I’m a brand-builder, marketer, and digital optimization expert with a focus on high growth and design-centric DTC branding - helping to scale multiple businesses both digitally and brick & mortar.

12+ years in e-commerce experience, including Gilt Groupe, Mack Weldon, and Myro. Most recently working with design and developer teams to fully lead and implement a subscription based Shopify store with a robust tech stack (Klaviyo, Recharge, Smile). Consulting small and big brands alike to grow revenue, digital competency, and customer-focused website UX & flow.

Alma maters: GWU with a BBA in Finance and Psychology; MBA degree from NYU Stern specializing in Digital Marketing. Adjunct Professor at LIM College teaching the Business of Fashion.