Marc Beneteau is the founder of WP Academy, where he has trained thousands of small-business owners, self-employed professionals, virtual assistants, and others to make professional-looking (and profitable) websites in WordPress. Before he started teaching full-time, he ran a web design business, and was CTO of an internet startup before that.
I am a young entrepreneur and CEO of Edurila !
I am full of Ideas, my brain doesn't stop thinking even when I sleep. For me, ideas come from everywhere.
I am passionate and working as an Startup Entrepreneur in the field of E-Learning & Online Education for web developers, designers and students in need of quality training and resources.
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WordPress Essentials for Business is a quick (90 min) but thorough overview of using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to quickly master the WordPress software for the purpose of creating an attractive website that generates leads and sales.
The course covers almost all of the WordPress user interface. We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. Students should download the project files from http://wpacademy.com/essentials and then follow the tutorial on their own website, repeating the keystrokes and mouse sequences as they build out their own site. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.
To take this course you will need a self-hosted WordPress website under your own domain and hosting account, and we will show you how to set that up. Domains cost about $10/yr and a hosting account will cost you an additional $7-10/mth, and will host all of your business and personal websites.
Update Nov/2013: WordPress Essentials is now free, thanks to the generous support of donors to our crowd funding campaign for the WordPress Business Encyclopedia 2014! After you complete your WordPress Essentials training, you will be in a great place to upgrade to our WP Encyclopedia 2014, and tackle the more complex work of creating a professional-looking, profitable, lead-generating website. WP Encyclopedia includes chapters on: Advanced Content Creation, SEO, Shopping Carts & Payment Systems, Newsletters & Auto-responder Systems, Online Video Production, Social Media Integration, and much more. It is currently the most comprehensive video training available anywhere for creating a WordPress business website, and also the world's first "help manual" style documentation for WordPress and related web marketing technologies (a "help manual" is a documentation format that allows you to easily search and click-through to related topics).
Here is full course content, module-by-module:
01: WordPress: What & Why
02: WordPress.org or WordPress.com?
03: What you will need
04: Understanding domain, hosting, and name servers
05: Choosing a Domain Registrar & Hosting company
06: Installing WordPress on your domain
Building out your site: content and navigation
07: Tour of an out-of-the-box WordPress site
08: Tour of the WordPress dashboard
09: Creating Pages and Posts
10: Using the Visual Editor
11: Adding an image
13: Configuring a blog, static site and mixed site
14: Removing home page comments box
15: Adding a flat navigation bar
16: Adding a drop-down navigation bar
17: Installing a free theme
18: Installing a commercial theme
19: Modifying your theme settings, adding a header
20: Working with Weaver theme
21: Setting up Post Categories and Blog pages
Widgets and Widget Areas
22: Using the Latest Posts, Post Categories & Custom Menu widgets
23: Using the Text widget to post arbitrary Text or Images to your sidebar
24: Using the Text widget to post a Youtube video
26: Introduction to plugins: Akismet comment spam protection
27: Using the RSSImport plugin; plugins that require shortcodes
28: Installing a commercial plugin
Fine-tuning your site
30: Discussion settings & Comment moderation
32: Commercial themes
33: Graphic sources
34: WordPress Security
35: How to learn more
Additional WP Academy courses Udemy or in production:
WordPress comes in two "flavors"
You can create a free WordPress blog at WordPress.com, and then assign it to your own domain name for about $20 per year. The content will be hosted on the WordPress.com servers, and as such you need not worry about hosting.
However, WordPress.com is not recommended for hosting professional websites, because it has a limited number of available themes and plugins. In particular, commercial themes and plugins are not supported. You will be very limited in terms of your ability to customize and monetize the site.
It’s much better to host your WordPress site yourself using the so-called "Self-hosted" WordPress, also known as WordPress.org
WordPress.org is not a hosting company!
Rather it is the repository of all the open-source WordPress code, including all the free (open-source) themes and plugins that people have contributed.
The remainder of this training guide assumes that you are using Self-hosted WordPress
What you absolutely need to run self-hosted WordPress:
How to access your WordPress site dashboard
Your WordPress dashboard is the administrative interface to your WordPress site. This is where you manage all your content, navigation, site layout, etc.
For most self-hosted WordPress sites, you normally access your dashboard by simply appending "/wp-admin" to your url, as in:
And then logging in with your username and password.
Understanding WordPress data elements
You need to understand the basic WordPress data elements: Posts, Pages and Links.
•Posts are time-sensitive articles, and are normally listed on your “Blog” page in reverse chronological order. You may choose not to have a “Blog” page at all (e.g. your site could have only static pages or “Pages”), OR you may choose to configure your WordPress site as a blog and to have your home page display your blog posts (this is the default configuration). Posts allow comments, although you can close or disable comments on individual posts. Posts have categories, which you set up in the Posts > Categories menu. If you create a post but don’t assign a category, it automatically gets assigned to the “Uncategorized” category (which you can rename to something else).
•Pages are so-called static pages – they display content that isn’t time-sensitive, such as your Home page, About Us, Services page, and so on. Pages do not normally allow comments, nor are they part of your RSS feed (content distribution). Pages do not have categories, but can be created in a hierarchical structure.
The WordPress Visual Editor is a WYSIWYG (What You See Is What You Get) web-based editor that you can use to create and edit all your WordPress pages and posts. It is a very powerful editor that allows you to enter and format text, hyperlink text and images, insert images and videos, insert html code, and more.
Some people prefer to use a client-side editor for their sites such as the free Windows Live Writer, which has the advantage of easier formatting and allows you to paste in images directly.
This video shows you how to add Images in WordPress, and how to scale and crop images from inside WordPress.
Images are stored in your media library in 3 (sometimes 4) different sizes for the same image. Once you add an image to your media library, you can reference that same image from different pages or posts — you don’t need to add it again.
How to setup WordPress for either a blog or a static site (business-oriented website)
Almost all business websites are configured as Static Sites -- meaning they have a Home page, Services pages, Contact page etc.
By default, WordPress is configured as Blog -- meaning the front page has all the Posts in reverse chronological order.
Your first step (unless you are creating a Blog) is therefore going to be setup WordPress to function as a static site.
The Text widget is the most important one for you to know as it allows you to put arbitrary html into your sidebar (or into any widget area). This can include text, images, videos, subscription forms, etc.
This lecture you will show you how it works.
From beginning to end this is the most complete and yet compact instructional course I have taken. When you finish this course you will have a great conceptual beginning to wordpress and be able to begin your website.
Wow - I learnt such a lot in this course. Admittedly I knew a bit about Wordpress as I have done other courses but this one had the most info and lots of things I did not know! Great that the videos are short - I watched the whole thing from start to finish in one hit! Thanks very much!
This course explained everything I was hoping to learn about WordPress! It did go a little fast so I found myself first watching to video then playing it again to take notes, however I am glad I found this course!
After fighting my way through the jungle of self-discovery and carving out a basic website / blog on WP.com, this course cut through so much confusion! I could've saved many hours of orientation.. While I didn't have my own domain or webhost established yet, many of the concepts discussed are easily applicable to the more elementary hosted WP.com . I wouldn't hesitate getting the WPEncyclopedia as described in the course. It contains the course and a lot more. And the donation for it is flexible and appears to go directly to a charitable educational initiative. I look forward to exploring the rest of their materials. So extraordinarily helpful - and FREE!