Advanced Facebook Ads for Entrepreneurs & Coaches

Learn how to use Facebook's sophisticated ad platform tools to structure smart and effective ad campaigns.
4.4 (7 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,212 students enrolled
$19
$195
90% off
Take This Course
  • Lectures 30
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 10/2015 English

Course Description

There are now over 2 million advertisers on Facebook reaching a continuously growing audience numbering in the billions. If you are already running Facebook ads for your coaching, consulting or online business, but not getting the results you've been looking for, this course is for you. Inside, you will learn how to use Facebook's more advanced advertising features, including:

  • custom audiences
  • lookalike audiences
  • conversion tracking
  • reporting
  • and more...

Facebook Ads Are More Than Boosted Posts

While most advertisers use Facebook to boost posts and encourage clicks to their websites, Facebook's ad platform enables you to do far more than you might imagine by developing better relationships with your target audience through advertising.

This course will show you the tools to use, how to use them, and share some examples of how other advertisers are using them as well.

Course Content and Your Ad Goals

Through a series of video lectures, I demonstrate how to use Facebook's various ad platform tools, as well as how they can be leveraged in structuring successful ad campaigns. Upon completing this course, you will have the knowledge necessary to structure sophisticated, advanced-level ad campaigns using Facebook.

NOTE: This is NOT an introductory course

What are the requirements?

  • A basic understanding of Facebook ads, and experience having run simple Facebook ads is recommended.

What am I going to get from this course?

  • Understand Facebook's advanced advertising options
  • Create and use custom audiences for their ads
  • Create and deploy custom audience pixels on their websites
  • Create and deploy conversion tracking pixels for their ad campaigns
  • Ability to read and act on Facebook's ad reporting details

What is the target audience?

  • This course is intended to help coaches, consultants, online marketers and entrepreneurs who wish to use Facebook's advanced advertising tools more effectively in their ad campaigns.
  • This is not a course for first-time Facebook advertisers.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started
Overview
Preview
00:45
Looking at Ads in the Facebook News Feed
Preview
03:19
A Tour of the Ads Management Platform
02:33
03:10

Facebook is constantly changing and testing new looks and navigations. This video demonstrates an update made in the Ad Create Tool to help you better set up your ads more intutively.

Section 2: Facebook Ads Tools and Techniques
Types of Audience Targeting
02:05
Audience Insights
05:42
An Introduction to Custom Audiences
Preview
02:00
Custom Audiences from a List
01:13
Custom Audiences from Website Visitors
02:21
See Custom Audience Pixels In Action
07:24
Lookalike Audiences
02:15
Using Custom Audiences When You Are Running Ads
05:01
DOWNLOAD: Facebook's Pixel Helper Chrome Extension
Preview
Article
The Power Editor - A Quick Look
05:41
Conversion Pixels
04:57
04:06

An update to Facebook's Conversion Pixel options

A Recipe for Advanced Retargeting
03:54
Using Facebook's Ad Reporting To Fine Tune Your Targeting
05:53
Section 3: Facebook Ad Case Studies
Case Studies Introduction
00:17
Facebook Ad Case Study - Melanie Duncan
02:47
Facebook Ad Case Study - WordStream
03:19
Facebook Ad Case Study - Zillow
03:59
Facebook Ad Case Study - Pay Simple
03:07
Facebook Ad Case Study - Verizon Wireless Small Business
02:31
NOVEMBER 2015 FACEBOOK UPDATE - Extreme Advanced Targeting
19:58
Ecommerce Example of Conversion Tracking
06:24
Running Ads on Instagram from Facebook
05:32
MARCH 2016 New Ad Type: Canvas Ads
Preview
08:16
JUNE 2016 UPDATE: Facebook No Longer Limits Ad Text to 20%
Preview
04:18
Section 4: Bonus Lectures
SPECIAL BONUS FOR MY STUDENTS
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

David Baer, Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.

Ready to start learning?
Take This Course