Tony Armstrong's WHY.?...Belief, purpose and commitment is to ..

'Revive the Self Worth of Sales Professionals and Business Owners Worldwide and ensure they EXCEED9 in all that they aspire to do.

CEO of The Exceed9 Institute and Managing Director of BMD Global- Tony is widely recognised as one of Britain’s most dynamic, entrepreneurial and pragmatic business leaders.

He's an outstanding reputation of delivering real measurable improvements in results for many companies across a very broad spectrum of business sectors. Ranging from truly Global International businesses, to UK plc’s; SME’s and sometimes smaller, Owner - Managed businesses.

With a 40 year track record second to none, he regularly helps Directors; Business Owners; Sales Managers and their Sales teams transform their B2B businesses from being a ‘’commoditised and scary’’… "flying by the seat of the pants” existence … Into a place where they actually enjoy what they are doing. And at the same time, build solid and highly scalable companies.

Businesses where their customers “highly value” both the sales team and their products in such a way, that their efforts typically result in a 20% uplift in sales, or more … year on year…Even in the most competitive of markets..Current EXCEED9 average is 25.18% increase across a basket of recent clients.

Classically trained, with a family line back to the Honourable C S Rolls of The Rolls Royce Motor Company (he's actually Roll's Third Cousin we recently discovered)..Tony worked his way up in a Corporate Commercial environment within UK divisions of Barclays Bank plc. Gaining vast experience in many junior and later senior sales roles with Barclaycard Merchant (Retail) Services and Company Barclaycard. And later still, in a Top B2B Sales & Marketing Management Consultancy.

Selling these services to corporate entities such as General Electric; Axel Johnson; Total Oil; NPower; DP World; Porsche GB; London Stock Exchange, Microsoft; 3M and British Oxygen. As well as many hundreds of lesser known Small Medium Enterprises - largely in (usually) technical; construction; engineering and fast moving/consumer goods areas. He's developed wide ranging skills, through real world application, learned at the ‘school of hard knocks’ in all areas of commerce.

Exceed9 then is all about tried and tested, practical programmes, with very real and measurable results. As Tony says, business doesn't have to be difficult.. 'We over complicate things way too much...' in his view. And so, taking a common sense and practical approach, very often beats the theory hands down and gets the outcomes and sales results so badly needed in many instances.

Indeed..to keep things fresh and be different from all the other 'Gurus' and Consultants out there, Tony still gets out and about in real selling situations with his clients, to this day.

In the field co-selling with his client sales person some days. Or supporting them remotely via Teams/Zoom on others. Accompanying them on the 'phone too, in their 'live' selling situations when appropriate. And acting as their Area Sales Management Coach. Although the end user customer simply thinks Tony is co-selling that (Exceed9 Client) company, alongside the salesperson..he's actually developing that sales person or sales management coach/business owner on the job.

This means salespeople always benefit from 'real world coaching and mentoring support,' that gets results. 

And guess what? We pick up all sorts of current 'in the field feedback' from those 'live' selling situations that then helps build better sales techniques.. that we can share with you.. Straight from the front line and the 'cutting edge' of sales. Rather than from the 'back office of theory' of your typical sales and classroom training (yawn). Delivered by people who have long since given up selling themselves and prefer to tell 'war stories' about what they used to do, maybe decades ago.

And if ever challenged with (as is usual and healthy by the way)...

'So then Tony, when was the last time YOU actually coached anyone, or sold anything?'

The answer, more often than not is.....

'Actually....Only yesterday!'  ...

'Ohh and by the way'....he continues....

'Here's a really interesting top tip we saw and developed further together  yesterday, that I can share with you now to help you too (without giving away any client confidentiality)'....

Jump into the EXCEED9 programmes then and see how you too can build your own expertise - from an 'Average' sales/management person, to a 'World Class' one.

In short....Revive ...Thrive... Exceed9!