AdWords: Running a Successful Campaign

Build your first campaign and understand the hierarchy of AdWords, learn adwords campaign management and optimization.
Instructed by Docstoc Videos
  • Lectures 20
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Hi, I’m Jeremy Hermanns, and I’m a search engine marketing (SEM) expert. I’ve been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college.

After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by


I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’m the VP of Marketing at Onestop, a marketing and design solution for over 40 major ecommerce companies.

As an SEM expert, I can tell you that Google AdWords is the premier source for advertising on the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine. In this course, we’ll be breaking down the process and tools you need to create a campaign,  AdWords campaign management, and promote your business by adwords optimization. I’ll walk you through setting up an account, building your first campaign and understanding the hierarchy of AdWords so that you can really start gaining traffic. Let’s begin with AdWords campaign management and AdWords optimization!

What am I going to get from this course?

  • Over 20 lectures and 2 hours of content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Getting Started
Running A Successful Campaign!
1 page
Getting Started
5 pages
The 5 Ad Types
Creating Ad Groups
Section 2: Keywords
3 pages
Selecting Keywords
Other Essential Keyword Tools
Section 3: Going Deeper
Going Deeper
6 pages
Top 10 Key Terms
Ad Writing Tips
Editorial Guidelines
Split Testing
7 Elements Of A Winning Landing Page
Bid Management
Keyword Management
Section 4: Advanced Tools
Advanced Tool
2 pages
Ad Management
Top Resources

Instructor Biography

Docstoc Videos , We Make Every Startup and Small Business Better

Docstoc Videos were designed to walk entrepreneurs through starting, running, promoting and growing a small business. All courses are produced in-house, and feature experienced founders, investors and industry experts from companies including Google, Betterworks, and Rustic Canyon Ventures. Our goal is to provide comprehensive, clear and original approaches to help your business thrive.

Docstoc is the premier online destination to start, grow and manage small businesses. It hosts the best quality and widest selection of professional documents (over 30 million), and resources including articles, videos, & productivity tools to make every small business better. Docstoc is a top 500 most tracked website worldwide and has over 25 million registered users. It offers a vast collection of free resources & provides a monthly membership which unlocks its widest selection of preium content.

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Average Rating
  1. 5 Stars
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  5. 1 Stars
    • Tanya Gardner


    Nicely presented, well organized, holistic approach to AdWords. Well Done.

    • Jonathan Doro

    Great Course

    Hermann knows his Stuff- Thanks for the help!

    • Hany Hussain

    Good Info

    • Keli Rae

    Great in depth discussion of ads+keyword power coupling

    Google Ads rocks and these guys break it down.

    • Guruprasad Nagarajan

    Well paced useful course

    Thanks for a useful course Jeremy, I tried Facebook ads recently, got a fair bit of traffic no conversion, will try adwords and see where it lands. Is it true that GA works better when people are searching for your business or service?

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