Adwords Secrets from an Industry Insider

Learn the tips and tricks that fortune 500 companies and successful startups use to ramp up their revenue with Adwords.
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  • Lectures 40
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

Do you want to know how big agencies use Adwords to create millions of dollars for fortune 500 companies like Gatorade, Allstate Insurance, Apple, Mercedez-Benz, Cisco Systems and many others?

Would you like to get the scoop on the paid search tactics that one startup used to grow from 3 employees to 23 employees in just two years and raise $12 million in venture capital?

For the first time a veteran of the online marketing world will show you all that and more.

In this course you get access to:

    - Exhaustively tested ad copy strategies that have generated millions of dollars for fortune 500 companies.

    - Hard data from Adwords campaigns that shows what works and what doesn't.

    - Expert answers to your most important questions.

    - Promo codes that will let you get hundreds of dollars of free traffic from companies like Google, Yahoo, Bing, Facebook, Twitter, Amazon and more.

Normally you would have to spend over $10,000 at a big agency to get these kind of money making insights, but for the first time they can be yours for free.

What are the requirements?

  • No requirements to get started

What am I going to get from this course?

  • Increase the CTR on your search ads by more than 20%
  • Increase your profits from adwords by more than 25%
  • Identify keywords that are wasting your money and remove them

Who is the target audience?

  • Small business owners and entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

See how the course is laid out.


The three most important take aways for small businesses.

Section 2: Adwords Basics

Get a proper introduction already.


Adwords is amazing at some things and terrible at others. Do you know which is which?


Learn how Google's auction system has evolved over the years from its first simple version to todays complex algorithm.

Here is a link to an 8 minute video created by their chief economist that further explains the topic:


Learn the basic principles of writing great search ad copy.


Google offers simple, effective budgeting and billing tools. Let's check them out!


Account structure sounds boring, but it is super important. Great structure can get you the same amount of traffic at less than half the price paid by an account with poor structure.


Match types help you get your ads to show up for relevant keywords so you don't have to think of the thousands of keywords people might type in to search for your product.

4 questions

Quiz on keyword match types.


If you haven't seen adwords yet check this out!

Section 3: Intermediate Adwords

There is more to search traffic than just Find out what else there is in this video.


Hint: It doesn't work well.

Don't waste a bunch of money learning the hard way. Watch this video instead!


Ever wonder why you keep seeing ads for sites you have visited recently? Find out how that works in this video.


Wake Up!


Learn how to make sure that only people in your geographic area see your ad.


Holy money making Batman!

Find out how to make your ad stand out with all the bells and whistles Google allows.


Find out how you can get all the killer keywords that will provide the high ROI you want.


It's actually the best help section of any website or product I have ever seen.


Get your science on.

Learn how to test your way to winning ad copy.


Extensions Everywhere!


Google Analytics is free and it is awesome. Get an introduction on how it works.

Section 4: Industry Insider Secrets

80% of basketball is driblling, passing, and shooting. 360 dunks don't win games. Search works the same way. Learn the basics that you need to master to be successful.


Customer wants are different from customer needs. Wants drive sales.


See the best ways to measure results at any small business without spending a lot of money.


Oh you thought the keywords you entered into Adwords were the ones people where clicking on? Think again, that is just the tip of the iceberg.


Don't Be A Victim!

Yahoo and Bing rip-off beginners who don't know about these scammy tactics that they use to sell you worthless traffic.


Top secret. Don't tell anybody you heard this stuff from me.


To buy or not to buy. That is the question.


Don't make these mistakes that are costing small businesses thousands of dollars a month.


Be a winner. Make a great ad.


Do you know the difference? You will after you watch this video.


The inside story on how Google became so successful in the first place and where they are going.

Section 5: Deep Secrets

This is the stuff they don't want you to know.


I really hope I don't get sued over this video.


This is where people stop being polite and start getting real.

Section 6: Hiring Help

Do you like spending boatloads of money on potential boondoggles? Then you will love ad agencies.


If you are ready to commit to a $60,000 or higher annual expense this is a great solution.


Good luck finding a good one.

Section 7: Conclusion
Section 8: Appendix
2 pages

Get hundreds of dollars in free credits from major companies.

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Instructor Biography

Justin Baker, Online Advertising Expert

I got a business degree from the University of Wisconsin-Madison where I majored in marketing in December 2006. Then I worked at the job site Monster for three years doing online marketing. Then I worked at a website called ForSaleByOwner for a year where I managed a $1.5 million adwords budget and did online marketing.

Then I joined a 3 person start up website called ParkWhiz where I managed all their online marketing and helped them grow from 3 employees to 23 employees in 2 years.

Then I took a job at a big digital advertising agency called Resolution Media where I managed a team of digital marketers.

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