With a decade of experience in ecommerce and marketing, I have journeyed from launching webshops to managing and scaling global online retail operations. My career has been marked by a dedication to growth, innovation, and the evolving dynamics of online business.

Currently, I am working in banking and insurance as a Performance Marketing Specialist. My focus lies in leveraging data-driven strategies to optimize marketing efforts. I am involved in marketing mix modulation, constantly exploring and identifying the most effective combinations to drive business growth.

My background also includes significant roles in home decor and sport apparel sectors, where I extended my skills in market analysis, product positioning, and customer experience enhancement. This diverse experience has equipped me with a unique perspective on various market demands and consumer behaviors, enabling me to craft tailored marketing strategies that resonate across different industries.