WordPress Essentials for Business

A fast-start (90 min) WordPress training sequence designed for small-business owners creating a new website
122 reviews
TAUGHT BY
  • Marc Beneteau is the founder of WP Academy, where he has trained thousands of small-business owners, self-employed professionals, virtual assistants, and others to make professional-looking (and profitable) websites in WordPress. Before he started teaching full-time, he ran a web design business, and was CTO of an internet startup before that.

WHAT'S INSIDE
  • Lifetime access to 34 lectures
  • A community of 16000+ students learning together!
  • 60+ discussions
SHARE

WordPress Essentials for Business

A fast-start (90 min) WordPress training sequence designed for small-business owners creating a new website
122 reviews

HOW UDEMY WORKS?

Discover courses made by experts from around the world.

Take your courses with you and learn anytime, anywhere.

Learn and practice real-world skills and achieve your goals.

COURSE DESCRIPTION

Update Feb/2015: WordPress Essentials for Business is now the highest-rated and one of the most popular WordPress beginner courses on Udemy. When you take the course you will see why: we teach you in a progressive way that allows you to quickly pick-up the basics in order to create your first professional-looking website in as little as 90 minutes -- while at the same time covering 95% of the WordPress user-interface. The course will save you many hours of trial-and-error in setting up your first website -- while leading to a far more satisfying result. And, unlike other beginner WordPress courses, we cover topics that are key to creating a professional-looking website, such as theme selection, graphics sources, and more.

The WordPress software has revolutionized the web design business; and yet, finding a course that covers all the basics, is oriented to a non-technical audience, and gives practical advice on the commercial services that are imperative to making an attractive website, has proven to be difficult. WordPress Essentials for Business is designed to fill that training gap.

As an added bonus, the "Hosting WordPress" video (video #6 below in free preview) will show you where to find high-performance managed WordPress hosting at about 1/3 of the going rate. Get your site under managed hosting for the same price as conventional hosting!

Note: we will be updating and adding content over the next few months covering SEO, eCommerce, Google Analytics, and more.

_________

WordPress Essentials for Business is a quick (90 min) but thorough overview of using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to quickly master the WordPress software for the purpose of creating an attractive website that generates leads and sales.

The course covers almost all of the WordPress user interface. We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. Students should download the project files from http://wpacademy.com/essentials and then follow the tutorial on their own website, repeating the keystrokes and mouse sequences as they build out their own site. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.

To take this course you will need a self-hosted WordPress website under your own domain and hosting account, and we will show you how to set that up. Domains cost about $10/yr and a hosting account will cost you an additional $7-12/mth, and will host all of your business and personal websites.

Additional WP Academy courses on Udemy or in production:
    • Technical experience is not required (other than to use a browser)
    • You will need to setup a self-hosted WordPress website under your domain, which we will show you how to do. Domains cost about $10/yr and hosting accounts are between $7-10/mth
    • Over 34 lectures and 1.5 hours of content!
    • Complete your first self-hosted WordPress website in under 2 hours
    • Understand domain and hosting
    • Understand the WordPress user-interface and key concepts such as the Media library, themes, plugins, widgets and more
    • Small Business Owner, Self-employed Professionals, Social Media consultants, Virtual Assistants... anyone who wants to create a professional WordPress website, either for themselves or their clients

THE UDEMY GUARANTEE

30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • 1
    Before you begin: WP Encyclopedia Road Map
    Upcoming
  • SECTION 1:
    WordPress Fundamentals
  • 2
    WordPress: What & Why
    02:22
    Understand the reasons why WordPress has become the world's most popular Content Management System
  • 3
    WordPress.com or WordPress.org?
    01:18

    WordPress comes in two "flavors"

    You can create a free WordPress blog at WordPress.com, and then assign it to your own domain name for about $20 per year. The content will be hosted on the WordPress.com servers, and as such you need not worry about hosting.

    However, WordPress.com is not recommended for hosting professional websites, because it has a limited number of available themes and plugins. In particular, commercial themes and plugins are not supported. You will be very limited in terms of your ability to customize and monetize the site.

    It’s much better to host your WordPress site yourself using the so-called "Self-hosted" WordPress, also known as WordPress.org

    WordPress.org is not a hosting company!

    Rather it is the repository of all the open-source WordPress code, including all the free (open-source) themes and plugins that people have contributed.

