Jason R. Caston is a seasoned digital marketing and AI specialist with extensive expertise in leveraging generative AI tools and technologies. Currently serving as a Digital Marketing and AI Manager at Amazon AWS, Jason specializes in developing innovative chatbot and generative AI solutions, optimizing user experience, and automating business processes. His deep experience includes working with leading LLM frameworks and tools such as Amazon Bedrock, Google Gemini, ChatGPT, and Claude, to drive impactful digital transformations. With a proven track record of aligning AI strategies with digital marketing initiatives, Jason has successfully enhanced customer engagement and operational efficiency for global organizations. Passionate about making complex AI concepts accessible, he dedicates his time to educating others, empowering them to effectively integrate AI into their digital strategies.