With over 15 years of pioneering experience in educational technology and AI advocacy across diverse South African educational institutions, Joricke van der Merwe brings deep expertise in culturally-responsive AI integration and critical literacy frameworks to Overflow Analytics. Holding a Master's degree in Educational Technology from the University of Cape Town, Joricke has dedicated her career to developing ethical, contextually-aware approaches to technology implementation in education across the African continent.

As creator of the SMART Framework (See, Manage, Ask, Respect, Think) for Critical AI Literacy, Joricke has synthesized UNESCO's AI Competency Framework with African educational contexts, ensuring technology serves diverse learning communities authentically. Her published research on Socratic AI tutoring and mathematics education demonstrates a commitment to both innovation and pedagogical excellence.

At Overflow Analytics, Joricke leads AI awareness training and educational consulting, helping schools, universities, and educational organizations navigate the responsible integration of AI tools. Her expertise in mixed-methods research, discourse analysis, and computational grounded theory ensures that every educational technology implementation is both evidence-based and culturally sensitive.