7 Tricks To Instantly Book More Photography Clients

Learn how to use persuasion triggers to book more clients and grow your photography business
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  • Lectures 7
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Are you struggling to get photography clients?

Do people seem interested in your services but don't seem to be booking?

I know how you feel, I've been there.

Leads would come in the door but they would end up telling me I was "too expensive" or "they'd think about it."

Then I learned about 7 persuasion principles that completely changed my life and business.

My name is Ben Hartley and I want to teach you how to grow your photography business using persuasion triggers.

Why am I qualified to teach this course?

  • I built photography business from zero to 400k/yr
  • My work has been featured on CreativeLive, The Today Show, and The Huffington Post
  • Voted #1 wedding photographer in Ohio by the Fearless Photographers organization

These 7 psychological tricks can be applied to ANY photography business to INCREASE your bookings and revenue.

This course is broken down into 7 videos, with each video following the same structure.

First we'll define the persuasion trigger each video is about.

Next I'll provide an example of this trigger outside of the photography industry.

Then I'll give an example of how I implemented that persuasion trigger within my own wedding photography business to book more clients and increase my revenue.


What are the requirements?

  • Student should have their own photography business
  • Students should have basic knowledge of photography and equipment
  • Students should have access to a professional camera

What am I going to get from this course?

  • Increase the average order value of your services using the contrast principle
  • Create a selling environment that will make your potential customers more likely to book you using the rule of reciprocation
  • Use proven phone and email scripts to make leads commit to the idea of hiring you before you even meet with them by utilizing the consistency trigger
  • Increase the status and trustworthiness of your brand using social proof
  • Position yourself as local industry leader using the authority principle
  • Make clients take action using the scarcity trigger

What is the target audience?

  • The information in this course is taught through the perspective of a wedding photographer, but the material can be applied to anyone who is trying to earn money with photography.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The 7 Persuasion Triggers
Introduction / Contrast Trigger
Reciprocation Trigger
Consistancy Trigger
Social Proof Trigger
Liking Trigger
Authority Trigger
Scarcity Trigger

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Instructor Biography

Ben Hartley, Photography Educator

Hi there,

I'm a wedding photographer and educator based out of Columbus, OH.

My work has been featured on CreativeLive, The Today Show, The Huffington Post, and I was voted the #1 wedding photographer in Ohio by the fearless organization.

I photograph some of the most beautiful weddings in the world and teach others how they can do the same.

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Start Learning Now