    The remainder of this training guide assumes that you are using Self-hosted WordPress

  • 4
    What you will need
    00:53

    What you absolutely need to run self-hosted WordPress:

    • Most people will need a Web Hosting Account to run WordPress (unless you just want a simple Blog). Most hosting accounts cost between $7 and $10/mth, depending on how many months you pre-pay.
    • You will need a Domain Name. Domain names cost about $10/yr. Many hosting plans include your first domain name.

    What you probably need:

    You may choose to go for some higher-value products or services, such as:

    • A Professional Theme or Theme Framework. This may give your site a more attractive appearance than a free theme. Most themes cost between $70 and $90
    • Some Professional Custom-Designed Graphics, such as a header or ebook cover. Although you can do this yourself, the cost of this is quite modest, typically $50-100, and you can even pay much less.
    • A commercial Stock-photo Image Library. For about $30 you can get a lot of very high-quality images.
    • Free Plugins are usually sufficient, but if you are running a membership site you may want a commercial Membership site plugin, for about $100.
    • You will probably want a Newsletter (Mailing List) Management System. There are some good free ones, especially for smaller lists. Others cost between $15 and $30/mth.

    By following this training, you can get a very professional website for between $30 and $300 initial cost, plus between $100 and $300 a year for your hosting and newsletter service.

    Additional websites beyond your first site will cost you little or nothing.

    Compare this to the "old days" where building a website cost an average of $2000 to $3000!

  • SECTION 2:
    Hosting WordPress
  • 5
    Understanding domain, hosting, and name servers
    03:29
    Properly hosting a new, self-hosted WordPress site is challenging for beginners, however if you read carefully below and follow the instructions you should be good.

    To host a website (any website including self-hosted WordPress), you need a Domain Name Registrar company (e.g.GoDaddy ) and a Hosting Company (e.g. BlueHost or Hostgator ).

    Occasionally, the same company handles both, but we recommend that you keep them separate, e.g. register your domains through your domain registrar, not through your hosting company. Hosting companies are sometimes known to include one free domain name in the hosting plan but then charge a premium fee for additional domains. And domain registrars (such as Godaddy) often do not provide great hosting service.

    Exception to this rule: if you are just starting out your first site it’s fine to register your first domain name when you first purchase hosting; however you should register additional domains through your registrar and then point them (assign them) to your hosting account as described below.

    Any good hosting company will allow unlimited domain hosting. This means you can have multiple domains with separate websites under one monthly hosting fee. You would very rarely need more than one hosting company.

    Be aware as well that transferring domains from one domain registrar to another, and websites from one host to another, can be an administrative nightmare. Save yourself from this by having only one hosting company and only one domain registrar from the get-go.
  • 6
    Choosing a Domain Registrar & Hosting Company
    06:04

    This lectures describes the best options for hosting your WordPress website. It will also show you how to get high-performance managed WordPress Hosting for 1/3 of the going rate (jump to minute 3:50).

  • 7
    Installing WordPress on your domain
    02:29
    Once your domain is “hosted”, you can install WordPress on it. Almost all hosts have a 2-click WordPress installer program. You can Google “Installing WordPress on [your hosting company]” for instructions, or else review the Installation tutorials on WordPress.TV
  • SECTION 3:
    Building out your site: content and navigation
  • 8
    Tour of an out-of-the-box WordPress site
    01:30
    Tour of an out-of-the-box WordPress site
  • 9
    Tour of the WordPress dashboard
    01:15

    How to access your WordPress site dashboard

    Your WordPress dashboard is the administrative interface to your WordPress site. This is where you manage all your content, navigation, site layout, etc.

    For most self-hosted WordPress sites, you normally access your dashboard by simply appending "/wp-admin" to your url, as in:

    http://yoursite.com/wp-admin

    And then logging in with your username and password.

  • 10
    Creating Pages and Posts
    02:57

    Understanding WordPress data elements

    You need to understand the basic WordPress data elements: Posts, Pages and Links.

    •Posts are time-sensitive articles, and are normally listed on your “Blog” page in reverse chronological order. You may choose not to have a “Blog” page at all (e.g. your site could have only static pages or “Pages”), OR you may choose to configure your WordPress site as a blog and to have your home page display your blog posts (this is the default configuration). Posts allow comments, although you can close or disable comments on individual posts. Posts have categories, which you set up in the Posts > Categories menu. If you create a post but don’t assign a category, it automatically gets assigned to the “Uncategorized” category (which you can rename to something else).

    •Pages are so-called static pages – they display content that isn’t time-sensitive, such as your Home page, About Us, Services page, and so on. Pages do not normally allow comments, nor are they part of your RSS feed (content distribution). Pages do not have categories, but can be created in a hierarchical structure.

