Freelancing: Launching Your Career as a Freelancer from Eazl
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Freelancing: Launching Your Career as a Freelancer from Eazl

Free yourself to grow a meaningful business doing what you love as a solo entrepreneur or freelancer.
4.6 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,574 students enrolled
Last updated 8/2017
English [Auto-generated]
Current price: $10 Original price: $45 Discount: 78% off
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  • 1.5 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design your business offering using knowledge about your customers.
  • Build credibility with the right audiences for your business.
  • Implement and use a customer relationship management (CRM) system tailored to the needs of entrepreneurs.
  • Generate sales leads and nurture them through your sales cycle.
  • Price your offerings, draft winning proposals, and navigate contracting with clients.
View Curriculum
  • You should be somewhat familiar with the very basics of business.

Join One of the Web's Leading Professional Development Communities!

Course Version 2.2 fresh as of Aug. 28, 2015

Learn Skills & Power Your Successful Freelance Business or Startup

Free yourself to grow a meaningful business doing what you love as a solo entrepreneur or freelancer. Tailored to the needs of creative people, developers, and consultants, this course includes real, practical tools including 30 beautifully-designed HD video modules, guides on customer contracts, drafting proposals, business planning, and more, and interviews with already-successful freelancers working in design, web development, and consulting.

Build Your Winning Strategy

During the course, you'll develop a customized strategy that will power the growth of your business. As you learn topics like customer intelligence, product design, sales in the web 2.0 world, and strategic service design, you'll apply your knowledge and power your business strategy. This course is not a “get rich quick" scheme--it is for people who have real ambition to make money doing what they love on their own terms.

Lifetime Access to a Supportive Community and Updated Content

After enrolling in this course, you'll have lifetime access to:

  • The Eazl community on Udemy & Facebook, a community of 30,000+ ambitious people worldwide. You will also have access to free professional development events.
  • Regularly updated content: As the platforms used in this course (Podio, Google Alerts, etc.) evolve, this content evolves with it.

Version Update Journal

What's new in version 2.1?

  • You now have access to the Eazl Marketing Mastermind Group! In March 2015, Eazl built a flagship Growth Hacking course in partnership with Udemy. Now, participants in the freelancing course have access to the Marketing Mastermind Group that's shared with the Growth Hacking Masterclass. Use the Marketing Mastermind Group to refine your marketing strategies, get feedback on branding questions, and collaborate with smart marketers!

What's new in version 2.2?

  • We've added two lectures linking to EazlVlogs that address issues surrounding social proof and personal branding on social media platforms! Enjoy!
Who is the target audience?
  • This course is for aspiring entrepreneurs, educated people living in geographies without adequate job opportunities, virtual workers looking to grow their business, and freelancers of all kinds (e.g. graphic artists, developers, consultants, etc.).
  • This course is not about "get rich quick" schemes and does not pretend to show you how to make money without working. It is for serious businesspeople looking to develop sustainable careers as entrepreneurs, freelancers, virtual workers, or small business owners.
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Curriculum For This Course
38 Lectures
[Trailer] The Solo Startup: Design & Launch a Freelance / Virtual Business
2 Lectures 01:18
Find Your Tribe, Design a Compelling Product or Service, and Price Your Offering
10 Lectures 29:35

Quiz: Tribes
2 questions

Using Customer Knowledge to Make Better Decisions

You can find Melissa on LinkedIn® and check out her book at this link.

EazlViews: Melissa Geissinger, President of WIMP

How to Think About Specialization and Scope

Case Study: Melissa's Choice
1 question

Much of the thinking in this module is built on the ideas of Dr. Karl Ulrich, a professor of innovation at the University of Pennsylvania's Wharton School of Business. You can see a brief introduction to product design by him at this link.

How to Interview Your Customers [Interview Support Documents Here]

You might be thinking "how do I find these customers to interview?" Using a tool like LinkedIn (and others), you can find people who are likely interview targets, connect with them, and ask for a chat. It is important to focus on sending 40 to 60 connection requests, because many people will not get back to you. Those who do are likely to be open to networking and good sources of information.

CCMM: The Fundamentals of eNetworking [Guide to eNetworking Here]

An Introduction to Pricing Strategies

How to Find the Market Value of Your Time

PowerUp: Get Yourself a Good Timer Application
Business Development for Freelancers in the Web 2.0 World
7 Lectures 17:57
A Modern Approach to Sales

Good Networking: Giving and Receiving in Online Communities

From the Vlog: On Buying Social Media Followers

Business Development and Online Communities
3 questions

The FOX System for Generating More Leads

EazlViews: Darcy Schatz, Owner of Organized Today

SideBYSide: Automating the Delivery of Leads
Career Hack: Your Relationship Management System
5 Lectures 12:56
Getting Good at Mass Relationship Management is a HUGE Source of Power

Networking Ninja Training: An Intro to CRM

SideBYSide: Let's Set Up a Basic CRM System with Podio

How to Nurture Leads [Guide to Following Up with Leads Here]

Using CRM Strategies to Nurture Your Leads Over Time
2 questions

SideBYSide: Adding a Lead and Automating the Delivery of a Follow Up Reminder
Let's Build Your Portfolio and Getting Your Key Marketing Components Ready
6 Lectures 14:34
Let's Take Action Steps Towards Getting Your First Clients

Using the DAG System: How to Prove to Clients that You're Good

How to Use "Informal Chats" to Network with Potential Clients

How to Use Social Proof So You Don't Look Like a Risky Bet to Clients

From the Vlog: Two Recipes for Getting LinkedIn Recommendations

Getting Social Proof
2 questions

Check out Laura's website at

EazlViews: Laura Texter, Costume Designer in New York City
Dude, It's All About the Service Design
5 Lectures 08:52
Want to Make Your Life Easy? Invest in Your Service Design.

How to Close More Deals in an Ethical, Positive Way

Let's Talk About Writing Good Proposals

Contracts: How to Draft Your Letters of Agreement

Let's Make Sure You Get Paid (This One's Important)

Your Service Design
3 questions
Bringing it All Together with Your Business Case
2 Lectures 01:49

While Eazl's business case is more-fully developed than the one you have developed, it is a good reference for you to use as you develop yours. Compare notes--how did we define our "tribe?" What is our sales strategy?

To connect with Davis, find him:

On LinkedIn® // @pdavisjones // via Email

An Invitation to Share Your Story with Us [Eazl Business Case Here]

Connect and Share
Discount Codes + Information about VIP Support
1 Lecture 00:55
Access to Discount Codes and Eazl's VIP Support Team
About the Instructor
Davis Jones, MBA
4.4 Average rating
4,462 Reviews
50,662 Students
18 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Publishing
4.4 Average rating
4,344 Reviews
50,038 Students
16 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2017

Publisher of unique, high quality, and researched content for all things career and business.

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

We strive to provide the highest quality education outside of universities in order to empower the individual to be more in life, in business, and in their career. We help our students invest in themselves. 

Ludell Jones
4.4 Average rating
4,303 Reviews
49,556 Students
14 Courses
CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the Marketing Director of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy, content, and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School (Ranked #1 in France and #9 in the World) in Sophia Antipolis , France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.