Update Nov/2016 - Bonuses added! Everything you need to make your first beautiful WordPress website and start making money!
Why is WordPress Essentials for Business one of the most popular and highest-rated WordPress beginner courses on the web?
Why bother with WordPress training? The software is simple, right?
WRONG. While it is true that WordPress is relatively easy to navigate, many people without previous web design experience are going to be completely perplexed. The WordPress software has revolutionized the web design business; and yet, finding a course that covers all the basics, is oriented to a non-technical audience, and gives practical advice on the commercial services that are imperative to making an attractive website, has proven to be difficult. WordPress Essentials for Business is designed to fill that training gap.
About the Course
25,000 students have already participated in this course!
WordPress Essentials for Business is a quick (90 min) but thorough overview of using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to quickly master the WordPress software for the purpose of creating an attractive website that generates leads and sales.
We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. Students should download the project files by following the instructions in the video "Claim your bonuses" and then follow the tutorial on their own website, repeating the keystrokes and mouse sequences as they build out their own site. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.
Can I really learn web design in 90 minutes?
Of course there are many aspect to building an attractive and functional website. WordPress Essentials for Business is designed to boot-strap your skills, but there is much more to learn. See some of the other WP Academy courses to gain these additional and essential skills. In particular, the course "Complete WordPress Mastery Course" (which is included in this course bundle!) will tell you about:
WordPress comes in two "flavors"
You can create a free WordPress blog at WordPress.com, and then assign it to your own domain name for about $20 per year. The content will be hosted on the WordPress.com servers, and as such you need not worry about hosting.
However, WordPress.com is not recommended for hosting professional websites, because it has a limited number of available themes and plugins. In particular, commercial themes and plugins are not supported. You will be very limited in terms of your ability to customize and monetize the site.
It’s much better to host your WordPress site yourself using the so-called "Self-hosted" WordPress, also known as WordPress.org
WordPress.org is not a hosting company!
Rather it is the repository of all the open-source WordPress code, including all the free (open-source) themes and plugins that people have contributed.
The remainder of this training guide assumes that you are using Self-hosted WordPress
What you absolutely need to run self-hosted WordPress:
This lectures describes the best options for hosting your WordPress website. It will also show you how to get high-performance managed WordPress Hosting for 1/3 of the going rate (jump to minute 3:50).
How to access your WordPress site dashboard
Your WordPress dashboard is the administrative interface to your WordPress site. This is where you manage all your content, navigation, site layout, etc.
For most self-hosted WordPress sites, you normally access your dashboard by simply appending "/wp-admin" to your url, as in:
And then logging in with your username and password.
Understanding WordPress data elements
You need to understand the basic WordPress data elements: Posts, Pages and Links.
•Posts are time-sensitive articles, and are normally listed on your “Blog” page in reverse chronological order. You may choose not to have a “Blog” page at all (e.g. your site could have only static pages or “Pages”), OR you may choose to configure your WordPress site as a blog and to have your home page display your blog posts (this is the default configuration). Posts allow comments, although you can close or disable comments on individual posts. Posts have categories, which you set up in the Posts > Categories menu. If you create a post but don’t assign a category, it automatically gets assigned to the “Uncategorized” category (which you can rename to something else).
•Pages are so-called static pages – they display content that isn’t time-sensitive, such as your Home page, About Us, Services page, and so on. Pages do not normally allow comments, nor are they part of your RSS feed (content distribution). Pages do not have categories, but can be created in a hierarchical structure.
The WordPress Visual Editor is a WYSIWYG (What You See Is What You Get) web-based editor that you can use to create and edit all your WordPress pages and posts. It is a very powerful editor that allows you to enter and format text, hyperlink text and images, insert images and videos, insert html code, and more.
Some people prefer to use a client-side editor for their sites such as the free Windows Live Writer, which has the advantage of easier formatting and allows you to paste in images directly.
This video shows you how to add Images in WordPress, and how to scale and crop images from inside WordPress.
Images are stored in your media library in 3 (sometimes 4) different sizes for the same image. Once you add an image to your media library, you can reference that same image from different pages or posts — you don’t need to add it again.
How to setup WordPress for either a blog or a static site (business-oriented website)
Almost all business websites are configured as Static Sites -- meaning they have a Home page, Services pages, Contact page etc.
By default, WordPress is configured as Blog -- meaning the front page has all the Posts in reverse chronological order.
Your first step (unless you are creating a Blog) is therefore going to be setup WordPress to function as a static site.
The Text widget is the most important one for you to know as it allows you to put arbitrary html into your sidebar (or into any widget area). This can include text, images, videos, subscription forms, etc.
This lecture you will show you how it works.
Marc Beneteau a WordPress developer, trainer and productivity specialist. He is the founder of WP Academy, where he has trained thousands of small-business owners, self-employed people, virtual assistants and others to make professional-looking, and profitable, websites in WordPress.