  • 11
    Using the Visual Editor
    03:37

    The WordPress Visual Editor is a WYSIWYG (What You See Is What You Get) web-based editor that you can use to create and edit all your WordPress pages and posts. It is a very powerful editor that allows you to enter and format text, hyperlink text and images, insert images and videos, insert html code, and more.

    Some people prefer to use a client-side editor for their sites such as the free Windows Live Writer, which has the advantage of easier formatting and allows you to paste in images directly.

  • 12
    Working with images
    05:42

    This video shows you how to add Images in WordPress, and how to scale and crop images from inside WordPress.

    Images are stored in your media library in 3 (sometimes 4) different sizes for the same image.  Once you add an image to your media library, you can reference that same image from different pages or posts — you don’t need to add it again.

  • 13
    Hyperlinking
    01:43
    We review the "Hyperlink" button on the WordPress Visual Editor toolbar.
  • 14
    Configuring a blog, static site and mixed site
    02:50

    How to setup WordPress for either a blog or a static site (business-oriented website)

    Almost all business websites are configured as Static Sites -- meaning they have a Home page, Services pages, Contact page etc. 

    By default, WordPress is configured as Blog -- meaning the front page has all the Posts in reverse chronological order.

    Your first step (unless you are creating a Blog) is therefore going to be setup WordPress to function as a static site.

  • 15
    Removing home page title & comments box
    02:14
    By default, all WordPress pages have user comments enabled. You will usually want to disable comments on all your Pages, and only allow them on Posts. 

    You will also want to call your home page something other than "Home", or else tell WordPress not to display the page title. This video shows you how.
  • 16
    Adding a flat navigation bar
    02:11
    When first installed, WordPress puts a navigation bar with all your Pages.  You want to change this in order to put only the pages or posts that you want in your navigation bar, and also re-order them. 
  • 17
    Adding a drop-down navigation bar
    01:25
    A drop-down navigation bar allows you to better organize your content for easy access to visitors.  This video shows you how.
  • 18
    Installing a free theme
    02:28
    The most powerful feature of WordPress is the ability to easily change themes. Here is how to access thousands of free themes.
  • 19
    Installing a commercial theme
    01:43
    Using a commercial theme on your site will likely increase its quality and help you do the job faster. This is how you do it.
  • 20
    Modifying your theme settings, adding a header
    04:06
    We take a peek inside the powerful Weaver theme options, then we prepare the theme to receive our header, and then we add the header graphic.
  • 21
    Working with the Weaver theme
    04:54
    About Themes and Theme Frameworks

    Themes are customizable to a greater or lesser extent, depending on the theme's design and complexity. Choosing a theme that meets your aesthetic and functional requirements, and yet is highly customizable, is likely the biggest challenge you will face in creating your new website.  At WP Academy, we recommend commercial themes as they can make a very attractive yet flexible site quite rapidly. The free Weaver theme however is also quite good, and so we have chosen it to build out our demo site.

    Where to find your theme options panel

    Your theme options panel is under the "Appearance" menu. Depending on the complexity of the theme, you may find just a few settings, or you may find pages and pages of available settings. A sophisticated theme will give you very fine-grained control of the styling (or presentation) of every element of your site, and may also give you a choice of sidebar locations, allow you to change the width of your site and of your sidebars, etc.

    Note that even for a theme that does not give a lot of theme options, you can always customize your theme's look-and-feel (colors, fonts etc) by changing your theme's CSS.
  • 22
    Setting up Post Categories and Blog pages
    03:21
    By default, WordPress comes configured as a Blog.  This means your home page contains all of your posts, across all categories.  You can move your blog page to a place other than the front (home) page, and link it from your navigation bar as described here; but by default your blog page will still contain posts in all categories.

    Sometimes you want to configure your site to have many different Blog pages, each specializing in a particular content area, or Post Category.  Many people are confused by how to do this, but its quite simple. This lecture will show you how.
  • SECTION 4:
    Widgets and Widget Areas
  • 23
    Using the Latest Posts, Post Categories & Custom Menu widgets
    05:25
    Widgets are used to add content to a "Widget Area".  Widget areas are provided by your theme to put your content.  Themes provide, at minimum, a Widget Area called a Sidebar. 

    Inside a Widget Area you add "Widgets", which are content items that are either pre-filled by WordPress, or in which you can put your own content.  Some widgets are built-in to WordPress, and others are installed (made available) by your theme or by a plugin. 

