I have always been driven to understand the nature and persistence of the gap between “what people know” and “what is so”.

Such a gap exists in every domain, but when it comes to politics, the things people believe that aren’t true, the things they see that aren’t there, the things they don’t see that very much are there, cause them to alienate others in the certainty that they are doing good.

As a consultant, and author and an instructor, I am passionate about helping people understand why they and others believe what they believe – and how to change it – on both individual and societal scales. In so doing, I help others achieve massive political change.

I brand, market, and communicate ideas in ways that actually change minds.