Fiction Marketing - Amazon Kindle Launch Plan

Fiction Publishing Tactics That Actually Work for Self Published Authors
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187 students enrolled
Instructed by Charity Cason Business / Strategy
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

Almost 2,000 happy students are taking my courses right now!

** Updated February 2015 **

So, you're getting ready to launch your first Amazon Kindle book. OR, you've launched books without much success and you're at a loss as to how to get SALES on your books!

Listen, writing a book is hard work! You put blood - well, maybe not actual blood - sweat and tears into writing those words, so you want someone (or lots of someones) to read them, right?

Unfortunately, many authors go belly up when their book is published. Why? There's one main reason that I've seen as I've taught thousands of people how to self publish their books - LACK OF MARKETING.

Either they don't understand HOW to market effectively OR they don't even try. In order to be truly successful, you must learn how to properly LAUNCH and MARKET your books!

In this course, I'm going to give you idea after idea that you can easily and quickly implement before and during your book launch. You won't have to guess what to do because all of the ideas will be right there waiting for you to use!

To get started, simply click the TAKE THIS COURSE button at the top right of this page!

What are the requirements?

  • Understand how to self-publish a book
  • Internet access
  • Social media accounts

What am I going to get from this course?

  • Develop a workable launch plan for their self-published books
  • Understand which launch tactics are available to them
  • Create a launch calendar with tasks that actually propel sales of their book

Who is the target audience?

  • Anyone interested in self-publishing
  • Anyone who already has a book published and will publish more books
  • Anyone who is about to publish their first book

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started - Watch These Videos First
How to Use This Course
How to Get Help When You Need It
Section 2: How Amazon Helps You Launch Books
It All Starts With Your Pricing Strategy
Amazon Pre-Order
Kindle Countdown Deals
Section 3: Using Social Media for Launches
Social Media Considerations
Viral Images
Facebook Marketing - Doing It The Effective Way
Facebook Ads - What You Need to Know
Facebook Ads - LIVE Example
Audience Insights - The Secret to Super Targeting
Lookalike Audiences - Underused and Super Powerful
Twitter Marketing - Effective Tactics
Section 4: Giveaways
The Power of Giveaways
LIVE Giveaway Examples
Section 5: The Power of Using the Internet
Guest Blogs - How to Make Them Work For You
Blog Tours to Build Buzz
Your Own Blog - What Can You Do?
Section 6: Other Sites to Use During a Launch
How Reporters Can Help You Out
Paid Ads
Goodreads Tactics That Work
Online Courses to Drive Sales
Slideshare Secrets
Section 7: Your Own Marketing Funnel
Powerful Incentives You Can Offer
How to Use Incentives
Landing/Squeeze Pages
Example Squeeze/Landing Page Setup
Your Mailing List
Section 8: Advanced Marketing Tactics
ARC and Street Teams
Webinars for Non-Fiction
Book Trailers - Worth it or Not?
Book Launch Party
Press Releases - Useful Now or Sales Dinosaur?
Section 9: What To Do Next...
Marching Orders
Sample Launch Checklist
2 pages

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Instructor Biography

Charity Cason, Home Business Expert, Bestselling Author & Online Trainer

I love to help people make more money and change their lives!

As a trained Journalist, Bestselling Author and Online Business trainer, my job everyday is to help people change their lives and their businesses by harnessing the immense power of the Internet to their advantage.

Whether it's learning to self publish your own books or learning how to become a successful Facebook marketer, my goal is to present quality courses that are easy to understand and, more importantly, easy to implement quickly!

Learn from someone who DOES what she teaches!

That's right! Everything I teach about, I actually do in my own businesses. Yes, I said businesses, as in plural. I run multiple businesses with my husband from home, and we have done that for many years.

My businesses include things like running a busy ghostwriting team, writing and publishing bestselling fiction and non-fiction books under a variety of pen names, selling on eBay, selling on Amazon and much more.

I believe in multiple streams of income!

My gift from God is the ability to learn new things that can make people real money and being able to easily explain those tactics to just about anyone.

My desire is for you to have all of your dreams of abundance come true, and that starts with understanding all of the ways to make money online the right way.

So, who am I?

My background is as varied as my businesses! Here's a taste...

  • Degree in Broadcast Journalism

  • Worked at CNN World Report

  • Online TV Reporter/Anchor for TV show "Lawmakers" on Georgia Public Television, covering the legislative session in Atlanta

  • Newspaper Reporter

  • AM Radio show host

I've always loved telling the story and getting information to people quickly and accurately.

After leaving the Journalism field, I went into real estate for 15 years. During that time, I was a multi-million dollar producing agent, becoming the top listing agent in my office time and time again. I spent 5 years as a corporate real estate broker where I managed over 2,500 agents and taught real estate classes to hundreds of students.

When I left the real estate field, I decided to expand my home businesses, and that is where I am today!

In the last several years, I've written thousands of articles for private business clients, as well as countless books to help build client credibility. In addition, I've written multiple bestselling fiction books under two pen names that has resulted in well over 100,000 books sold since 2012.

My social media base for my pen names is over 10,000 fans, and I've now published close to 30 books, many with bestseller status.

I've created countless info products that have sold well to business people all over the globe, and my private Facebook mastermind groups have been a popular addition to my business as well.

As you can see, I'm well versed on teaching people to create multiple streams of passive income, and I want to teach you too!

Ready to start learning?
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