Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Hi, I’m Jeremy Hermanns, and I’m a search engine marketing (SEM) expert. I’ve been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college.
After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by
I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’m the VP of Marketing at Onestop, a marketing and design solution for over 40 major ecommerce companies.
As an SEM expert, I can tell you that Google AdWords is the premier source for advertising on the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine. In this course, we’ll be breaking down the process and tools you need to create a campaign, AdWords campaign management, and promote your business by adwords optimization. I’ll walk you through setting up an account, building your first campaign and understanding the hierarchy of AdWords so that you can really start gaining traffic. Let’s begin with AdWords campaign management and AdWords optimization!
Not for you? No problem.
30 day money back guarantee
Learn on the go.
Desktop, iOS and Android
Certificate of completion
|Section 1: Getting Started|
Running A Successful Campaign!
The 5 Ad Types
Creating Ad Groups
|Section 2: Keywords|
Other Essential Keyword Tools
|Section 3: Going Deeper|
Top 10 Key Terms
Ad Writing Tips
7 Elements Of A Winning Landing Page
|Section 4: Advanced Tools|
Docstoc Videos were designed to walk entrepreneurs through starting, running, promoting and growing a small business. All courses are produced in-house, and feature experienced founders, investors and industry experts from companies including Google, Betterworks, and Rustic Canyon Ventures. Our goal is to provide comprehensive, clear and original approaches to help your business thrive.
Docstoc is the premier online destination to start, grow and manage small businesses. It hosts the best quality and widest selection of professional documents (over 30 million), and resources including articles, videos, & productivity tools to make every small business better. Docstoc is a top 500 most tracked website worldwide and has over 25 million registered users. It offers a vast collection of free resources & provides a monthly membership which unlocks its widest selection of preium content.
Hours of video content