Freelancing: Launching Your Career as a Freelancer from Eazl

Free yourself to grow a meaningful business doing what you love as a solo entrepreneur or freelancer.
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  • Lectures 37
  • Contents Video: 1.5 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

Join One of the Web's Leading Professional Development Communities!

Course Version 2.2 fresh as of Aug. 28, 2015

Learn Skills & Power Your Successful Freelance Business or Startup

Free yourself to grow a meaningful business doing what you love as a solo entrepreneur or freelancer. Tailored to the needs of creative people, developers, and consultants, this course includes real, practical tools including 30 beautifully-designed HD video modules, guides on customer contracts, drafting proposals, business planning, and more, and interviews with already-successful freelancers working in design, web development, and consulting.

Build Your Winning Strategy

During the course, you'll develop a customized strategy that will power the growth of your business. As you learn topics like customer intelligence, product design, sales in the web 2.0 world, and strategic service design, you'll apply your knowledge and power your business strategy. This course is not a “get rich quick" scheme--it is for people who have real ambition to make money doing what they love on their own terms.

Lifetime Access to a Supportive Community and Updated Content

After enrolling in this course, you'll have lifetime access to:

  • The Eazl community on Udemy & Facebook, a community of 30,000+ ambitious people worldwide. You will also have access to free professional development events.
  • Regularly updated content: As the platforms used in this course (Podio, Google Alerts, etc.) evolve, this content evolves with it.

Version Update Journal

What's new in version 2.1?

  • You now have access to the Eazl Marketing Mastermind Group! In March 2015, Eazl built a flagship Growth Hacking course in partnership with Udemy. Now, participants in the freelancing course have access to the Marketing Mastermind Group that's shared with the Growth Hacking Masterclass. Use the Marketing Mastermind Group to refine your marketing strategies, get feedback on branding questions, and collaborate with smart marketers!

What's new in version 2.2?

  • We've added two lectures linking to EazlVlogs that address issues surrounding social proof and personal branding on social media platforms! Enjoy!

What are the requirements?

  • You should be somewhat familiar with the very basics of business.

What am I going to get from this course?

  • Design your business offering using knowledge about your customers.
  • Build credibility with the right audiences for your business.
  • Implement and use a customer relationship management (CRM) system tailored to the needs of entrepreneurs.
  • Generate sales leads and nurture them through your sales cycle.
  • Price your offerings, draft winning proposals, and navigate contracting with clients.

What is the target audience?

  • This course is for aspiring entrepreneurs, educated people living in geographies without adequate job opportunities, virtual workers looking to grow their business, and freelancers of all kinds (e.g. graphic artists, developers, consultants, etc.).
  • This course is not about "get rich quick" schemes and does not pretend to show you how to make money without working. It is for serious businesspeople looking to develop sustainable careers as entrepreneurs, freelancers, virtual workers, or small business owners.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

[Trailer] The Solo Startup: Design & Launch a Freelance / Virtual Business
Preview
00:57
Access to the Private Facebook Group
Preview
Article
Section 1: Find Your Tribe, Design a Compelling Product or Service, and Price Your Offering
Welcome: Course Mission, Platform, & First Section [Business Case Template Here]
Preview
04:55
How to Find Your Tribe
Preview
02:18
Quiz: Tribes
2 questions
Using Customer Knowledge to Make Better Decisions
01:43
09:27

You can find Melissa on LinkedIn® and check out her book at this link.

How to Think About Specialization and Scope
02:20
Case Study: Melissa's Choice
1 question
02:46

Much of the thinking in this module is built on the ideas of Dr. Karl Ulrich, a professor of innovation at the University of Pennsylvania's Wharton School of Business. You can see a brief introduction to product design by him at this link.

02:24

You might be thinking "how do I find these customers to interview?" Using a tool like LinkedIn (and others), you can find people who are likely interview targets, connect with them, and ask for a chat. It is important to focus on sending 40 to 60 connection requests, because many people will not get back to you. Those who do are likely to be open to networking and good sources of information.

An Introduction to Pricing Strategies
01:14
How to Find the Market Value of Your Time
02:09
PowerUp: Get Yourself a Good Timer Application
Article
Section 2: Business Development for Freelancers in the Web 2.0 World
A Modern Approach to Sales
02:48
How to Design Your Business Development System
Preview
01:50
Good Networking: Giving and Receiving in Online Communities
02:47
From the Vlog: On Buying Social Media Followers
Article
Business Development and Online Communities
3 questions
The FOX System for Generating More Leads
01:38
EazlViews: Darcy Schatz, Owner of Organized Today
07:14
SideBYSide: Automating the Delivery of Leads
01:34
Section 3: Career Hack: Your Relationship Management System
Getting Good at Mass Relationship Management is a HUGE Source of Power
01:50
Networking Ninja Training: An Intro to CRM
01:38
SideBYSide: Let's Set Up a Basic CRM System with Podio
03:45
How to Nurture Leads [Guide to Following Up with Leads Here]
02:25
Using CRM Strategies to Nurture Your Leads Over Time
2 questions
SideBYSide: Adding a Lead and Automating the Delivery of a Follow Up Reminder
03:18
Section 4: Let's Build Your Portfolio and Getting Your Key Marketing Components Ready
Let's Take Action Steps Towards Getting Your First Clients
02:02
Using the DAG System: How to Prove to Clients that You're Good
02:22
How to Use "Informal Chats" to Network with Potential Clients
03:01
How to Use Social Proof So You Don't Look Like a Risky Bet to Clients
02:16
From the Vlog: Two Recipes for Getting LinkedIn Recommendations
Article
Getting Social Proof
2 questions
04:39

Check out Laura's website at yesterdaynight.com.

Section 5: Dude, It's All About the Service Design
Want to Make Your Life Easy? Invest in Your Service Design.
01:25
How to Close More Deals in an Ethical, Positive Way
02:06
Let's Talk About Writing Good Proposals
02:50
Contracts: How to Draft Your Letters of Agreement
01:33
Let's Make Sure You Get Paid (This One's Important)
00:58
Your Service Design
3 questions
Section 6: Bringing it All Together with Your Business Case
01:28

While Eazl's business case is more-fully developed than the one you have developed, it is a good reference for you to use as you develop yours. Compare notes--how did we define our "tribe?" What is our sales strategy?

To connect with Davis, find him:

On LinkedIn® // @pdavisjones // via Email

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Instructor Biography

Davis Jones, Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 50,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Instructor Biography

Team Eazl, Supporting Ambition Everywhere

You're ambitious and ready to make a difference. Team Eazl is here to support your drive to succeed with career hacks, data-driven strategies, and digital tools that help you get where you're going faster. You can always reach out to the team at care {at} eazl {dot} co.

Instructor Biography

Team Eazl, A community for the ambitious.

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