Youtube: Marketing and Promotion For Small Businesses Online
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Youtube: Marketing and Promotion For Small Businesses Online

Youtube marketing and proven promotional strategies to increase traffic to your website or online business.
4.2 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,184 students enrolled
Created by Robin Haney
Last updated 4/2016
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • 8 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make Money From Your Youtube Videos
  • Build a successfull channel online
  • Learn how to SEO optimize their channel and videos
  • How to rank videos high in Youtube Search Listings
  • How to build traffic to their videos
  • How to create a successful business on Youtube
View Curriculum
  • just a desire to learn and implement what I teach in the course

Last Updated: April 25th, 2017

Join now and enroll in this course alongside over 42,000 other students on Udemy are have purchased my online courses.

If you are looking to have a presence online your going to want to have a Youtube Channel.

If you are a film maker or want to get into making videos you want have a Youtube channel.

This is the be all end all of YouTube marketing courses online. In this course I will teach you how to build a Channel from scratch and show you how to produce content and build it up to the point where you where make an online income from it.

If you want to make a living on Youtube, you want to get this course.

In this course I am going to show you how you can take a Youtube channel, build it up from nothing and make it into a successfully property online that will promote your business and make you money as well.

With this course you will be able to get your brand and content in front of millions of people are get traffic to your website as well as convert watchers to become subscribers and fans of your business.

This course is primarily for people looking to promote their business on Youtube as well as anyone who wants to get started on Youtube and make a living off of the platform. Although it takes time to build out a Youtube channel, I will show you the best methods to get you ranking your videos at the top of YouTube's search results in no time.

Who is the target audience?
  • anyone who wants to learn how to make money on youtube
  • anyone who wants to increase their brand presence on the web
  • anyone with a youtube account
  • anyone who likes to work with video and film
Students Who Viewed This Course Also Viewed
Curriculum For This Course
53 Lectures
Introductory To The Course
2 Lectures 07:08

In this video of my Youtube course we are going to go over the course outline so that you can get a general idea of what to expect in terms of content for this course. Watch this video if you are interested in learning what I will be covering throughout this course.

Preview 03:23

Youtube is a very popular video social media website. Throughout this course I will be showing you how to take a channel and grow it so that you can build out your business, expand your presence and most importantly make money off of YouTube.

In this lesson you will learn what exactly Youtube is if you are not already familar with the website.

Preview 03:45
Getting Your Youtube Channel Up and Running
9 Lectures 45:12

Let's go over what an established channel on Youtube looks like. We will be using my channel as a reference point for stats and analytics, and you can look over it if you need a general idea of what a Youtube channel can look like once it has been built out.

I have included a link to the channel if you want to look over anything as well.

Preview 04:47

In this lecture we are going to discuss how to pick a niche for your channel. It is a good idea to have a theme and general idea already for your videos before you actually create your channel, and you will find out why in the next few cideos.

Preview 05:04

Here is a giant list of topic and niche ideas for creating a Youtube Channel.

Preview 00:28

In order to make a Youtube Channel you are going to need to create a Google account first. In this lecture I am going to go over the simple process of creating a Google account and getting one set-up within minutes!

Preview 02:50

Creating your first Youtube channel is a big step but it doesnt have to be a hard one! Here, I am going to walk you through the process of getting your channel online and live.

Preview 05:42

It's important that your channel looks fresh and when people land upon it they are going to want to know exactly what your channel is about. I generally will hire a graphics designer to do the work for me as I have no idea how to do that kind of stuff ;).

In this video I will show you how to use Fiverr to get a great youtube background for a very good price!

How To Get Channel Art For Your Youtube Channel

Working from the previous video here is a list of a few gigs I recommend you check out on Fiverr for getting your YouTube background created.

Preview 00:09

Right, so we got your Youtube channel all set-up and created but there are still some things we need to do on the back-end before we can start exploring video creation and other things. So let's go over a few tweaks and fixes that we need to make on our channel first.

