Adwords Secrets from an Industry Insider
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Adwords Secrets from an Industry Insider

Learn the tips and tricks that fortune 500 companies and successful startups use to ramp up their revenue with Adwords.
4.1 (80 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,496 students enrolled
Created by Justin Baker
Last updated 3/2015
English
Current price: $10 Original price: $100 Discount: 90% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Increase the CTR on your search ads by more than 20%
Increase your profits from adwords by more than 25%
Identify keywords that are wasting your money and remove them
View Curriculum
Requirements
  • No requirements to get started
Description

Do you want to know how big agencies use Adwords to create millions of dollars for fortune 500 companies like Gatorade, Allstate Insurance, Apple, Mercedez-Benz, Cisco Systems and many others?

Would you like to get the scoop on the paid search tactics that one startup used to grow from 3 employees to 23 employees in just two years and raise $12 million in venture capital?

For the first time a veteran of the online marketing world will show you all that and more.

In this course you get access to:

    - Exhaustively tested ad copy strategies that have generated millions of dollars for fortune 500 companies.

    - Hard data from Adwords campaigns that shows what works and what doesn't.

    - Expert answers to your most important questions.

    - Promo codes that will let you get hundreds of dollars of free traffic from companies like Google, Yahoo, Bing, Facebook, Twitter, Amazon and more.

Normally you would have to spend over $10,000 at a big agency to get these kind of money making insights, but for the first time they can be yours for free.

Who is the target audience?
  • Small business owners and entrepreneurs
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 40 Lectures Collapse All 40 Lectures 03:38:19
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Introduction
2 Lectures 03:53

See how the course is laid out.

Preview 01:04

The three most important take aways for small businesses.

Preview 02:49
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Adwords Basics
8 Lectures 32:52

Get a proper introduction already.

Preview 02:19

Adwords is amazing at some things and terrible at others. Do you know which is which?

Pros and Cons
04:51

Learn how Google's auction system has evolved over the years from its first simple version to todays complex algorithm.

Here is a link to an 8 minute video created by their chief economist that further explains the topic: https://www.youtube.com/watch?v=PjOHTFRaBWA

Auction System
02:13

Learn the basic principles of writing great search ad copy.

Ad Copy
03:54

Google offers simple, effective budgeting and billing tools. Let's check them out!

Budgeting and Billing
03:11

Account structure sounds boring, but it is super important. Great structure can get you the same amount of traffic at less than half the price paid by an account with poor structure.

Account Structure
06:49

Match types help you get your ads to show up for relevant keywords so you don't have to think of the thousands of keywords people might type in to search for your product.

Match Type
04:56

Quiz on keyword match types.

Match Type Quiz
4 questions

If you haven't seen adwords yet check this out!

What Does Adwords Look Like?
04:39
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Intermediate Adwords
11 Lectures 48:05

There is more to search traffic than just Google.com. Find out what else there is in this video.

Search Partners Network
02:40

Hint: It doesn't work well.

Don't waste a bunch of money learning the hard way. Watch this video instead!

GDN
05:16

Ever wonder why you keep seeing ads for sites you have visited recently? Find out how that works in this video.

Remarketing
04:22

Wake Up!

Wake Up!
01:10

Learn how to make sure that only people in your geographic area see your ad.

Geo Targeting
06:53

Holy money making Batman!

Find out how to make your ad stand out with all the bells and whistles Google allows.

Ad Extensions
09:47

Find out how you can get all the killer keywords that will provide the high ROI you want.

Keyword Research
05:19

It's actually the best help section of any website or product I have ever seen.

Google's Help Section
02:45

Get your science on.

Learn how to test your way to winning ad copy.

A|B Testing
03:01

Extensions Everywhere!

Extensions!
00:48

Google Analytics is free and it is awesome. Get an introduction on how it works.

Google Analytics Walk Through
06:04
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Industry Insider Secrets
11 Lectures 01:30:30

80% of basketball is driblling, passing, and shooting. 360 dunks don't win games. Search works the same way. Learn the basics that you need to master to be successful.

Basics, Basics, Basics
06:08

Customer wants are different from customer needs. Wants drive sales.

Preview 06:40

See the best ways to measure results at any small business without spending a lot of money.

Measuring Results
10:52

Oh you thought the keywords you entered into Adwords were the ones people where clicking on? Think again, that is just the tip of the iceberg.

Real Keywords
05:12

Don't Be A Victim!

Yahoo and Bing rip-off beginners who don't know about these scammy tactics that they use to sell you worthless traffic.

Yahoo/Bing Ripoffs
05:12

Top secret. Don't tell anybody you heard this stuff from me.

Secret Tricks
12:29

To buy or not to buy. That is the question.

Brand Terms
03:32

Don't make these mistakes that are costing small businesses thousands of dollars a month.

Bad Ads
17:02

Be a winner. Make a great ad.

Great Ads
08:59

Do you know the difference? You will after you watch this video.

Bad vs Good Keywords
07:46

The inside story on how Google became so successful in the first place and where they are going.

Google's History
06:38
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Deep Secrets
3 Lectures 19:04

This is the stuff they don't want you to know.

Google's Deep Secrets
04:21

I really hope I don't get sued over this video.

Ad Agency Deep Secrets
07:56

This is where people stop being polite and start getting real.

Marketing's Deep Secrets
06:47
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Hiring Help
3 Lectures 20:54

Do you like spending boatloads of money on potential boondoggles? Then you will love ad agencies.

Agencies
09:50

If you are ready to commit to a $60,000 or higher annual expense this is a great solution.

Full Time Employees
06:47

Good luck finding a good one.

Freelancers
04:17
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Conclusion
1 Lecture 01:01
Conclusion
01:01
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Appendix
1 Lecture 00:00

Get hundreds of dollars in free credits from major companies.

Free Advertising Credits
2 pages
About the Instructor
Justin Baker
4.1 Average rating
79 Reviews
4,496 Students
1 Course
Online Advertising Expert

I got a business degree from the University of Wisconsin-Madison where I majored in marketing in December 2006. Then I worked at the job site Monster for three years doing online marketing. Then I worked at a website called ForSaleByOwner for a year where I managed a $1.5 million adwords budget and did online marketing.

Then I joined a 3 person start up website called ParkWhiz where I managed all their online marketing and helped them grow from 3 employees to 23 employees in 2 years.

Then I took a job at a big digital advertising agency called Resolution Media where I managed a team of digital marketers.