Branding Consultant. Computer Science Researcher
Nidia has a diverse background as her undergraduate studies include Computer Science at The University of Derby, England and Civil & Environmental Engineering at The University of the West Indies.
After working as an Environmental Engineer in the wind power sector, she changed her career path by working at a web development & marketing firm. It was here where she got introduced to design, marketing and business. After 4 years, she was able to further her experience by working as a freelancer in graphic and web design. She then became a graphic designer for retail brands where she worked with brand managers. This sparked her motivation to mesh her knowledge in design with marketing & branding. This experience has enabled her to understand that even though a graphic designer is a creative artist, in the real world it is different to being artist.
Over a period of 8 years, this experience has led her to become a consultant where she advises start-ups on how to develop their business. Her technical background enables her to communicate well and work as a team with tech-based start-ups. Her role as a consultant include, advising on logo creation, social media content, web site design, graphic design for marketing & advertising and how to use data to understand the target market.