebook so powerful is the ability to define your audience. You can narrowly target exactly who you want to work with and who will most benefit from your product or service.

02:33

You need to know what you are selling at the end of the funnel. Your entire funnel is based on what you are selling.

No matter what you are selling, your funnel has to be compelling throughout and ultimately convert into sales.

02:55

In order to collect email addresses, you want to create a lead magnet. A lead magnet is something of value that you exchange in return for something like an email address, to attract your ideal target marketing. Generally, a lead magnet is something that offers a solution to a problem.

04:45

I want to take a second to talk about the difference between direct and indirect offers. This is important to know and understand as you setup your offers. lead magnets, and ads.

01:01

Since we are focusing on driving email leads using Facebook, you need an email marketing platform to operate as your mission control!

04:16

The only goal you have for your landing page is to collect an email address by offering to the visitor your lead magnet.


This sounds tough, right? Well, I have great news for you!


You don't have to be a programmer to build out your landing page. You don't have to spend a ton of money or time building a landing page.

05:58

Building a landing page isn't as difficult as you might think. Don't get caught spending thousands of dollars to have a web developer develop landing pages when simple tools allow you to do this yourself quickly, efficiently, and effectively to get results.


In this lecture, I will go through how to build your page in LeadPages.

03:39

A thank you page doesn't sound too important, but it's critical. This helps you track your conversion and potentially deliver your lead magnet. Again, this doesn't have to be difficult, and there are great tools out there that allow you to quickly develop thank you pages. In this lecture, I will go through how to properly set up a thank you page.


In this lecture, I will go through how to set up a landing page in detail using LeadPages.

Section 3: Facebook Setup
02:22

Setting up your Facebook business page is not difficult at all, and only takes a matter of minutes.

04:10

In this lecture I will go through in detail how to build a page like ad as the foundation of your Facebook ad campaigns.

02:03

As you can already see, there are a ton of variables that go into Facebook advertising. You have to develop a great offer, lead magnet, landing page, and ad. It all works together.

With your ad, you have images, copy, and headlines to deal with. It's important that you get your creative right so that your ad will convert! You will want to experiment with different headlines, images, and calls to action to determine which one delivers the best results.

The goal in building your ad is to make it very personal. Remember, people are on Facebook to interact and find things that interest them. So, focus on making your images, copy, and headlines very personal and engaging. Making the ad personal increases your click through rates and ultimately your conversions.

02:45

If you are just starting out in whatever business you are in, I actually recommend skipping building a website and just building a Facebook business page and landing pages to start. It's quick and easy.

00:39

Once your business page is setup and published, you will want to setup your Facebook ad account, which is straight forward.

01:31

In this lecture, I will take you through a quick overview on how to set up an ad account in Facebook.

01:25

Facebook's conversion pixels are one of the secrets to creating successful campaigns. It can help take an ad campaign from a failure to working, which means turning your audiences from likes into leads into sales into profit.

04:32

Conversion pixels are critical as they allow you to track the success of your campaign. Do not proceed without setting up conversion pixels!

01:58

Once your ad account is set up and you have your conversion pixel built, you are ready to start your first ad campaign!

12:41

The first step in building your email list is bringing in new, highly-targeted potential clients as fans on your page. This is the first step toward building trust with people. People who like your page took an affirmative step by liking your page, which means they think you have something that could be of benefit to them. This allows you to serve up articles, videos, and other valuable information in their news feed through your posts.

09:33

In the conversion campaign, you are simply focusing on an ad for your lead magnet in order to drive traffic to a landing page and convert them to an email. As you build page likes through your promotion campaign, you will drive more traffic and more opt ins.

02:01

Second, you should run conversion campaigns to people who like your page.

In the conversion campaign, you are simply focusing on an ad for your lead magnet in order to drive traffic to a landing page and convert them to an email. As you build page likes through your promotion campaign, you will drive more traffic and more opt ins.

02:24

Once you've fully built out your funnel, I recommend that you go through it a couple of times and ask a couple of others to go through it with you as well.

