Ian is a Data-Driven marketer with over 18 years worth of experience in Paid Search, Digital Analytics and Online Conversion.
Ian has worked for leading growth agency ROIworks in San Francisco, as well as Conversion Rate Experts, a top UK-based conversion optimization agency, and had a stint heading up Digital Analytics for Fuel, who are part of the Engine Group in London.
Ian got his start in digital advertising when he founded and ran 1UpSearch, an early PPC and SEO agency, until its eventual sale.
Ian has worked for a range of clients including: BMW, Argos, Ministry of Defence, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic and EDF Energy.
Ian has spoken on the subjects of Search Marketing, Digital Analytics and Conversion at events such as Search Marketing Expo (SMX), AdTech, Affiliates4u, and at the Internet Advertising Bureau (IAB).
He has also been a contributor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords, including one on advanced bid management strategies.