The 10 Day Copywriting Challenge
3.8 (2 ratings)
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The 10 Day Copywriting Challenge

Learn the 10 keys of copywriting that converts in a simple, step-by-step course.
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
299 students enrolled
Created by Richard Winser
Last updated 3/2015
Curiosity Sale
Current price: $10 Original price: $40 Discount: 75% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 hours on-demand audio
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write engaging sales copy using the 10 keys
  • Analyze and improve your sales material for greater conversions.
  • Clear up the confusion and overwhelm surrounding copywriting techniques.
View Curriculum
  • To be successful with this course, all you need to do is watch the videos and be willing to take action.

Dear Udemy student,

How much will your copywriting skills improve in the next 10 days?

For most people, they aren't going to improve all that much, if at all. They have no plan to improve and continue to struggle. I don't blame them. The sheer amount of things to learn about copywriting can be pretty overwhelming.

What if you were given step-by-step, focused instructions, clear examples AND skill-building assignments, every day, for the next 10 days. Do you think that would help?

“The 10 Day Copywriting Challenge!"

Here's the challenge I'm presenting:

Simply watch the lecture for day one and do the homework. Do the same thing the next day to add on the next vital skill. At the end of 10 days, you will have greater knowledge and skills in:

  • Creating killer headlines (the most important component of sales letters)
  • Price justification techniques
  • Crafting great guarantees
  • Raising and handling objections
  • Creating a sense of urgency
  • Strengthening your proof aspects
  • Product positioning
  • Writing compelling postscripts
  • Generate irresistible calls to action.
  • And much more…

What this course covers:

  • Pre-headline, primary headline, post headline: Where you'll learn to nab attention.
  • Problem: Remind the prospect of their problem.
  • Product: Introduce your product as the solution.
  • Proof: Where you turn the skeptical prospect into a believer
  • Points: Stoking desire for the product.
  • Pull: Closing the sale.
  • Promise: Offering a strong guarantee.
  • Process: Giving your prospect last-minute instructions.
  • Postscript: Reminding the prospect of the benefits.
  • Putting it All Together: Just what it says! You'll even get a template that makes writing sales letters a breeze.

Go ahead and add this course so we can get started!

PS. This course is low priced for a limited time only. I reserve the right to raise it soon. So lock in this course now!

Who is the target audience?
  • Begining copywriters
  • Intermediate copywriters looking for methods to speed up the writing process.
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Curriculum For This Course
29 Lectures
1 Lecture 02:49

Learn what this course covers.

Preview 02:49
Challenge Day One: Headlines
2 Lectures 09:16
Challenge Day Two: Describing the Problem
2 Lectures 07:52
Day Two: Problem

Homework Day Two
1 page
Challenge Day Three: Describing The Product
2 Lectures 07:47
Day Three: Product

Homework Day Three
1 page
Challenge Day Four: Offering Proof
2 Lectures 08:49
Day Four: Proof

Homework Day Four
1 page
Challenge Day Five: Adding Points
3 Lectures 07:25
Day Five: Points

Homework Day Five
1 page

Rate This Course - Single Image
1 page
Challenge Day Six: Pull Them In
2 Lectures 08:07
Day Six: Pull

Homework Day Six
1 page
Challenge Day Seven: The Promise
2 Lectures 05:58
Day Seven: Promise

Homework Day Seven
1 page
Challenge Day Eight: The Process
2 Lectures 05:24
Day Eight: Process

Homework Day Eight
1 page
Challenge Day Nine: The Postcript
2 Lectures 07:21
Day Nine: Postscript

Homework Day Nine
1 page
4 More Sections
About the Instructor
Richard Winser
4.0 Average rating
289 Reviews
6,374 Students
3 Courses
Professional Educator

Richard Winser is a professional educator and entrepreneur. As a writing instructor, he has spent the last 8 years helping people improve their writing and communication skills. As an entrepreneur, he immersed himself in all aspects of product creation and marketing.

Areas of expertise include:
-Product creation
-Traffic generation
-Coaching and consulting
-Video and audio production
-Online/offline presentation
-Marketing tactics
-Creative writing
-Music production

Mr. Winser's love of education came at an early age when he began taking guitar lessons at age 7. This love continued throughout college, as he racked up over 210 credit hours at the Undergraduate level. “At that point, they pretty much kicked me out," he recalls. “I just liked taking classes and learning!"

He then moved on to the public sector and began serving his community as a high school English teacher. He worked with “at risk" students with challenging socioeconomic backgrounds. “I was really afraid I'd bitten off more than I could chew," he said. “The environment was extremely difficult, with so many things of which you need to be cognizant. However, I soon found that it helped improve my teaching and presentation skills tremendously. Standing up before 150 reluctant learners and leading them through an education day after day is a tough calling, and it is also very rewarding."