Let's Go Over Your Youtube Channel's Settings Page

Thank you for being a part of the course! If you could please leave me feedback or a review I would really much appreciate it :)

Please Leave Me Feedback On The Course
Copyright Information
4 Lectures 14:06

Keeping your channel in a good standing is very important on Youtube. In this video we will talk all about copyright and other problems that can start occuring when you monetize your videos.

Preview 04:33

A network partnership can open all kinds of new opportunities for your YouTube channel, however a network partnership is not right for everyone. In this lesson we wil discuss what types of partnerships are the best and who can benefit the most from a YouTube partnership deal.

Why a Network Partnership Can Be Good For Your Channel

Here is a list of a bunch of different networks out there that you can partner with on YouTube. If you have a network or know of a good network that is not listed here please let me know and I will add it to the list.

List of Common Networks On Youtube To Partner With

Alright so you now know what a YouTube partnership is and how it can benefit you but how do you get one? This is what I will show you how to do in this lesson.

How To Get a Network Partnership For Your Channel
Search Engine Optimization On Youtube
11 Lectures 47:41

Search Engine Optimization is by far the most important thing when it comes to getting traffic to your YouTube channel and all of your videos. In this quick lesson we will briefly talk about what seo is and how you can benefit from practicing good seo techniques on your YouTube channel and videos.

Preview 03:18

The following video is going to give you a general idea of what the most important factors are when it comes to ranking videos high in Youtube and Google's search results.

Preview 03:33

In this lecture I will explain why audience rentation and watch time are the most important factors when it comes to ranking videos in youtubube and Google search.

The Number one Factor for Ranking Your Videos High in Youtube Search

Finding keyword for your videos is important because you want to use keywords that you know people are already searching for so you can guarentee your videos will bring in organic traffic. In this lecture we will go over some really effective ways of finding good quality keywords to target in your YouTube videos.

How To Find Keywords For Your Videos To Target

In this lesson I am going to teach you how easy it is to upload a YouTube video to your channel.

How To Upload a Video To Youtube

Writing your title tags for your YouTube videos is very important and you want to make sure that you are doing this correctly. I will show you exactly how to do that in this video.

How To Write SEO Optimized Title Tags For Videos

Just as important as SEO optimized titles, your YouTube video descriptions are important as well.

How To Write a SEO Friendly Desctriptions

Picking tags for your videos doesn't have to be all that complicated, in fact its pretty easy to do and here I will show you how to pick great tags for your YouTube videos hassle free.

How To Write SEO Optimized Tags For Your Videos

Youtube playlists are effective for increasing watch time on your channel as well as ranking videos higher in search engine results.

The Importance Of Youtube Playlists To Increase Views and SEO Traffic

Effective use of analytics on your YouTube channel can increase your traffic to your videos tremendously.

How To Use Your Analytics To Get More Views and SEO Optimize Your Videos

In this lesson I will show you how you can add your Google Analytics ID to your YouTube channel and why it is benefical that you do this.

How To Add Your Google Analytics Tracking Id To Your Channel

Now For a Quick Quiz On Youtube SEO

Youtube SEO Quiz
3 questions
Creating Content and Videos For Your Channel
4 Lectures 26:44

It is important that you eventually invest in a high quality microphone and camera if you wish to build a large following on Youtube.

Preview 04:28

In order to make your videos appear professional you are going to need a video editing program. There are many different kinds of editing programs out there and they all work very well.

Common Types of Editing Programs

The video editing program that I use is called Sony Vegas. In this lesson I am going to show you how I use Sony Vegas to do some simple editing when I create my Udemy courses and Youtube Videos.

Introductory To Sony Vegas

Open Source Broadcaster is the actual program I use to record my screen and my audio. It is a little bit complicated to set up but afterwards you can do some pretty cool stuff with it once you get it going.

Introductory To Open Source Broadcaster
Using Social Media To Grow Your Channel and Get More Views
5 Lectures 22:39

We can use Social Media to help grow our presence online and start getting our content out there. Websites such as Twitter, Facebook, and even Youtube are considered social media websites.

