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There are now over 2 million advertisers on Facebook reaching a continuously growing audience numbering in the billions. If you are already running Facebook ads for your coaching, consulting or online business, but not getting the results you've been looking for, this course is for you. Inside, you will learn how to use Facebook's more advanced advertising features, including:
Facebook Ads Are More Than Boosted Posts
While most advertisers use Facebook to boost posts and encourage clicks to their websites, Facebook's ad platform enables you to do far more than you might imagine by developing better relationships with your target audience through advertising.
This course will show you the tools to use, how to use them, and share some examples of how other advertisers are using them as well.
Course Content and Your Ad Goals
Through a series of video lectures, I demonstrate how to use Facebook's various ad platform tools, as well as how they can be leveraged in structuring successful ad campaigns. Upon completing this course, you will have the knowledge necessary to structure sophisticated, advanced-level ad campaigns using Facebook.
NOTE: This is NOT an introductory course
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting Started|
Looking at Ads in the Facebook News FeedPreview
A Tour of the Ads Management Platform
Facebook is constantly changing and testing new looks and navigations. This video demonstrates an update made in the Ad Create Tool to help you better set up your ads more intutively.
|Section 2: Facebook Ads Tools and Techniques|
Types of Audience Targeting
An Introduction to Custom AudiencesPreview
Custom Audiences from a List
Custom Audiences from Website Visitors
See Custom Audience Pixels In Action
Using Custom Audiences When You Are Running Ads
DOWNLOAD: Facebook's Pixel Helper Chrome ExtensionPreview
The Power Editor - A Quick Look
An update to Facebook's Conversion Pixel options
A Recipe for Advanced Retargeting
Using Facebook's Ad Reporting To Fine Tune Your Targeting
|Section 3: Facebook Ad Case Studies|
Case Studies Introduction
Facebook Ad Case Study - Melanie Duncan
Facebook Ad Case Study - WordStream
Facebook Ad Case Study - Zillow
Facebook Ad Case Study - Pay Simple
Facebook Ad Case Study - Verizon Wireless Small Business
NOVEMBER 2015 FACEBOOK UPDATE - Extreme Advanced Targeting
Ecommerce Example of Conversion Tracking
Running Ads on Instagram from Facebook
MARCH 2016 New Ad Type: Canvas AdsPreview
JUNE 2016 UPDATE: Facebook No Longer Limits Ad Text to 20%Preview
|Section 4: Bonus Lectures|
SPECIAL BONUS FOR MY STUDENTS
With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.
Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.
I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.