Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development "tech talk" into marketing and sales messaging and for positioning a product for success in companies of all sizes.

After an unsuccessful attempt at finding a book on product marketing that would provide him with practical examples of how to support the marketing funnel, plan and execute product launches, and enable a sales team, he wrote the book himself. His book was an immediate success and based on popular demand, he decided to host an online training covering the same topics.