Preview 00:58

Hootsuite is a great program to help get your content out there.

Preview 03:56

Any video you create you are going to want to publish to your Twitter feed so that your followers can see your videos as well as anyone searching for your hastags that you use in your tweets.

Posting Your Videos On Twitter

A very underrated way of sharing your videos is with Google Plus. Google plus has a lot of smaller communities that make it really easy to get your videos out there.

Posting Your Videos To Google Plus Communities

We can set up your social links and profile to automatically be added to your video descriptions as soon as your video is uploaded which will save you a lot of time in the long run!

Setting Your Social Links and Branding To Appear in Your Video Descriptions
Monetizing Your Youtube Channel and Making Money
4 Lectures 16:40

How To Monetize and Set-up Google Adsense on Your Channel

How To Make Money With Affiliate Marketing and Youtube

How To Use Fiverr To Make Extra Cash From Your Youtube Videos
Growing an Audience and Your Channel On Youtube
8 Lectures 28:03

Captivated your audience is very important, you want to draw in their attention from the start and hold it throughout the video if you can. In this lecture I will show you some quick tips you can use to keep your viewers watching your content.

Preview 02:44

A brandable video intro is perfect for establishing your brand online. We can use fiverr to get a nice intro for our channel.

Where To Get a Brand-able Intro For Your Channel

Subscribers are key if you want to have long term success on Youtube. This is why growing your subscriber base should be your number one priority at all times.

Why Subscribers Are Key To Your Success On Youtube

In this lecture I am going to show you some practical ways of increasing your subscriber base over time.

How To Get More Subscribers On Youtube

Scheduling content on a weekly basis will keep your fans happy and engaged as well as increase your exposure and views. Try to make a plan that you can stick to up will also allow you to create as much content as possible.

The Importance Of a Weekly Schedule For Your Channel

Sometimes just having a strong title can lure people in but having a great thumbnail will always help as well.

The Importance Of Thumbnails For Your Videos

Fiverr is a great way for you to get nice looking thumbnails at a very good price.

How To Order Thumbnails For Your Channel On Fiverr

Youtube gives us a nice little option that allows us to add a brandable watermark to our videos to increase our subscriber base.

Setting Up a Brandable Watermark For Your Videos
How To Include Call To Actions (CTA) Into Your Videos
3 Lectures 06:51

It is inportant that we include CTA (Call to actions) in our videos in order to get people to perform an action.

Preview 03:15

Outro templates can be added to your videos in order to get people to view your other content or subscribe to your videos. It also looks very professional as well.

Outro Templates For Getting More Subscribers

Here is a small list of great fiverr gigs for getting outro templates for your channel

List of Fiverr Gigs For Good End slates
3 Lectures 02:02

Creating content on Youtube can be tough, hang in there it takes a lot of hard work in order to make this stuff work.

It takes a Lot Of Hard Work and Patience To Make This Work

Post your channel here and I will check it out and give you any tips I can in order for you to improve.

Let me Evaluate Your Youtube Channel

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About the Instructor
Robin Haney
4.3 Average rating
3,557 Reviews
61,272 Students
20 Courses
Professional Freelance Web Developer and Instructor


My name is Robin Haney, I am a professional Web Developer and blogger. I have been designing and building websites for over 5+ years. I work completely from home as a freelance web developer and I love it!

I'm also a best selling author on Amazon and have written a few programming books that have done really well. If you prefer a more hands on approach to learning then my video courses on Udemy will be perfect for you.

I'm here to show you how you can do the same. I've designed and created a lot of websites and I know its hard work but don't worry I've created my courses so that even beginners can easily follow along and work with me.

I've started my own online business at a young age and after being a best selling instructor on Udemy I am very proud of my courses. If you are just starting out then I'd recommend you look over my FREE courses first and then continue to my paid courses when you are ready.

Please enroll today and I look forward to seeing you!