A seasoned content strategist, editor, and writer with more than 16 years of experience.

At the helm of her Toronto-based Content Strategy and UX Design Consulting firm -- Conceptell Inc. -- Kanupriya provides design and communications strategy consulting services to a diverse array of clients. She oversees projects throughout their entire lifecycle—from research, analysis, content strategy, and design, to content creation and testing. 

In addition, she is Subject Matter Expert for the University of Toronto's School of Continuing Studies. She also regularly writes and edits features and columns for leading magazines, newspapers, and websites. 

Kanupriya has a Master’s in Journalism and Mass Communications from Arizona State University.