Advanced Facebook Ads for Entrepreneurs & Coaches
4.3 (10 ratings)
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Advanced Facebook Ads for Entrepreneurs & Coaches

Learn how to use Facebook's sophisticated ad platform tools to structure smart and effective ad campaigns.
4.3 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,231 students enrolled
Created by David Baer
Last updated 9/2016
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand Facebook's advanced advertising options
  • Create and use custom audiences for their ads
  • Create and deploy custom audience pixels on their websites
  • Create and deploy conversion tracking pixels for their ad campaigns
  • Ability to read and act on Facebook's ad reporting details
View Curriculum
  • A basic understanding of Facebook ads, and experience having run simple Facebook ads is recommended.

There are now over 2 million advertisers on Facebook reaching a continuously growing audience numbering in the billions. If you are already running Facebook ads for your coaching, consulting or online business, but not getting the results you've been looking for, this course is for you. Inside, you will learn how to use Facebook's more advanced advertising features, including:

  • custom audiences
  • lookalike audiences
  • conversion tracking
  • reporting
  • and more...

Facebook Ads Are More Than Boosted Posts

While most advertisers use Facebook to boost posts and encourage clicks to their websites, Facebook's ad platform enables you to do far more than you might imagine by developing better relationships with your target audience through advertising.

This course will show you the tools to use, how to use them, and share some examples of how other advertisers are using them as well.

Course Content and Your Ad Goals

Through a series of video lectures, I demonstrate how to use Facebook's various ad platform tools, as well as how they can be leveraged in structuring successful ad campaigns. Upon completing this course, you will have the knowledge necessary to structure sophisticated, advanced-level ad campaigns using Facebook.

NOTE: This is NOT an introductory course

Who is the target audience?
  • This course is intended to help coaches, consultants, online marketers and entrepreneurs who wish to use Facebook's advanced advertising tools more effectively in their ad campaigns.
  • This is not a course for first-time Facebook advertisers.
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Curriculum For This Course
30 Lectures
Getting Started
4 Lectures 09:47

A Tour of the Ads Management Platform

Facebook is constantly changing and testing new looks and navigations. This video demonstrates an update made in the Ad Create Tool to help you better set up your ads more intutively.

The Ever Changing Look of The Ad Create Tool
Facebook Ads Tools and Techniques
14 Lectures 52:36
Types of Audience Targeting

Audience Insights

Custom Audiences from a List

Custom Audiences from Website Visitors

See Custom Audience Pixels In Action

Lookalike Audiences

Using Custom Audiences When You Are Running Ads

The Power Editor - A Quick Look

Conversion Pixels

An update to Facebook's Conversion Pixel options

Additional Conversion Pixel Options

A Recipe for Advanced Retargeting

Using Facebook's Ad Reporting To Fine Tune Your Targeting
Facebook Ad Case Studies
11 Lectures 01:00:28
Case Studies Introduction

Facebook Ad Case Study - Melanie Duncan

Facebook Ad Case Study - WordStream

Facebook Ad Case Study - Zillow

Facebook Ad Case Study - Pay Simple

Facebook Ad Case Study - Verizon Wireless Small Business

NOVEMBER 2015 FACEBOOK UPDATE - Extreme Advanced Targeting

Ecommerce Example of Conversion Tracking

Running Ads on Instagram from Facebook

Bonus Lectures
1 Lecture 00:29
About the Instructor
David Baer
3.9 Average rating
178 Reviews
12,542 Students
8 Courses
Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.