    Here are 3 very popular built-in widgets that you can use: the Recent Posts, Post Categories & Custom Menu Widgets. We show you how they work and explain everything about Widgets, Widget Areas and Sidebars.
  • 24
    Using the Text widget to post arbitrary Text or Images to your sidebar
    04:58

    The Text widget is the most important one for you to know as it allows you to put arbitrary html into your sidebar (or into any widget area).  This can include text, images, videos, subscription forms, etc. 

    This lecture you will show you how it works.

  • 25
    Using the Text widget to post a Youtube video
    03:09
    Posting video to your sidebar in WordPress is super-easy with a Text widget. Here is how you do it.
  • SECTION 5:
    Plugins
  • 26
    Introduction to plugins: Akismet comment spam protection
    03:11
    A "plugin" is like an "app" that you add to your WordPress site -- it adds functionality that is not included in the base WordPress installation. 

    Plugins, like Themes, can either be free (you download them from the WordPress.org plugin repository from inside your dashboard), or you buy them from a plugin vendor and install them from a zipfile (also using your dashboard).

    This lecture introduces you to plugins and shows you how to use a very popular one called Akismet, that provides comment spam protection on WordPress sites.
  • 27
    Using the RSSImport plugin; plugins that require shortcodes
    07:05
    RSSImport is a powerful free plugin that allows you to place content from any site or blog which has an RSS feed. Seeing how it works will help you understand plugins.  We also demonstrate a very powerful feature used by some plugins called "shortcodes".
  • 28
    Installing a commercial plugin
    01:05
    A commercial plugin is one that you have to buy (i.e. it is NOT free).  Commercial plugins can be extremely useful and sometimes are essential. Here is how you work with them.
  • SECTION 6:
    Fine-tuning your site
  • 29
    Permalinks
    01:14
    How to give your pages and posts user-friendly links (url's)

    A "Permalink" is the expanded url of any page of your site, as in "http://yoursite/your-fantastic-article-here" . You want it to be as friendly as possible to humans and to search-engines as well. This is easy to do.
  • 30
    Discussion settings & Comment moderation
    02:19
    When someone comments to one of your site's posts, the comment is normally held in the moderation queue until you approve it. Here we review the suggested Comment Moderation settings in WordPress.
  • SECTION 7:
    Next Steps
  • 31
    Commercial themes
    01:42
    Using a commercial theme is the fastest way to a professional-looking site.  But with so many choices, where to begin?  This lecture introduces a concept called the "Theme Functionality Grid" which will help select the best theme for a business-oriented website. 
  • 32
    Graphic sources
    00:47
    Professional stock-photos and graphic headers are the second predictor (besides commercial themes) for a site that looks professional. Here is where to find great stock photos and look for talented and affordable graphic designers.
  • 33
    WordPress Security
    01:06
    Your WordPress site MUST be backed-up and updated regularly. If you don't, it is virtually certain that you will get hacked sooner or later, leading to hassles and embarrassment, or even having Google displaying an ugly security warning on your site and nobody being able to access your website. Follow the simple instructions in this video, however, and you should be good. 
  • SECTION 8:
    Where to learn more
  • 34
    Where to learn more?
    Upcoming
    Where to learn more? If you have enjoyed this series, and want to learn more, you probably want to review your options in this short video. 

UDEMY BY THE NUMBERS

5,200,000
Hours of video content
19,000,000
Course Enrollments
5,800,000
Students

RATING

  • 87
  • 27
  • 5
  • 1
  • 2
AVERAGE RATING
NUMBER OF RATINGS
122

REVIEWS

  • Rana Zohdy Abd el Aal Shalaby
    Great

    It gives the basics of wordpress in easy and nice way

  • David Briley
    Instructional Excellence

    From beginning to end this is the most complete and yet compact instructional course I have taken. When you finish this course you will have a great conceptual beginning to wordpress and be able to begin your website.

  • Beverley Brown
    Fantastic course

    Wow - I learnt such a lot in this course. Admittedly I knew a bit about Wordpress as I have done other courses but this one had the most info and lots of things I did not know! Great that the videos are short - I watched the whole thing from start to finish in one hit! Thanks very much!

  • Tarek Ezzat Mohammed
    Tarek Ezzat Mohamed

    >

  • Lionpig21
    Exactly what I was looking for!

    This course explained everything I was hoping to learn about WordPress! It did go a little fast so I found myself first watching to video then playing it again to take notes, however I am glad I found this course!

  • 30 day money back guarantee!
  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion
STUDENTS WHO VIEWED THIS COURSE ALSO VIEWED: