Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space, understanding how to create bridges between internal organizations to empower sales to exceed expectations.
Roderick is the author of the Amazon #1 new release and bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence™, the Sales Enablement 3.0 Workbook,™ and Stroke of Success. He is one of the founding members of the Sales Enablement Society. Roderick has served on several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, Sales for the Culture, Selleration Inc., and Walli Hr.
Roderick has won numerous awards including: 2024 Top 100 Innovators & Entrepreneurs (Top 100 Magazine), 2023: America Best Speakers (Selling Power Magazine), 2023 Sales Enablement “Ones to Watch” (Sales Enablement Collective), 2021: Sales Enablement Lifetime Achievement Award (Selling Power Magazine), 2021 & 2020: Top 15 Sales & Marketing Influencer (LinkedIn), 2020 Sales Influencers to Follow (Morning Brew Media), 2019 Top 15 Social Media Influencers (Brainshark), 2019 Top 10 Sales Enablement Consultant (Sales Hacker), & 2015 Sales Onboarding Program of the Year (SiriusDecisions)
He is also a founding member of the Sales Enablement Society. Roderick is a member of several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, National Speakers Association (NorCal), Sales for the Culture, Selleration Inc., and Walli Hr
When he’s not working on enablement projects and programs, he can be
found perfecting the art of barbecuing or playing bocce in his backyard