This will allow you to correct any issues that you may find in your funnel from errors in copy and grammar to broken links. When you build out a landing page that delivers a lead magnet, you want to make sure that everything flows seamlessly. You want to make sure that all of the right switches are flipped.

I recently downloaded a lead magnet from a fairly well recognized marketing expert. Unfortunately, he didn't have everything setup to deliver the lead magnet properly. It wasn't a huge deal because he corrected it, but only after several negative comments and a little embarrassment. It's definitely not the end of the world, and for him it's easily corrected. But if you're just starting out and haven't built the goodwill of your audience, my recommendation is to make sure that everything works correctly. You owe it to yourself and to your audience.

Make sure to test your funnel on both mobile and desktop to see how everything looks and flows on each. Today, roughly 60% to 70% of your clicks will come from mobile or tablets. If your site is not optimized for phones and tablets, you will miss out on conversions. Once somebody has clicked off of your site and moved on, they may or may not be served that ad again. You should always assume that you have one chance to capture that lead.

03:14

This information is critical to determine whether or not you are making money from your campaign. It also gives you the data you need to optimize. For example, if you have a high click rate but low conversion rate, there may be an issue with your landing page or LeadMagnet. If you have a high conversion rate, but low conversion on your offer, there is likely some issue with your offer or some discrepancy or inconsistency between your LeadMagnet and offer.

04:58

Once you start getting people opting in to your list, you need to engage them through email and become a great email marketer.

The topic of email marketing is broad. I was trying to keep the focus of this course on building your list, so a full rundown of email marketing is out of the scope.

But here, are a couple of tips on email marketing to get you going.

Section 4: Conclusion
01:38

Now, it's up to you to implement this system in your own business.


I've done the best I possibly can to outline a system that works. The system is simple, and in no way is it a comprehensive Facebook marketing plan. This is a system that is designed to get you immediate results by focusing on one thing: converting traffic to email addresses and convert email addresses to purchasers of your products and services.


As you build your Facebook presence, your email list, and your business, you will want to begin implementing other Facebook strategies and tactics. You can use Facebook to retarget website visitors, directly promote products and services, promote blog posts and guest posts, and more. Really, there are endless options you have with Facebook marketing.


You will begin seeing information about Facebook. You will be tempted to dive into additional strategies quickly. As you get noticed, you will be lured by marketing firms, advertising agencies, and web development firms that promise you better results and better conversions. You will be tempted to say yes.


I've worked with business who used this method, got results, and then got distracted by shiny objects and promises of bigger and better. Then after months or years of frustration, they were right were right back where they started.

I can't promise you that you will get the same results I've had from this system, but I can promise you that focusing on implementing this system will help you grow your email list and create a sustainable business that lasts for years to come.

Section 5: Resources

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Instructor Biography

Lea Bailes, Entrepreneur and Marketing Expert

Lea Bailes is a well recognized entrepreneur and strategist. He was named a Rising Star by the Kansas City Business Magazine for 2013 for his efforts in entrepreneurship and marketing and advertising.

His years of startup and business experience led him to found Lea Bailes Digital, a boutique marketing firm with world-class expertise using digital marketing and advertising to grow businesses profitably.

With his real-world business experience, constant learning in the area of marketing and advertising, strategic mind, and desire to drive results, you can be assured that your business is in good hands.

He works mainly with startups and businesses in Kansas City in Dallas across multiple industries. He consults in the areas of digital marketing, Facebook marketing, go-to-market strategies, crowdfunding, ad product launches. He is a co-founder of the successful startup, Sock 101, an online retailer of designer socks for men and women.

Bailes was previously CEO of a Kansas City area business and managed revenues in excess of $10 million, locations across four states, and over 100 employees. Bailes graduated from Baylor University with a BBA in Accounting, cum laude, and from Baylor Law School with a Juris Doctorate, cum laude.

His passion lies in helping people launch and grow successful businesses.

Outside of work, Bailes is a pilot, avid backpacker, skiier and wine lover.

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