Robin Eschler has been marketing for-profit and nonprofit businesses in B2B and B2C for decades. She worked for 8 years at Hewlett Packard in Silicon Valley as a Marketing Specialist for the Components Business Group developing and implementing comprehensive, international campaigns including PR, advertising, publications, direct mail, conferences and trade shows for the then nascent technologies of LEDs, fiber optics, motion control, bar coding, microwave semiconductors and more. She negotiated vendor purchases and managed multimillion dollar budgets, coordinated marketing campaigns with ad agency, printers, graphics, national media and more.
Upon leaving HP, she consulted for start-ups spawned from HP and provided branding, PR and advertising that is still in place for now international and publicly traded businesses. As a partner in a consumer electronics service organization, Robin helped introduce a number of different consumer technologies to mass marketers nation-wide for Motorola, Casio and others to Macy's, Radio Shack, Gottschalks, Service Merchandise and more. During her time in Silicon Valley, she worked with and next to the greats including the grandfather of the LED technology and some of the early team and engineers for Apple.
After moving back to Southern California where she grew up, Robin dedicated herself to helping nonprofits. She is now owner and founder of Social Impact Marketing. Her work reflects her passion for helping people make a positive impact on the world while enjoying sustainable business success. Her online radio show, Socially Conscious Investing, contains interviews with international social entrepreneurs, scientists, authors and artists. Her client list includes for-profit businesses and nonprofits making an impact all over the world including Afghanistan, Kenya, USA, Canada and others across diverse industries from entertainment to education to bio-technology, software and techno-gadgets.
Late in 2012, crowdfunding caught Robin's eye as a great way for companies to enjoy immediate gratification from improving their marketing. Since then she has consulted with new crowdfunding platforms looking to improve their success with better training for their campaigners. She has also presented crowdfunding seminars to Rotary, SCORE, SABER, Santa Barbara Business Expo, NAWBO and other groups, and she's designed and managed a number of successful campaigns for clients.
More recently. Robin helped brand and launch the GENiSYSS DNA Vault at the CES2015. The International Consumer Electronics Show pulls over 200,000 attendees and 50,000 media. As a result of Robin's work, GENiSYSS was among only 27 companies, including Verizon, Dish, and other global corporations, invited to present to the US Congress in April 2015. GENiSYSS was one of the very few start-up companies invited.
Another client, True North Leadership, has introduced their book published by McGraw-Hill, and with Robin's guidance and work has since then built a membership site attracting close to 20,000 members. A library of elearning products and mobile apps has been developed to reach people globally while augmenting customized corporate trainings.